lululemon Like New recommerce program and Earth
Dye product capsule reinforce the brand’s focus on creating product
experiences that are better for people and the planet
lululemon athletica inc. (NASDAQ:LULU) today announced two new
initiatives that underscore lululemon’s commitment to its Impact
Agenda and deliver on its future-facing commitments toward
sustainability: lululemon Like New, the brand’s first-ever
recommerce program, and Earth Dye, a new, limited-edition
collection made with earth-friendly dyes, both launching this May.
The new initiatives are the latest efforts from the brand under its
Be Planet pillar, which is focused on making products that are
better in every way for people and the planet.
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the full release here:
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Earth Dye is a new, limited-edition
collection of products that features casual, easy-to-wear styles
made with lower-impact dyes upcycled from the waste of oranges,
beets, and saw palmetto trees sourced from the agricultural and
herbal industries.(Photo: Business Wire)
“lululemon is actively working to help create a healthier
future, and we are focused on meeting the goals detailed in our
Impact Agenda, including making 100 percent of our products with
sustainable materials and end-of-use solutions by 2030,” said
lululemon CEO Calvin McDonald. “Our lululemon Like New and Earth
Dye initiatives are both meaningful steps towards a circular
ecosystem and demonstrate the sustainable innovation underway in
product development and retail.”
Released in Fall 2020, lululemon’s Impact Agenda marked the
brand’s stake in the ground toward an equitable, sustainable
future, and outlined its vision to minimize environmental impact
and contribute to a better world. Developing products with
sustainable materials and end-of-use solutions are central to the
multi-year strategy.
lululemon Like New is a creative and regenerative guest model,
and one way the brand is extending the life of product that has
been designed to last. lululemon also continues to innovate better
materials. The lower impact dyes featured in the new Earth Dye
collection follow the introduction of solution-dyed nylon, as well
as recycled polyester and FSC® (Forest Stewardship Council®)
certified rubber materials, among others. lululemon is a founding
member of the Mylo™ Consortium as well, a group of forward-thinking
global companies focused on contributing to a more sustainable
future for fashion. Mylo™ is a sustainable alternative to leather
made from renewable mycelium.
To learn more about lululemon’s Impact Agenda and Be Planet
actions, visit https://shop.lululemon.com/story/sustainability.
lululemon Like New
lululemon Like New is a recommerce model for guests to rethink,
revive, and rediscover lululemon product through a trade-in and
resale program that directly reinvests profits to support
additional sustainability initiatives, including circular product
design, renew and recycle programs, and store environmental
programs. The trade-in program launches as a pilot in California
and Texas in May, then expands into a resale program in the same
markets in June.
Starting in May, lululemon guests in California and Texas can
begin to trade in gently used lululemon clothing in one of the
brand’s 80+ participating stores or by mail in exchange for a
lululemon e-gift card. The online resale program will begin in
June, with 100 percent of profits1 being reinvested into additional
sustainability initiatives, further extending and amplifying the
positive impact of lululemon Like New.
Eligible products need to be in “like new” condition. lululemon
has partnered with Trove, recognized industry experts in branded
recommerce, to support with resale technology and operations. All
trade-in products will be cleaned using state-of-the-art
technology. Gear that does not meet quality standards will be
recycled through lululemon’s longstanding partnership with
debrand.
lululemon’s product quality lies at the heart of the program,
extending the life of gear that has already been designed to last.
Purchasing lululemon Like New product, from guest favorites like
Wunder Unders to ABC Pants, can save up to 50% of the product’s
carbon footprint and 310 grams of waste2. Guest feedback will be
collected throughout this year’s pilot to inform future
scaling.
Earth Dye Collection
Earth Dye is a new, limited-edition collection of products that
features casual, easy-to-wear styles made with lower-impact dyes
upcycled from the waste of oranges, beets, and saw palmetto trees
sourced from the agricultural and herbal industries. These dyes use
less water, carbon, and synthetic chemicals compared to
conventional synthetic dyes, aligned with the brand’s goal to
decrease its environmental footprint.
The collection marks one way lululemon is designing its products
for long-lasting performance, beauty, and sustainability. Coupled
with the sustainable dye solution, the tie-dying process produces a
slightly different result each time, so every print in the
collection is unique. Inspiration was drawn from colors and
textures found in natural landscapes, resulting in muted, earthy
tones.
lululemon’s new Earth Dye Collection will be available globally
starting Tuesday, May 11, 2021 in select colors at lululemon stores
and online at lululemon.com.
About lululemon athletica inc.
lululemon athletica inc. (NASDAQ:LULU) is a healthy lifestyle
inspired athletic apparel company for yoga, running, training, and
most other sweaty pursuits, creating transformational products and
experiences which enable people to live a life they love. Setting
the bar in technical fabrics and functional designs, lululemon
works with yogis and athletes in local communities for continuous
research and product feedback. For more information, visit
LULULEMON.COM.
1100% of pilot program profits or 2% of revenue, whichever is
higher. 2Trove calculations on average carbon footprint and waste
savings between lululemon's Wunder Under High Rise Tight 28"
Full-On Luxtreme and ABC Joggers 30" Warpstreme as of January 2021.
Per item carbon footprint savings were calculated by taking the
percentage difference between the life cycle impact of a new item
versus a resold item, including the incremental impacts of
transporting, cleaning, and reselling the item. The impact of a
resold item assumes that the item has 90-95% (depending on item
condition) of usable life left at the time of resale, and that the
purchase of a resale item directly replaces the purchase of a brand
new item 60% of the time (i.e., displacement rate). Waste savings
is equal to the weight of the garment in grams. Amount of savings
may vary for other lululemon products.
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version on businesswire.com: https://www.businesswire.com/news/home/20210420005419/en/
lululemon Tatiana Jovic tjovic@lululemon.com
or
Edelman Renee Mailhiot renee.mailhiot@edelman.com
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