USA Technologies Tapped by French-Rock Band, Phoenix, for Unattended Retail of Merchandise on US Tour
July 28 2017 - 8:15AM
Business Wire
USA Technologies, Inc. (NASDAQ: USAT) ("USAT"), a payment
technology provider of cashless and mobile transactions in
self-serve retail, today announced that French-Rock band, Phoenix,
has selected USA Technologies’ cashless payment technology for its
unattended pop-up merchandise experience on the U.S. leg of their
world tour.
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Phoenix has been making headlines for its decision to bring a
vending machine, aptly named, Super Mercato, on the band’s world
tour to sell merchandise and promote their recently released album,
Ti Amo. The Super Mercato pop-up shop makes it easy for fans to
pick up merchandise using credit cards or mobile wallet payments
like Apple or Android Pay, a perfect solution for their (primarily
post Millennial) fan base.
"The idea to work with a vending machine was initially something
that came from the band directly. They wanted to create a fun
experience for fans and one that would echo the themes of their new
album, Ti Amo. Working closely with USA Technologies, our team
customized the machine down to the smallest detail, giving it a lot
of character and aligning it with the aesthetic and fantasy behind
the band's new record,” said Matt Sadie, artist manager at United
Management. “This is something that fans have really reacted to,
especially after including the machine in social media videos and
music videos. The machine really took on a life of its own. On a
commercial level, it also had practical advantages too, giving us
the ability to expand the range of goods beyond those sold at the
traditional merchandise table. We even had the machine resident at
Amoeba Records in Hollywood following the band's performance at the
Hollywood Bowl in June. Over the next year, the machine will travel
with the band around the world, taking up residency from time to
time along the way. We've seen a huge reaction with the press as
well as from fans online including filming their experience at the
machine, to showing the vast lines of people lining up to buy a
souvenir. Financially, it has been very consistent and a great
addition to the merchandise revenue of the band."
Traveling merchandise pop-ups make it possible for artists to
increase the number of items that they can sell at a venue,
festival or fan events and at a variety of price points. Using a
vending machine makes it super easy for fans to make a purchase –
just select, swipe, dispense and go.
“Phoenix is a pioneer in the world of fan merchandising.
Unattended merchandise machines unlock new opportunities for the
band to connect and market to its fans,” said Amelia Powell, senior
director of Marketing and Strategic Partnerships, USA Technologies.
“The band is able to better understand what is selling most, what
their payment preference may be and how those items may be
contributing to the bottom line. By gaining access to merchandise
data remotely, the band is able to better plan for future shows and
focus their attention on what matters most, the music!”
USA Technologies caught up with the crew during their stop in
Philadelphia to talk about the “Super Mercato” machine and the idea
behind it. To learn more, watch the video. To catch Super Mercato
on tour, visit: http://wearephoenix.com/live/.
Useful Links:
USA Technologies: https://usatech.com/Twitter:
https://twitter.com/usa_techYouTube:
https://www.youtube.com/user/USATechnologiesResource Center:
https://usatech.com/resource-center/the-benefitsVideo of band
member and machine (Twitter)Band with machine on tour
(Instagram)
Sales and Partnership Inquiries:
Please contact USA Technologies, Inc. at +1 800.633.0340 or
sales@usatech.com.
About USA Technologies:
USA Technologies, Inc. is a premier payment technology service
provider of integrated cashless and mobile transactions in the
self-service retail market. The company also provides a broad line
of cashless acceptance technologies including its NFC-ready ePort®
G-series, ePort Mobile™ for customers on the go, ePort®
Interactive, and QuickConnect, an API Web service for developers.
USA Technologies has 73 United States and foreign patents in force;
and has agreements with Verizon, Visa, Chase Paymentech and
customers such as Compass, AMI Entertainment and others. For more
information, please visit the website at www.usatech.com.
--G-USAT
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Media Contacts:ANW NetworksMelissa Hourigan,
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GroupMichael Bishop, +1-415-217-4968mike@blueshirtgroup.com
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