EL PASO, Texas, Sept. 17, 2020 /PRNewswire/ -- Hot
Tools®, the Helen of Troy Limited (NASDAQ:HELE) brand,
category leader and stylist brand of choice for more than 30 years,
is proud to announce that its Professional 24K Gold One Step Pro Blowout Styler was named a
winner in Allure's 2020 Best of Beauty Awards as best "Hot Tools:
Brush Dryer" within the Best of Tools Category. The innovative and
versatile styling tool has been a time saver for consumers looking
to achieve effortless, professional results from the comfort of
their own home.
Each year thousands of products across the beauty industry –
from mass to prestige, classic to cutting-edge – are tested and
selected by Allure's editors and leading industry professionals in
haircare, skincare, cosmetics, tools and more. The annual award is
known as the beauty industry gold standard by consumers and beauty
professionals since 1996.
"We're honored that Hot Tools 24K
Gold One Step Pro Blowout Styler has been recognized for an award
as prestigious and well known as Allure's Best of Beauty," said
Vanessa Sobers-Johnston, Senior
Director of Brand Marketing at Helen of Troy. "As a category leader
in styling appliances, Hot Tools believes that the best hair brands
encourage creativity and experimentation, enabling and inspiring
consumers to achieve their personal style and make it their
own."
The 24K Gold One Step Pro Blowout
Styler features a versatile oval brush with gently curved sides to
smooth hair, along with rounded edges that help create volume from
root to tip. The lightweight styling tool features 24K Gold Technology to help deliver even heat
distribution, and the tool's Direct ION Technology helps maintain a
neutral charge on hair's surface.
The 24K Gold One Step Pro Blowout
Styler is also engineered with unique airflow vents to accentuate
quick styling, along with rotating temperature control and three
speed settings to provide ultimate styling control. Designed with
Boar Tech 2 Bristles that leave hair looking conditioned and
smooth, the 24K Gold One Step Pro
Blowout Styler ensures all hair types can achieve beautiful results
every time.
Since 1991, Hot Tools Professional appliances have been coveted
by hair stylists around the world who demand reliability and
excellence from their products. Renowned for its innovation in
product materials, technical features and ergonomically advanced
designs, Hot Tools styling appliances empower stylists and
individuals to imagine the best style and reach their creative
best. Hot Tools has introduced several innovative products over the
years, including the successful launch of the 24K Gold One Step Pro Blowout Styler in 2019.
Hot Tools Professional 24K Gold
One Step Pro Blowout Styler products are available in-store and
online at Ulta, Amazon and Walmart, and retail for MSRP
$79.99. For more information please
visit: www.HotTools.com.
ABOUT HOT TOOLS:
Hot Tools appliances are the gold
standard for professional hair stylists. Through innovation in
material, technical features and ergonomically advanced designs,
Hot Tools hair dryers, curling irons, flat irons, and hair setters
help stylists be at their creative best – delivering beautiful,
long-lasting styles. Hot Tools products are coveted by stylists who
demand excellence in all kinds of high-pressure styling
environments including film, TV, photo shoots and backstage styling
at hair and runway shows. Please visit our website
at www.hottools.com and follow us on Facebook, Twitter
and Instagram at @HotToolsPro.
ABOUT HELEN OF TROY:
Helen of Troy Limited (NASDAQ: HELE) is a leading global
consumer products company offering creative solutions for its
customers through a strong portfolio of well-recognized and
widely-trusted brands, including OXO, Hydro Flask, Vicks, Braun,
Honeywell, PUR, Hot Tools and Drybar. We sometimes refer to
these brands as our Leadership Brands. All trademarks herein
belong to Helen of Troy Limited (or its subsidiaries) and/or are
used under license from their respective licensors.
For more information about Helen of Troy, please
visit Helen of Troy.
For media inquiries please contact:
Liza David
HUNTER
ldavid@hunterpr.com
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SOURCE Helen of Troy