NEW YORK, Sept. 9, 2020 /PRNewswire/ -- OXO, the
award-winning consumer products brand from the Housewares division
of Helen of Troy Limited (NASDAQ: HELE), has joined 1% for the
Planet, committing to donate 1% of its annual sales toward
environmental causes. 1% for the Planet champions environmental
awareness and action, enabling brands to give back by supporting
their global network of nonprofits that drive true on-the-ground
change.
For the last 30 years, OXO has strived to make every day better
in the home, with durable, thoughtfully-designed products that help
with everything from cooking and baking, to coffee brewing and
entertaining, to cleaning and organizing, to baby and toddler
products. OXO's partnership with 1% for the Planet is an exciting
step in the brand's ongoing commitment to greater environmental
responsibility.
"OXO has committed to giving back 1% of sales to champion
environmental causes, providing millions of dollars of funds and
resources to organizations that are addressing some of the most
pressing environmental issues of the day," says Larry Witt, President of Helen of Troy
Housewares. "At this time in history, we acknowledge the fragile
state of our planet, and the impact individuals and companies have
on the earth. We're striving to be better environmental stewards,
and this initiative is a big step in our journey of reflection and
action to become more environmentally responsible."
As OXO begins this journey with 1% for the Planet, it will
donate money, time and resources to a carefully selected group of
nonprofit organizations, through 1% for the Planet, that will:
1. Promote better, more sustainable food and agriculture
practices; 2. Address environmental issues affecting air, land and
water; 3. Invest in environmental education to empower future
generations.
"We welcome OXO to 1% for the Planet," said Rose Marcario, departing CEO of Patagonia, a
founding member of 1% for the Planet. "Capitalism is evolving, and
OXO is demonstrating that it's possible to build a quality product,
run a prosperous brand and give back to the planet."
OXO has found inspiration from brands that have already made a
difference, diligently work to improve practices and diminish their
environmental impact. OXO looks forward to continuing to learn from
these brands as part of the 1% for the Planet.
"We're thrilled to welcome OXO into the 1% for the Planet
community," said Kate Williams, CEO
of 1% for the Planet. "OXO's respected history of thoughtful design
and commitment to make every day — and now the planet — better is
what makes OXO a great addition to our roster."
By contributing 1% of their annual sales, 1% for the Planet
member brands from over 60 countries have raised over $265 million to support approved environmental
nonprofits around the globe. 1% for the Planet's nonprofit partners
are approved based on referrals, track records and environmental
focus. Thousands of nonprofit organizations worldwide are currently
approved.
About OXO
For 30 years, OXO has been globally
recognized for its groundbreaking, universal product design.
Beginning with its iconic vegetable peeler in 1990, OXO paired
innovation and purpose to create everyday tools that make the
everyday living better, every day. Today, OXO makes products for
use all over the home: from cooking and baking, to brewing and
entertaining, to cleaning and organizing, to toddler and baby.
Learn more about how OXO is making the everyday better at
www.oxo.com.
About Helen of Troy Limited
Helen of Troy Limited is a
leading global consumer products company offering creative
solutions for its customers through a strong portfolio of
well-recognized and widely-trusted brands, including OXO, Hydro
Flask, Vicks, Braun, Honeywell, PUR, Hot Tools and Drybar. We
sometimes refer to these brands as our Leadership Brands. All
trademarks herein belong to Helen of Troy Limited (or its
subsidiaries) and/or are used under license from their respective
licensors. For more information about Helen of Troy, please visit
www.helenoftroy.com.
About 1% for the Planet
1% for the Planet is a global
organization that exists to ensure our planet and future
generations thrive. They inspire businesses and individuals to
support environmental nonprofits through membership and everyday
actions. They make environmental giving easy and effective through
partnership advising, impact storytelling and third-party
certification.
Started in 2002 by Yvon
Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies,
members have given more than $265
million to their approved nonprofit partners to date. Today,
1% for the Planet's global network consists of thousands of
businesses, individuals and environmental nonprofits working toward
a better future for all.
Look for the 1% for the Planet logo to purchase for the planet
and learn more at onepercentfortheplanet.org.
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