Hudson Jeans Launches “Lights On Los Angeles”
April 24 2020 - 9:00AM
Business Wire
Non-medical Masks That Support Hudson
Craftspeople and Those in Need
COVID-19 has had a tremendous impact on our world and everything
in it. More than half of the population of Los Angeles are now
unemployed, according to a national survey from the USC Dornsife
Center for Economic and Social Research, meaning an estimated 1.3
million Angelenos have lost their jobs during this crisis.
Factories across the country have gone dark due to non-essential
work closures and shelter-in-place orders, causing the apparel
industry and its workforce tremendous hardship in particular. A
long-standing and active member of the Los Angeles community,
Hudson Jeans wanted to do something to help. Tapping into the
brand’s creativity, materials, know-how, and skilled workforce,
Hudson is turning the lights back on with the launch of non-medical
masks crafted in signature denim and other standout prints.
“We’ve retooled our in-house production facility to make
non-medical masks using upcycled denim and other cotton fabrics.
This initiative allows for us to bring back to work our highly
skilled sewers. I’m very grateful to be able to support our team in
this way at this critical time. These individuals are the heart of
Hudson. We are very fortunate to be able to call upon them to use
their skill set to continue to help flatten the curve,” says Maria
Borromeo, CEO of Hudson Jeans.
“My team and I are so happy to be here. I love my job with all
my heart and I’m excited to be here to help,” says Ninfa Alvarez,
Hudson’s Sample Room Manager. “I’m also glad we’re making the masks
with ties, they are simply more comfortable for people to
wear.”
Launching on Thursday, April 23, the mask collections will be
sold in packs of three on HudsonJeans.com. Each pack of three
non-medical masks will be sold for $30 USD.
Revenue from the sale of the masks will cover wages for the
Hudson craftspeople who sew these masks by hand. Remaining proceeds
will be donated to PATH’s COVID-19 fund, a SoCal nonprofit
providing lifesaving services to the homeless and others in
need.
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ABOUT HUDSON
Founded in 2002, Hudson is a Los Angeles-based denim brand
dedicated to quality, creativity, and community. Under the creative
direction of fashion designer Ben Taverniti, the brand has grown
from a trailblazing, rebellious startup to an established purveyor
of expertly crafted jeans. Beyond premium denim, Hudson prides
itself on a commitment to local charities, volunteer programs, and
social awareness campaigns, in addition to partnerships with
innovative manufacturers around the globe. Hudson collections for
women and men are sold at select department and specialty stores
worldwide, as well as online at HudsonJeans.com.
Lights On Los Angeles Mask and Campaign Imagery Available For
Download Here
Follow Hudson on Social: @HudsonJeans #LightOnLosAngeles
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version on businesswire.com: https://www.businesswire.com/news/home/20200424005033/en/
Brian Ellingwood Brian.Ellingwood@HudsonJeans.com
917-526-2243
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