Brooklyn Sports & Entertainment Bringing Artists and Athletes to the Big Screen with National CineMedia
July 18 2016 - 2:28PM
Business Wire
Uniquely Connecting Artists and Athletes to
Millions of Fans In NCM’S FirstLook Pre-show on 441 Movie Screens
in New York
--Promotion for Barclays Center events,
including Brooklyn Nets and New York Islanders Games, featured in
on-screen video content--
Brooklyn Sports & Entertainment is bringing artists and
athletes to the big screen.
In a unique in-theater alliance with National CineMedia (NCM),
Brooklyn Sports & Entertainment (BSE) is premiering a campaign
to promote artists who play Barclays Center through video content
on 441 movie screens across 36 movie theaters throughout the New
York metropolitan area, including the top grossing theater in the
U.S., located on W. 42nd street in Manhattan.
BSE’s trailers featuring upcoming concerts and other events at
Barclays Center, such as the Brooklyn Nets, the New York Islanders,
boxing and college basketball, will run before every movie showing
across all ratings as part of NCM’s FirstLook pre-show. In addition
to the big screen, BSE’s ads will run on NCM’s Lobby Entertainment
Network in each participating theater. The videos will also appear
digitally across mobile, web and social media through NCM’s Cinema
Accelerator, which identifies moviegoers’ mobile devices as they
enter a theater and re-engages the audience with BSE’s brand
messages wherever they are consuming entertainment content.
The unique deal will expand the BSE footprint, while generating
exposure for artists and athletes to nearly 20 million moviegoers
throughout the New York metropolitan area.
“We are excited to bring the biggest artists and athletes to the
silver screen,” said Brett Yormark, CEO of Brooklyn Sports &
Entertainment. “This cinematic presence serves as a marketing
differentiator for us by creating incredible value for the artist
community, connecting them to fans in a non-traditional way. In
addition, it not only positions BSE in front of a huge audience
that is predisposed to entertainment, but it sets us apart in the
industry by further diversifying the ways in which we reach
fans.”
The marketing partnership marks the first-of-its-kind for NCM in
the New York area, making Barclays Center, the Nets and Islanders
as the first entertainment venue and professional sports teams to
have a starring role in NCM’s FirstLook pre-show in New York City,
Long Island, and Westchester.
“This is the ideal partnership between entertainment venues,”
said NCM President Cliff Marks. “Movie audiences and sports and
concert audiences are often one and the same — they love a great
entertainment experience. So it makes perfect sense for BSE to
reach out to our millennial moviegoers on the big screen, in
theater lobbies, and on their digital devices to let them know
about the next hot ticket in Brooklyn.”
ABOUT BROOKLYN SPORTS & ENTERTAINMENT
Brooklyn Sports & Entertainment (BSE) is the business
enterprise that manages and controls Barclays Center, the Brooklyn
Nets, and the New York Islanders business operations. It is
currently overseeing the redevelopment of Nassau Veterans Memorial
Coliseum, and will manage the Coliseum’s future operations upon its
opening in spring 2016. BSE identifies and creates alliances,
strategic partners and other business opportunities to ensure the
success of its assets. BSE was responsible for the naming rights
partnerships for Barclays Center, IZOD Center, Rutgers’ High Point
Solutions Stadium, and Ford Amphitheater at Coney Island Boardwalk,
as well as the soon-to-be-named Nassau Veterans Memorial Coliseum.
For additional information, visit Brooklynse.com.
About National CineMedia (NCM)
National CineMedia (NCM) is America's Movie Network. As the
#1 weekend network in the U.S., NCM is the connector between
brands and movie audiences. More than 700 million moviegoers
annually attend theatres that are currently under contract to
present NCM's FirstLook pre-show in over 40 leading national and
regional theatre circuits including AMC Entertainment
Inc. (NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK)
and Regal Entertainment Group (NYSE:RGC). NCM's cinema
advertising network offers broad reach and unparalleled audience
engagement with approximately 20,400 screens in approximately 1,600
theaters in 187 Designated Market Areas® (49 of the top 50). NCM
Digital goes beyond the big screen, extending in-theatre campaigns
into online and mobile marketing programs to reach entertainment
audiences. National CineMedia, Inc. (NASDAQ:NCMI) owns a
43.6% interest in, and is the managing member of, National
CineMedia, LLC. For more information, visit www.ncm.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20160718006221/en/
Brooklyn Sports & EntertainmentBarry Baum,
718-942-9533Chief Communications Officerbbaum@brooklynse.comorMandy
Gutmann, 718-942-9587Communications
Directormgutmann@brooklynse.comorStuart Bryan,
718-942-9574Communications Managersbryan@brooklynse.comorBrittany
Borsanyi, 718-942-9069Communications
Coordinatorbborsanyi@brooklynse.comorNational CineMedia
(NCM)Amy Jane Finnerty, 212-931-8117amy.finnerty@ncm.com
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