NEW YORK, Jan. 11, 2017 /PRNewswire/ -- With increased
competitive pressures on traditional brick and mortar retailers due
to the rapidly growing online ecommerce channels, retailers must
provide a high quality digital in-store experience to effectively
engage, retain and support customers. At the same time, shoppers
are leveraging smartphone technology to enhance their retail
shopping experience, and expect seamless wireless networking
connectivity in retail stores. These trends add complexity for
retail IT departments to manage a high number of mobile devices in
a large distributed network with a remote IT department. To allow
traditional retailers to compete and meet shopper expectations,
Extreme Networks, Inc. (NASDAQ: EXTR) introduces its Retail
Guest Analytics solution as part of its new
ExtremeWireless™ WiNG product portfolio at the
upcoming National Retail Federation (NRF) Convention &
Expo.
Extreme's Retail Guest Analytics solution is a highly
integrated, customizable platform that enables retailers to better
understand shoppers' in-store habits and create personalized
offers. The solution scales up to 10 million shoppers across a
chain with easy single sign-on, provides retailers with
comprehensive insights into shopper demographics and buying
behaviors leading to increased revenue per customer, and integrates
directly with the ExtremeWireless WiNG solutions. It also gives
brick and mortar retailers the tools to compete on par with online
retailers by quickly adjusting promotions to drive customer
engagement and improve brand experience, while reducing costs and
time-to-market.
To further provide efficient connectivity for shoppers, Extreme
is also introducing two new 802.11ac access points (AP),
ExtremeWireless WiNG AP 7602 and AP 7622, in addition to its
ExtremeSwitching™ 200 Series. These solutions serve
the budget-conscious retail sector with massive scalability, true
zero-touch auto provisioning, and unified wired and wireless
management. Furthermore, this gives Extreme's partner community a
new opportunity to delve into the SMB market, specifically with the
ExtremeSwitching™ 200 Series, while the Retail Guest
Analytics solution allows partners to provide more value and
increase intimacy with their customers moving forward.
In booth 1249 at NRF, Extreme will also demonstrate their newly
introduced AP3916i AP Camera, which offers retailers an
enterprise-class dual radio AP with an embedded high definition
video camera that can provide in-store surveillance, or combined
with video analytics, can capture insights into foot traffic
patterns, length of checkout lines, product placement and more.
Key Features:
New solution offerings include:
- Extreme Retail Guest Analytics – Enables retailers to
provide simple guest sign-on, obtain in-depth analytics of
shoppers, including demographics and preferences, and gather
metrics between stores. These analytics provide brick and mortar
retailers with the tools they need to compete with online retailers
including information such as the number of mobile customers that
entered a store, new customers vs. repeat customers, and customer
duration in a store.
- ExtremeWireless AP3916i – The industry's first dual
radio 802.11ac Wave 2 integrated high-definition camera AP for
in-store video surveillance and video analytics, which can increase
security, operational efficiencies and lower cost.
- ExtremeWireless WiNG AP 7602 and AP 7622 – Priced
for the budget-conscious mass market applications and include
enterprise-grade features and Bluetooth customer
engagement.
- ExtremeSwitching 200 Series – A new family of
economical, managed Gigabit Ethernet switches which address the
wired connections of PCs, servers and storage devices in addition
to PoE to power wireless APs and IP phones. The family can also be
flexibly managed via ExtremeCloud, ExtremeManagement, web client or
industry-standard command line interface (CLI).
- Cost Savings – Designed specifically to address
mass-market applications, Extreme's APs and switches are designed
to accommodate enterprises, branch offices and small-to-medium
sized businesses, as they run in tangent to existing
infrastructure.
- Single-Pane-of-Glass Management – Centralized management
via ExtremeCloud™, ExtremeManagement™ or
traditional on-premise management enables flexible deployments with
the freedom to manage devices across a wide range of enterprise
environments.
Executive Perspectives
Dan Dulac, Vice
President, Product Management & Solution Strategy,
Extreme Networks
"Our newest wired, wireless, and
analytics offerings work in tandem to provide retail customers with
cost-effective, scalable solutions which allow them to manage all
activity on the network while gaining deeper insights around
customer preferences. Ultimately, this helps the retailer deliver
the highest-caliber service the moment a customer steps foot in
their store. We're excited to support our growing retail customer
footprint and continue to expand our investment in the market."
Gordon Mackintosh, Senior
Director of Worldwide Partner Program and Sales Business
Development, Extreme Networks
"We are thrilled to include
the ExtremeSwitching 200 Series in Extreme's portfolio, as they are
built and priced to support our growing retail customer base. These
switches will provide our existing customers the comfort and
confidence in their purchase decision and investment, while
inviting new retail technology and application vendors to assist
Extreme Networks in building out our retail ecosystem."
