PORTLAND, Ore., Aug. 20,
2015 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader
in precisely measuring movies and TV everywhere, today announced it
has partnered with MovieTickets.com, the largest provider of
advance movie ticketing, representing 28,000 screens, to co-develop
products that unlock a suite of marketing, planning and ROI
measurement tools for the movie and television industries.
Rentrak will link its merged TV viewing and box office sales
ticket information with MovieTickets.com's individual-level ticket
purchasing information, in a privacy compliant way, to help studios
and TV programmers better target television advertising and
interpret the effectiveness of their ad campaigns.
Together, Rentrak and MovieTickets.com information creates a
powerful suite of products that will connect the ecosystem of
television viewers and moviegoers. The products will include a
combination of movie data and demographic household information
that will allow film distributors, theater owners, movie studios,
advertising agencies, MPVD operators and television programmers to
more precisely target audiences.
"As MovieTickets.com continues to build out and focus on
research initiatives, Rentrak is a perfect fit for us," said
Joel Cohen, MovieTickets.com chief
executive officer. "We're combining our strengths to deliver
authoritative solutions that will contribute to an improved media
planning process."
"Rentrak is delighted to partner with MovieTickets.com to launch
technology that combines our expertise with theirs," said Rentrak
Chief Executive Officer and Vice Chairman Bill Livek. "This partnership combines two of
Rentrak's areas of expertise: Movies and Television. Combined with
our other analytics, these products further strengthen our ability
to help the movie and television industries."
About Rentrak
Rentrak (NASDAQ: RENT) is the
entertainment and marketing industries' premier provider of
worldwide consumer viewership information, precisely measuring
actual viewing behavior of movies and TV everywhere. Using our
proprietary intelligence and technology, combined with Advanced
Demographics, only Rentrak is the census currency for VOD and
movies. Rentrak provides the stable and robust audience
measurement services that movie, television and advertising
professionals across the globe have come to rely on to better
deliver their business goals and more precisely target advertising
across numerous platforms including box office, multiscreen
television and home video. For more information on Rentrak, please
visit www.rentrak.com.
About MovieTickets.com
MovieTickets.com is the leader
in advance movie ticketing with 240 theater chains, representing
over 28,000 screens worldwide in its group, offering moviegoers a
quick and convenient way to purchase tickets online, via mobile
devices and at 877-789-MOVIE. The company currently enables remote
ticketing for consumers across 21 countries/territories including
the United States, Canada, United
Kingdom, Ireland,
Argentina, Puerto Rico, the Dominican Republic and the Caribbean. Fans can stay connected with
MovieTickets.com through Facebook (facebook.com/MovieTicketscom),
Twitter (twitter.com/movietickets) and YouTube
(youtube.com/MovieTicketsTrailers).
RENTB
Contact for Rentrak:
Antoine Ibrahim
Office: (646) 722-1561
E-mail: aibrahim@rentrak.com
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SOURCE Rentrak