PURCHASE, N.Y., June 24, 2021 /PRNewswire/ -- Today, Lay's®
announces a new global initiative, Lay's RePlay, to
bring joy to deserving communities around the world through the
power of football. Lay's has partnered with the UEFA Foundation for
children and streetfootballworld to reuse empty chip packs to help
create sustainable football pitches, uniting communities and
driving positive outcomes for people and the planet.
Sebnem Erim, VP, Marketing,
Global Foods, PepsiCo (NASDAQ: PEP) comments, "Providing people
with joy one chip and one bag at a time is at the heart of our
brand. Building upon decades of experience bringing people together
with the game, we are proud to introduce Lay's RePlay. More than
just a planet positive pitch, we are working with local partners to
build spaces and programs that can deliver positive impact and
change for generations to come."
Up to five Lay's RePlay football pitches are expected to open in
2021 around the world, with the first in Tembisa, South Africa, followed by communities in
Russia, Brazil, Turkey, and the UK. With the potential of more
than 3,600 hours of play and educational-sporting programs
benefiting over 16,000 members of the community in the first year
alone, Lay's RePlay places strong emphasis on including community
members and local organizations throughout the planning,
construction and maintenance phases of each pitch, with the goal to
develop programming that can address social issues impacting each
community, while fostering safe access to the sport. For example,
in South Africa, local programming
looks to empower youth, promote inclusivity, and share key life
skills and pro-social behaviors with EduFootball
sessions.
Supported by long-time global Lay's ambassador and six-time
Ballon d'Or winner, Lionel
Messi shares, "I was lucky enough to start playing
football at a young age and it transformed my life. Everyone
deserves the chance to play and fall in love with the sport, and
Lay's RePlay is giving communities across the world that
opportunity. I'm proud to give back through this project and
excited about the impact it can have on the next
generation."
Lay's RePlay pitches maximize social value, while minimizing
environmental impact. From the materials making the pitch to the
installation, the pitches are designed to be as environmentally
sustainable as possible. In partnership with GreenFields, a global
artificial pitch manufacturer, the empty Lay's chip packets are
collected from local waste and recycling partnerships and given a
second life – shredded and converted into pellets that form the
underlying layer beneath the turf, called Ecocept™. Both the turf
and Ecocept™ layer are 100% recyclable at the end of their life
span. Beyond the turf, Lay's has committed to adopt a carbon
compensation strategy that will ensure all pitches deliver a net
zero carbon footprint over their life spans of an estimated 10
years.
This global initiative and commitment by Lay's has been verified
by independent consultancy, Good Business, with an in-depth study
finding that Lay's RePlay pitches have a significantly lower
environmental impact than alternative artificial pitches across
several areas, including: reduced greenhouse gas emissions,
microplastic pollution, recyclable material and turf, ecological
disturbance, and water usage.
Aleksander Čeferin, Chairman of UEFA Foundation for children,
states, "We've seen first-hand how football and sport can be
used to better people's lives. By working together and supporting
Lay's RePlay, we are having an instant impact on thousands of
people who may not otherwise have anywhere to play or an
opportunity to develop for the better."
Lay's has longstanding ties in the football community and is an
official partner of the Men's UEFA Champions League and UEFA
Women's football. The brand launches Lay's RePlay as a progression
of the artificial pitches it developed with the UEFA Foundation for
children in Jordan's Za'atari and Azraq Refugee
Camps in 2017 and 2018, which have since provided 35,000 people
with access to the sport.
Press Contact: pepsicomediarelations@pepsico.com
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $70
billion in net revenue in 2020, driven by a complementary
food and beverage portfolio that includes Frito-Lay, Gatorade,
Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo's product
portfolio includes a wide range of enjoyable foods and beverages,
including 23 brands that generate more than $1 billion each in estimated annual retail
sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Convenient Foods and Beverages by Winning with Purpose. "Winning
with Purpose" reflects our ambition to win sustainably in the
marketplace and embed purpose into all aspects of our business
strategy and brands. For more information, visit
www.pepsico.com.
About UEFA Foundation
Established in 2015, the UEFA Foundation for Children is a
charitable organisation governed by Swiss law. It defends the
rights of underprivileged children by using the power of football
to improve their lives and to help them develop their potential and
find their place in the community. The foundation currently invests
in 168 projects and so far to 318 projects in 116 countries
worldwide. More than 1,180,000 children have already benefited from
the foundation's work since its creation. For more information,
visit www.uefafoundation.org.
About streetfootballworld
streetfootballworld is a non-profit organisation representing
the world's largest community of organisations implementing
programmes in the field of football and sport for good, with nearly
two decades building and implementing social impact strategies
through sports and particularly football in cooperation with a wide
range of partners – from the football industry, sponsors,
governments, and private partners. The streetfootballworld network
is an initiative created by the organisation to connect and empower
community organisations using football in specific, and sport in
general, as a tool to drive social impact.
For more information, visit
www.streetfootballworld.org.
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SOURCE PepsiCo