Rohit Mehra, Vice President of
Network Infrastructure, IDC
"Extreme's latest product
offerings align well with the company's recent expansion into the
retail segment following the acquisition of Zebra's WLAN business
unit. The additions to ExtremeWireless provide its partners with
versatile, economical solutions that augment network intelligence,
thereby helping retailers easily manage connected devices while
tracking and analyzing consumer behavior for leveraging advanced
retail applications. These capabilities will further enhance
Extreme's position in the WLAN market."
Scott Arnold, President,
Optical Phusion, Inc.
"Extreme's new offerings focus on the
technology needs of today's retailers who are pressured to deliver
a more personalized, connected shopping experience for customers.
These new solutions are exciting for our company as we continue to
look at ways to promote growth, enhance our skillset and better
position our company to be competitive in the marketplace."
A.J. Love, President of
Services, Accucode
"The ExtremeSwitchingTM 200
Series is an important addition to the Extreme portfolio and will
be particularly attractive to our retail customers looking for
cost-effective solutions. Additionally, the WiNG Series provides
unified wireless management, allowing retailers to manage all
activity with ease while better understanding consumer behavior in
real time. These additions will be critical for us to provide
cutting-edge solutions for the ever-evolving retail landscape."
Manhmood Chaudhri, Managing Director, Datrix Ltd
"We're excited about the new solutions and feel that they will
empower us to further deliver exceptional experiences and
differentiated value for the customers we serve. Extreme's
innovative and integrated solutions have provided us with the tools
necessary to be successful and we have no doubt that the new
offerings for the retail industry will help us maintain our
momentum in the market."
Carlos Santiago, PM Extreme,
Westcon
"Customers today are looking for retail solutions to
help simplify operations while ensuring a reliable and positive
experience for shoppers. These latest solutions will help us
provide cost-effective, scalable technology while gaining deeper
insights around customer preferences that will benefit the bottom
line. It's refreshing to work with a vendor that is truly dedicated
to providing best-in-class solutions and we look forward to our
continued relationship with Extreme."
Additional Resources
- Extreme at NRF
- Extreme Retail Solutions
- ExtremeWireless™ Product Page
- ExtremeAnalytics™ Product Page
- ExtremeSwitching™ Product Page
- ExtremeWireless WiNG Product Page
- Connect with Extreme
via Twitter, Facebook, YouTube, LinkedIn and Google+
Forward Looking Statements:
Statements in this release, including those concerning the
ExtremeWireless™ WiNG product portfolio and Retail
Guest Analytics Solution, the products potential for optimizing
real time business analytics visibility for retailers, the
ability to integrate, customize and scale customers, along with
delivering actionable store intelligence are forward-looking
statements within the meaning of the "safe harbor" provisions of
the Private Securities Litigation Reform Act of 1995. These
forward-looking statements speak only as of the date of this
release. Actual results or events could differ materially from
those anticipated in those forward-looking statements as a result
of certain factors, including: the effectiveness of our solutions
as compared with our customers' needs; a highly competitive
business environment for network switching and software equipment;
the possibility that we might experience delays in the development
or introduction of new technology and products; customer response
to our new technology and products; and a dependency on third
parties for certain components and for the manufacturing of our
products.
More information about potential factors that could affect the
Company's business and financial results is included in the
Company's filings with the Securities and Exchange Commission,
including, without limitation, under the captions: "Management's
Discussion and Analysis of Financial Condition and Results of
Operations," and "Risk Factors". Except as required under the
U.S. federal securities laws and the rules and regulations of
the U.S. Securities and Exchange Commission, Extreme
Networks disclaims any obligation to update any
forward-looking statements after the date of this release, whether
as a result of new information, future events, developments,
changes in assumptions or otherwise.
About Extreme Networks
Extreme Networks, Inc. (EXTR) delivers software-driven
networking solutions that help IT departments everywhere deliver
the ultimate business outcome: stronger connections with customers,
partners and employees. Wired to wireless, desktop to data center,
on premise or through the cloud, we go to extreme measures for our
customers in more than 80 countries, delivering 100% insourced
call-in technical support to organizations large and small,
including some of the world's leading names in business, education,
government, healthcare, manufacturing and hospitality. Founded in
1996, Extreme is headquartered in San Jose, California. For more information, visit
Extreme's website or call 1-888-257-3000.
Extreme Networks, Extreme Partner Network, and the Extreme
Networks logo are either trademarks or registered trademarks
of Extreme Networks, Inc. in the United
States and/or other countries. Other trademarks are the
property of their respective owners.
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SOURCE Extreme Networks, Inc.