Sponsored by The General®
Insurance, the series can be viewed for free through the Crackle
app, available on over 140 touch points, including Amazon Fire TV,
Samsung TVs, and Roku
Chicken Soup for the Soul Entertainment Inc. (Nasdaq: CSSE), a
provider of premium content to value-conscious consumers, and
Publicis Media’s APX Content Ventures, a global offering dedicated
to investing in quality and mission-driven programming, today
announced a second season of the award-winning series Inside The
Black Box will premiere December 1 exclusively on the Crackle
streaming app. The series will be available to stream for free on a
wide variety of devices, including Roku, Amazon Fire TV, Samsung
TVs, and many others.
Inside the Black Box’s 10-episode second season is hosted by
Emmy® Award winner and NAACP Image Awards recipient Joe Morton
(Scandal, Terminator 2: Judgment Day) and celebrity acting coach,
director, producer, and casting director, Tracey Moore. The hosts
interact with celebrity guests facilitating discussions about the
role race plays in the entertainment industry. Talent featured in
the second season includes Debbie Allen (Grey’s Anatomy, Fame),
Keith David (Nope, Armageddon), Jeffrey Wright (The Batman,
Westworld), Malik Yoba (First Wives Club, Designated Survivor),
Wendell Pierce (Tom Clancy’s Jack Ryan, The Wire), Ruben
Santiago-Hudson (Billions, Castle), Rob Morgan (Stranger Things),
and Naturi Naughton (Power, Queens).
“Inside the Black Box is a special series for so many reasons,”
said co-host Joe Morton. “Black performers are often forced to
speak words that are not in line with their experience. Our goal is
to create a safe space where artists of color can speak their minds
and tell their stories.”
Publicis Media’s APX Content Ventures is a next-generation unit
within Publicis Media that seeks to find, fund, and elevate
partners and properties that amplify diverse voices, empower women
and build community, connection, and trust. APX and Publicis
clients have the exclusive opportunity to be featured prominently
in the series via deep brand integrations, custom content,
sponsorships, and other show-adjacent segments.
“We are excited to continue our partnership with Crackle and The
General on this entertaining and engaging program. The success of
Inside the Black Box shows what can happen when quality programming
finds the right partner or brand to add value for the audience,”
said Kerry Bianchi, Global CEO of APX Exchange. “The fact that The
General’s brand purpose is so aligned with the ethos of this series
makes its involvement a valuable and seamless part of this great
content.”
“Our team is proud to work with such a respected brand as The
General to create important, socially-uplifting content like Inside
the Black Box,” said Michele Fino, head of branded entertainment
for Chicken Soup for the Soul Entertainment. “This series is
providing a unique outlet for black artists to voice their
experiences in Hollywood in a way that reflects the principles of
our brand and our client simultaneously.”
Inside the Black Box is sponsored by The General® for the second
season. The General will continue to have unique brand placement
across various layers of the programming – both in and out of the
show. This includes pre-roll ads, QR code placements, brand
integration within the content and “The General Audience” branded
theater section featured in the show, allowing VIP attendees to get
a better view of the action.
The series is produced by Landmark Studio Group, a division of
Chicken Soup for the Soul Entertainment, and Strong Studios, with
Morton and Moore serving as Executive Producers, along with David
Ozer, Rachel Weintraub and Dr. Dave Kolin. Andrew Lombardi and
Scott Weinstock produced. Season one featured celebrity guests such
as Phylicia Rashad and Raven-Symoné and recently received a Faxie
Award from Cablefax in the Sponsored Content category. Inside the
Black Box is distributed in North America by Screen Media, a
Chicken Soup for the Soul Entertainment company and the supplier of
exclusive and original content to Crackle.
Crackle’s recent releases include the nuptials celebration
series Wedding Talk, the second season of Crackle Original The
Wall, the pet-centric lifestyle series Pet Caves, the award-winning
BBC series Sherlock, starring Benedict Cumberbatch and Martin
Freeman as well as season three of the award-winning series Going
From Broke.
The Crackle, Redbox, and Chicken Soup for the Soul streaming
services are currently distributed through over 140 touch points in
the U.S. on platforms including Amazon Fire TV, Roku, Apple TV,
Smart TVs (Samsung, LG, Vizio), gaming consoles (PlayStation and
Xbox ), Plex, iOS and Android mobile devices and on desktops at
Crackle.com and Redbox.com.
Chicken Soup for the Soul Entertainment, Alternate Side
Production and APX Content Ventures recently announced their
collaboration on a new reality series starring comedian J.B. Smoove
called Dirty Pool with J.B. Smoove, which will premiere on Crackle
streaming platforms in late 2023. This is the latest program to
receive funding through APX Content Ventures’ $25 million Inclusion
Investment Fund, which is part of Publicis Media’s Once & For
All Coalition initiative. It has funded over 20 content ideas with
more than 10 diverse owned, operated, and targeted companies.
About Chicken Soup for the Soul Entertainment
Chicken Soup for the Soul Entertainment (Nasdaq: CSSE) provides
premium content to value-conscious consumers. The company is one of
the largest advertising-supported video-on-demand (AVOD) companies
in the US, with three flagship AVOD streaming services: Redbox,
Crackle and Chicken Soup for the Soul. In addition, the company
operates Redbox Free Live TV, a free ad-supported streaming
television service (FAST), with over 150 channels as well as a
transaction video on demand (TVOD) service, and a network of
approximately 36,000 kiosks across the US for DVD rentals. To
provide original and exclusive content to its viewers, the company
creates, acquires and distributes films and TV series through its
Screen Media and Chicken Soup for the Soul TV Group subsidiaries.
Chicken Soup for the Soul Entertainment is a subsidiary of Chicken
Soup for the Soul, LLC, which publishes the famous books series and
produces super-premium pet food under the Chicken Soup for the Soul
brand name.
About The General® Insurance
The General Automobile Insurance Services, Inc. (The General®)
is a licensed insurance agency and subsidiary of PGC Holdings Corp.
(PGC), which is wholly owned by American Family Mutual Insurance
Company. Through its insurance company subsidiaries and their
predecessors, PGC has been writing automobile insurance since 1963,
serving customers who may find it difficult to obtain insurance
from other carriers at a reasonable rate. Visit www.thegeneral.com
or follow The General on Twitter, Instagram and Facebook.
About APX Content Ventures
APX Content Ventures is a global unit dedicated to investing in
quality, and mission-driven programming. Part of Publicis Media,
its purpose is to find, fund and elevate partners and properties
that amplify diverse voices, empower women and build community,
connection and trust. Live in the UK, US, Germany and Italy, it has
generated hundreds of programs across all genres, from
ground-breaking documentaries to global entertainment formats and
world-class scripted series.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20221108005522/en/
Media:
Chris Woolsey Crackle chris_woolsey@crackle.com 310.422.9975
Peter Binazeski Chicken Soup for the Soul Entertainment
pbinazeski@chickensoupforthesoul.com
Investor Relations:
Zaia Lawandow Chicken Soup for the Soul Entertainment
zlawandow@chickensoupforthesoul.com
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