DISH Appoints Jay Roth Chief Marketing Officer
July 06 2016 - 9:02AM
Business Wire
DISH today announced that Jay Roth has been named senior vice
president and Chief Marketing Officer. Roth will be responsible for
marketing, advertising and consumer insights. He will serve on
DISH's senior leadership team and report to Warren Schlichting,
DISH’s executive vice president of Marketing, Programming and Media
Sales.
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View the full release here:
http://www.businesswire.com/news/home/20160706005347/en/
Jay Roth, DISH's Senior Vice President
and Chief Marketing Officer (Photo: Business Wire)
For the past decade, Roth held senior marketing and acquisition
roles at JP Morgan Chase. He brings to DISH a consumer-centric
approach and a successful track record of leading metric-driven
marketing campaigns to grow the company’s customer base, improve
the quality of accounts created and increase existing customer
interaction with its products and services.
Most recently, Roth led direct-to-consumer marketing efforts for
Chase’s consumer banking and home lending organizations. Before
joining Chase, he held increasingly senior marketing roles for Bank
One, leading acquisition and retention efforts across the
institution’s Auto, Mortgage and Home Equity divisions.
"DISH is all about challenging the pay-TV industry’s status
quo," said Schlichting. "We believe Jay’s precision marketing
experience and approach to the entire 360-degree consumer
experience will be a strong complement to DISH’s bias towards
innovation and service in the highly competitive pay-TV
landscape."
Said Roth: "For 30 years, DISH has brought tremendous innovation
to entertainment. I’m proud to join a company with the vision to
break through new frontiers, and I’m excited to lead DISH’s
marketing organization as we navigate a changing pay-TV
environment."
Roth will assume his role within DISH’s Marketing organization
later this summer. Biographical information and photographs are
available at
http://about.dish.com/company-info/leadership.
About DISH
DISH Network Corp. (NASDAQ:DISH), through its subsidiaries,
provides approximately 13.874 million pay-TV subscribers, as of
March 31, 2016, with the highest-quality programming and technology
with the most choices at the best value. DISH offers a high
definition line-up with more than 200 national HD channels, the
most international channels and award-winning HD and DVR
technology. DISH Network Corporation is a Fortune 200 company.
Visit www.dish.com.
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DISHBob Toevs, 303-723-2010bob.toevs@dish.com@DISHNews
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