Capstone Announces its New Distributor Support System to Accelerate Future Product Revenue and Improve Global Brand Recogniti...
April 12 2018 - 8:30AM
Capstone Turbine Corporation (www.capstoneturbine.com)
(Nasdaq:CPST), the world's leading clean technology manufacturer of
microturbine energy systems, outlined today a new Capstone
Distributor Support System, or DSS program, that was launched
effective January 1, 2018. The goal of the new program is to
provide improved worldwide distributor training, sales efficiency,
website development, company branding and provide funding for
increased strategic marketing activities. Specifically, the DSS
program will fund additional support for distributor business
development activities, customer lead generation, brand awareness
and precisely tailored marketing services for each major geography
and market vertical.
The new DSS program will be extensively sponsored by the current
Capstone global distribution network through funding derived from a
formula based on a distribution partner’s prior calendar year of
Capstone revenue. The DSS program will provide several unique and
proprietary products and services to the Capstone global
distribution network to help drive future revenue growth and
further Capstone’s global brand recognition. Under the new DSS
program, Capstone distributors will no longer have to pay for
regularly scheduled training courses for authorized service
providers (ASPs), product applications or product sales. The system
will also cover all required software licenses needed to be an
efficient and successful Capstone distributor.
In addition, the DSS program will include the development and
hosting of new distributor websites, which will be linked to
Capstone’s corporate website to provide a seamless customer
experience. The first Capstone branded distributor website can be
seen at: http://www.rsp-systems.com. While Capstone continues to
rollout English versions of the distributor website to additional
distributors worldwide, the plan is to release a Spanish
distributor website in Capstone’s first fiscal quarter and continue
to release additional languages over the next several years.
“The new DSS program is critical for our future revenue growth
and overall success of the business as it allows us to provide a
uniform customer experience around the world, as well as
dramatically increasing Capstone’s annual spend on customer
acquisition, marketing and branding without increasing our annual
operating expenses,” said Darren Jamison, President and Chief
Executive Officer of Capstone. “The attractiveness of this new
program is that it has been designed to speed up the maturation
timeline of the distribution channel while continuing to grow the
program’s funding each year as our annual revenues increase.
Lastly, it helps identify which of our distribution partners are
truly aligned with the betterment of Capstone’s vision and
innovative technology,” added Mr. Jamison.
About Capstone Turbine Corporation
Capstone Turbine Corporation (www.capstoneturbine.com) (Nasdaq:
CPST) is the world's leading producer of low-emission microturbine
systems and was the first to market commercially viable
microturbine energy products. Capstone has shipped over 9,000
Capstone Microturbine systems to customers worldwide. These
award-winning systems have logged millions of documented runtime
operating hours. Capstone is a member of the U.S.
Environmental Protection Agency's Combined Heat and Power
Partnership, which is committed to improving the efficiency of the
nation's energy infrastructure and reducing emissions of pollutants
and greenhouse gases. A UL-Certified ISO 9001:2015 and ISO
14001:2015 certified company, Capstone is headquartered in
the Los Angeles area with sales and/or service centers in
the United States, Latin America, Europe, Middle East and
Asia.
Forward-Looking Statements
This press release contains "forward-looking statements," as
that term is used in the federal securities laws. Forward-looking
statements may be identified by words such as "expects,"
"objective," "intend," "targeted," "plan" and similar phrases.
These forward-looking statements are subject to numerous
assumptions, risks and uncertainties described in Capstone's
filings with the Securities and Exchange Commission that may cause
Capstone's actual results to be materially different from any
future results expressed or implied in such statements. Capstone
cautions readers not to place undue reliance on these
forward-looking statements, which speak only as of the date of this
release. Capstone undertakes no obligation, and specifically
disclaims any obligation, to release any revisions to any
forward-looking statements to reflect events or circumstances after
the date of this release or to reflect the occurrence of
unanticipated events.
"Capstone" and "Capstone Microturbine" are registered trademarks
of Capstone Turbine Corporation. All other trademarks
mentioned are the property of their respective owners.
CONTACT:
Capstone Turbine CorporationInvestor and investment media
inquiries:818-407-3628ir@capstoneturbine.com
Integra Investor RelationsShawn M.
Severson415-226-7747cpst@integra-ir.com
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