New AVOD channels offer top WildBrain
children's brands, including dedicated channels for preschoolers,
kids' action, and Degrassi
LONDON, Feb. 5, 2019 /CNW/
- WildBrain, one of the world's largest and most popular
networks of children's videos on YouTube, has expanded its
footprint with the launch of four new channels on leading AVOD
platforms Apple TV, Amazon Fire and Roku. The new channels include
a WildBrain hub channel, as well as three curated channels
dedicated to preschool content, kids' action and Degrassi,
each collecting together genre-specific and age-appropriate
entertainment for young people to enjoy. The initial offering on
the channels includes such popular brands as Teletubbies,
Tiddlytubbies, Kiddyzuzaa, Sonic, In the
Night Garden, Super Mario, Inspector Gadget and
Degrassi. WildBrain intends to expand the offering on the
channels each month with additional content from its most popular
brands. In the first year, WildBrain expects to reach millions of
viewers across these new channels, which are now available in the
US and Canada for free on the
streaming platforms.
"WildBrain has already achieved tremendous success on YouTube
and we have now extended our reach across these additional AVOD
platforms to grow our audiences in the US and Canada even more," said Jon Gisby, Managing Director at WildBrain. "Our
library offers an enormous range of entertainment content for kids
of every age, and we're delighted that families with Apple TV,
Amazon Fire and Roku will now have additional options for enjoying
WildBrain's top brands on their TVs, phones, tablets and
computers."
WildBrain's branded YouTube network is one of the largest of its
kind, featuring more than 145,000 videos for over 600 kids' brands
in up to 22 languages. From July to September 2018, one-third of the approximately
830 million kids around the world with access to YouTube watched at
least one video on the WildBrain network.
About WildBrain
WildBrain is an industry leader in the management and creation
of preschool and children's entertainment content on platforms such
as YouTube, Roku, Apple TV, Amazon Fire and others. WildBrain's
branded YouTube network is one of the largest of its kind,
featuring more than 145,000 videos for over 600 kids' brands in up
to 22 languages. One in three kids worldwide with access to YouTube
watch video on the WildBrain network, which has over 75 million
subscribers, and generated over 161 billion minutes of watch time
across 32 billion views in 2018. Connecting kids' content owners
with advertisers in the Advertising Video-on-Demand (AVOD) space,
the WildBrain network features popular third-party brands such as
Fireman Sam, Woody Woodpecker, Popeye, Shopkins, Irish Fairy Doors
and Ben 10; original brands Kiddyzuzaa and Ellie Sparkles; and much
of DHX Media's world-renowned library of 13,000 half-hours of kids'
and family content, including Teletubbies, Strawberry Shortcake,
Caillou, Inspector Gadget, Degrassi, Yo
Gabba Gabba! and many others. WildBrain Studios also
specializes in the creation of new, original content for its
network, such as animated and live-action shorts; toy-play and
stop-motion videos. WildBrain is a wholly owned subsidiary of DHX
Media (TSX: DHX; NASDAQ: DHXM).
Twitter & Instagram: @WildBrainKids
Disclaimer
This press release contains "forward-looking statements" under
applicable securities laws with respect to DHX Media including,
without limitation, statements regarding intentions of WildBrain
with respect to content offered on its new channels, expectations
regarding viewership and audience growth, and the business
strategies and operational activities of DHX Media and results
therefrom. Although DHX Media believes that the expectations
reflected in such forward-looking statements are reasonable, such
statements involve risks and uncertainties and are based on
information currently available to DHX Media. Actual results or
events may differ materially from those expressed or implied by
such forward-looking statements. Factors that could cause actual
results or events to differ materially from current expectations,
among other things, include consumer preferences, market factors,
the ability of DHX Media to execute on license and other
agreements, and other factors discussed in materials filed with
applicable securities regulatory authorities from time to time
including matters discussed under "Risk Factors" in DHX Media's
most recent Annual Information Form and annual Management
Discussion and Analysis, which also form part of DHX Media's annual
report on Form 40-F filed with the U.S. Securities and Exchange
Commission. These forward-looking statements are made as of the
date hereof, and DHX Media assumes no obligation to update or
revise them to reflect new events or circumstances, except as
required by law.
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SOURCE DHX Media Ltd.