Hasbro Introduces Ms. Monopoly – First Game in the Franchise that Celebrates Women Trailblazers
September 10 2019 - 9:00AM
Business Wire
Hasbro marks the occasion by surprising young
female inventors and entrepreneurs with REAL money to invest in
their future endeavors
Today, Hasbro, Inc. is introducing the first-ever game in the
Monopoly franchise that celebrates women trailblazers with Ms.
Monopoly. The Ms. Monopoly game marks the first time in the
franchise’s history where a new character will grace the cover –
and while Mr. Monopoly is a real-estate mogul, Ms. Monopoly is an
advocate whose mission is to invest in female entrepreneurs.
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the full release here:
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Ms. Monopoly was created to inspire everyone, young and old as
it spotlights women who have challenged the status quo. To
celebrate, in lieu of Monopoly winnings, Hasbro surprised young
female inventors and entrepreneurs with the recognition they
deserve –approximately $20,580 in REAL money to fuel their
inventive spirit and further their projects – which just so happens
to be the same amount of Monopoly money featured in the game. You
can see all of their reactions to the surprise here. All of the
young inventors come from very different backgrounds, but with a
common goal to help others using their inventions:
- Sophia Wang, a 16-year-old from Connecticut invented a device
that can detect sinkholes before they occur, and after two years of
work, her prototype is now 93% accurate. She is hoping to get it
patented and in the hands of communities in Florida that are
vulnerable to sinkholes.
- Gitanjali Rao, a 13-year-old from Denver came up with an
invention that helps detect lead in drinking water so that
individuals can do the test themselves and get results sooner. Her
goal is to create an inexpensive, easy to use, portable device so
that people all around the world can use it.
- Ava Canney, a 16-year-old from Ireland, invented a spectrometer
that measures the amount of dye in candy and soda. After studying
the harmful effects of additives in our food, Ava set out to help
people make educated decisions about the toxins they put into their
bodies.
“Through the introduction of Ms. Monopoly and the money these
young women have received to invest in their future projects, we
want to recognize and celebrate the many contributions women have
made to our society and continue to make on a daily basis,” said
Jen Boswinkel, Senior Director, Global Brand Strategy and
Marketing, Hasbro.
Hitting shelves in mid-September, Ms. Monopoly gives new meaning
to the franchise, as properties are replaced by groundbreaking
inventions and innovations made possible by women throughout
history and instead of building houses, you build business
headquarters. From inventions like WiFi to chocolate chip cookies,
solar heating and modern shapewear, Ms. Monopoly celebrates
everything from scientific advancements to everyday accessories –
all created by women.
Ms. Monopoly is also the first-ever game where women make more
than men – a fun spin in the game that creates a world where women
have an advantage often enjoyed by men. However, if men play their
cards right, they can make more money too.
Ms. Monopoly is available for pre-order now at Walmart and will
be available at most major retailers nationwide and in select
countries globally starting September 2019 for a suggested retail
price of $19.99.
About Hasbro Hasbro (NASDAQ: HAS) is a global play and
entertainment company committed to Creating the World's Best Play
Experiences. From toys and games to television, movies, digital
gaming and consumer products, Hasbro offers a variety of ways for
audiences to experience its iconic brands, including NERF, MY
LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, MAGIC:
THE GATHERING and POWER RANGERS, as well as premier partner brands.
Through its entertainment labels, Allspark Pictures and Allspark
Animation, the Company is building its brands globally through
great storytelling and content on all screens. Hasbro is committed
to making the world a better place for children and their families
through corporate social responsibility and philanthropy. Hasbro
ranked No. 13 on the 2019 100 Best Corporate Citizens list by CR
Magazine, and has been named one of the World’s Most Ethical
Companies® by Ethisphere Institute for the past eight years. Learn
more at www.hasbro.com, and follow us on Twitter (@Hasbro) and
Instagram (@Hasbro).
HAS-B
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version on businesswire.com: https://www.businesswire.com/news/home/20190910005160/en/
Kristina Timmins Hasbro, Inc. Tel: 401-727-5973
Kristina.Timmins@hasbro.com
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