T-Mobile’s #TreeMobile Campaign Commits to Donate Up to Half a Million Trees – With Your Help!
April 16 2019 - 9:00AM
Business Wire
The Un-carrier Helping Everyone Regreen Our
Planet, One Tree at a Time
- What’s the news: T-Mobile, in
partnership with The Nature Conservancy, kicks off its 2019
#TreeMobile Campaign, which gives everyone the opportunity to help
regreen our planet – one tree at a time. Through #TreeMobile,
T-Mobile aims to plant up to 500,000 trees.
- Why it matters: Trees literally
feed our planet – they filter clean air, provide fresh drinking
water, help curb climate change, create homes for thousands of
species of animals – and make our communities beautiful! That’s why
T-Mobile wants to help America plant MORE trees – and #TreeMobile
will do just that!
- Who it’s for: Everyone who loves
our planet and wants to participate in a movement to plant up to
500,000 trees!
Every day is Earth Day at the Un-carrier. Today, T-Mobile
(NASDAQ: TMUS) launches its #TreeMobile Campaign for the second
year in a row in partnership with The Nature Conservancy, this year
asking people to help them plant up to half a million trees!
T-Mobile is going to celebrate for the next three months and give
people four fun ways to regreen our planet -- one tree at a time --
during April, May AND June.
“T-Mobile is all about magenta but we love green, too –
especially when we are talking about our planet! Last year on Earth
Day, with your #TreeMobile tweets we planted 27,000 trees but that
was just the beginning. This year we are going even bigger!” said
John Legere, CEO of T-Mobile. “Your participation in #TreeMobile
showed us that you were just as passionate about the environment as
we are, so this year we are going to keep the goodness going for
three months! Over the next three months we want to you to get out
into nature and help us plant up to 500,000 more trees!”
Green for the Planet, Green for You (April 16 through April
21)
It’s easy being green! Starting today through April 21, watch
T-Mobile social channels and head to the T-Mobile Tuesdays app to
learn about The Nature Conservancy and play a fun nature-themed
scavenger hunt. When you find two or more hidden objects, T-Mobile
will make a donation to plant a tree through The Nature Conservancy
on your behalf – up to 300,000 trees. Bonus: You’ll be entered for the chance to win a
$1000 cash prize just for playing! Want an additional chance at
that $1k? Share the game on social after you play - and you’ve got
a second entry. Plant a tree and be entered to win cash – see it is
easy being green!
Get Out Into Nature
And we’re not stopping there! We want you to get out into nature
this Spring and enjoy our big, beautiful planet! When you do, you
can help us with our goal to donate up to 200,000 more trees (on
TOP of the 300k mentioned above!) to The Nature Conservancy by June
11, 2019. Here’s how you can join in the fun by getting
outdoors:
#TreeMobile #TrashTag – Earth Day (April
22 through April 28)*Help clean things up! We love following
the #TrashTag movement of people posting pics of themselves
cleaning up their local communities and in honor of Earth Day, we
want to help this epic movement grow even bigger! Starting April 22
through April 28, post your cleanup pics to Twitter or Instagram
with both #TreeMobile and #TrashTag and boom -- T-Mobile will
donate a tree to The Nature Conservancy who will plant it on your
behalf!
#TreeMobile Tree-Huggers – National
Love a Tree Day (May 16 through May 22)*May 16th is National
Love a Tree Day and we want you to get out there to give your
favorite tree a squeeze. Get some fresh air, tell the world how
much our trees matter, and plant a tree at the same time! Starting
May 16 through May 22 your tweets and ‘grams that include your
beau-tree-ful pics plus the #TreeMobile hashtag will help The
Nature Conservancy plant new trees, one sapling at a time!
#TreeMobile Get Outside – World
Environment Day (June 5 through June 11)*And finally, lace up
your sneakers on World Environment Day, June 5, and get out, get
moving and really enjoy nature! Take some time to truly appreciate
our beautiful planet and give back at the same time. Share your
pics with the #TreeMobile on Twitter or Instagram anytime between
June 5 and June 11 -- and T-Mobile will donate a tree to The Nature
Conservancy who will plant one new tree per hashtag!
To track updates on the #TreeMobile campaign and check out fun
photos of people out in nature, tune into the T-Mobile Newsroom.
For more information on the digital scavenger hunt, check
the T-Mobile Tuesdays app today through April 21.
And to learn more about The Nature Conservancy and its effort to
Plant a Billion Trees visit www.nature.org/plantabillion.
About T-Mobile Sustainability
T-Mobile is ALL IN on sustainability – it’s the right thing to
do for our customers, plus it’s smart business. In an industry
leading move, T-Mobile made a commitment to RE100 to use 100%
renewable energy by 2021 – which includes our Bellevue
headquarters, stores, cell towers and call centers. As a result, we
expect to cut T-Mobile’s energy costs by around $100 million in the
next 15 years. Plus, all of our facilities are actively
participating in initiatives and practices to create less waste and
conserve energy, and we offer device recycling in every T-Mobile
retail store. T-Mobile has been recognized for these
industry-leading initiatives by both the Environmental Protection
Agency (EPA) and the Center for Resource Solutions (CRS) at the
2018 Green Power Leadership Awards. Magenta is getting greener
every day, and we won’t stop! For more information on our
sustainability practices, visit T-Mobile.com/Sustainability.
Sweepstakes: NO PURCHASE NECESSARY. Open to residents of
the 50 U.S., P.R. & D.C. 13+. 5:00 am ET 4/16/19-11:59 pm ET
4/22/19. On how to enter & full rules go to
T-MobileTuesdays.com. Void where prohibited.
*T-Mobile will donate up to 67,000 trees from 4/22/19-4/28/19
& 5/16/19-5/22/19 and up to 66,000 trees 6/5/19-6/11/19.
About T-Mobile US, Inc.
As America's Un-carrier, T-Mobile US, Inc. (NASDAQ: TMUS) is
redefining the way consumers and businesses buy wireless services
through leading product and service innovation. Our advanced
nationwide 4G LTE network delivers outstanding wireless experiences
to 79.7 million customers who are unwilling to compromise on
quality and value. Based in Bellevue, Washington, T-Mobile US
provides services through its subsidiaries and operates its
flagship brands, T-Mobile and Metro by T-Mobile. For more
information, please visit http://www.t-mobile.com.
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Media ContactsT-Mobile US, Inc. Media
RelationsMediaRelations@t-mobile.com
Investor Relations ContactT-Mobile US,
Inc.investor.relations@t-mobile.comhttp://investor.t-mobile.com
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