NI Calls on All to Engineer Ambitiously
June 16 2020 - 9:00AM
Business Wire
NI introduces new visual identity, digital
experiences and debuts global brand campaign.
National Instruments (NASDAQ: NATI) today unveiled an updated
brand identity including a new logo, visual identity, enhanced
digital experiences and a brand campaign recognizing and
celebrating the contributions of the engineers and enterprises who
“Engineer Ambitiously™” every day. Now known simply as NI, the
company is recommitting itself to connecting the bold people, ideas
and technologies required to push our world forward. And to share
the stories of those who aim higher and go bigger, NI has launched
Perspectives, a new experience debuting today with a message from
NI CEO Eric Starkloff.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200616005134/en/
“At the heart of NI is our commitment to empowering engineers as
they work to solve the problems of today, tomorrow and the next 100
years,” said Carla Piñeyro Sublett, CMO at NI. “Our customers are
making their mark on the world. They inspire us all with feats of
brilliance and innovations that will impact this planet and beyond.
And our updated brand identity reflects their story and is a
reminder and celebration of their contributions to society and of
their unwavering ability to engineer the extraordinary.”
For more than four decades, NI has partnered with the talented
engineers and enterprises using its test and measurement
technologies to solve the world’s most pressing challenges. From
data and automation to research and validation, NI’s
software-connected approach is helping its customers test new
innovations quicker, more reliably and more safely. NI is
modernizing the test and measurement industry by coupling its rich
software heritage with new cloud and machine learning capabilities
to help customers rapidly create what’s next.
“We’re developing advanced plasma rocket propulsion technologies
that will enable a variety of commercial, cislunar and deep-space
applications,” said Dr. Franklin Chang-Diaz, CEO and president of
Ad Astra and a member of the NASA Astronaut Hall of Fame. “NI is a
critical technology partner that’s been by our side throughout this
journey, one that will redefine space travel for generations to
come. Its test and measurement technologies enable us to focus on
what we do best – preparing for mankind’s next giant leap.”
The stories of today’s engineer and global unveiling of NI’s new
brand identity may be viewed live.
About NI
At NI, we bring together the people, ideas and technology so
forward thinkers and creative problem solvers can take on
humanity’s biggest challenges. From data and automation to research
and validation, we provide the tailored, software-connected systems
engineers and enterprises need to Engineer Ambitiously™ every
day.
National Instruments, NI, ni.com and Engineer Ambitiously are
trademarks of National Instruments Corporation. Other product and
company names listed are trademarks or trade names of their
respective companies.
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version on businesswire.com: https://www.businesswire.com/news/home/20200616005134/en/
Amy Cearley pr@ni.com
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