Baidu’s Facemoji Keyboard Brings Sanrio Anime Characters to Life via Augmented Reality
April 24 2019 - 9:00AM
Business Wire
Sanrio, the global lifestyle brand best known for pop culture
icon Hello Kitty, and Baidu, Inc. (Nasdaq: BIDU), the leading
Chinese-language internet search provider, have partnered to bring
the immensely popular Aggretsuko™ and Gudetama™ characters to
millions of users via augmented reality on Baidu’s Facemoji
Keyboard app. This marks the first partnership between Sanrio and
Baidu, and signifies a joint effort to bring Sanrio’s beloved
characters to fans in the United States in a fun, engaging way.
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Sanrio anime characters Aggretsuko and
Gudetama join library of AR Emoji on Baidu’s Facemoji Keyboard app.
(Photo: Business Wire)
“The entire world has treasured memories of Sanrio’s characters,
so we wanted to bring these memories to life for our U.S. users in
a new and modern way,” said Mr. Jiang Feng, director of Baidu’s
global business unit. “With Baidu’s AR technology, users can record
videos, take selfies and connect with one another, while taking the
form of everyone’s favorite red panda and lazy egg.”
Facemoji Keyboard has established a reputation for providing
exceptional user experiences, vast customization offerings and a
selection of features leveraging Baidu’s robust AI technology. The
new additions from Sanrio join an existing family of AR Emoji, as
well as a growing library of stickers, GIFs and custom keyboard
designs. Now, millions of users of Baidu’s Facemoji Keyboard app
can enjoy AR Emoji that capture the spirit of Sanrio’s characters
by leveraging AI technologies.
- Aggretsuko – This cute red panda
is an office associate working at a highly respected trading
company, and star of Netflix’s animated series Aggretsuko, who is
frustrated by unsympathetic bosses on a daily basis. When a user
opens their mouth wide, they can transform from agreeable,
mild-mannered Retsuko into her fierce, thrash-metal karaoke singing
alter ego, Aggretsuko. This AR Emoji is perfect for showing friends
just how frustrating that to-do list really is.
- Gudetama – Some say this egg is
lazy, others argue it is simply practicing self-care; even more
identify with its struggle to tackle the day ahead. Whatever the
draw, Gudetama’s adorable apathy is contagious, and users can
finally express themselves with this uncannily accurate AR
character.
Facemoji Keyboard users can access the Aggretsuko AR Emoji free
for the first three months, then for $3.99 per download. The
Gudetama AR Emoji will also be available for purchase at $3.99.
The latest version of Facemoji Keyboard for Android is available
via the Google Play Store. Follow Facemoji Keyboard on Instagram at
www.instagram.com/FacemojiKeyboard, or on Facebook at
www.facebook.com/FacemojiKeyboard.
About Facemoji Keyboard
Facemoji Keyboard is an emoji-centric keyboard app featuring
Baidu’s speech recognition technology. It includes an emoji
prediction feature, a wide variety of stickers and customizable
keyboards, and the ability to turn people’s faces into animated
emoji GIFs. Facemoji Keyboard’s goal is to help people around the
world express themselves in new ways with fun, creative emoji.
About Baidu
Baidu, Inc. is the leading Chinese language internet search
provider. Baidu aims to make a complex world simpler through
technology. Baidu’s ADSs trade on the NASDAQ Global Select Market
under the symbol “BIDU.” Currently, 10 ADSs represent one Class A
ordinary share.
About Sanrio®
Sanrio is the global lifestyle brand best known for pop icon
Hello Kitty®, and home to many other beloved character brands
including Chococat™, My Melody™, Badtz-Maru™, Keroppi™, Gudetama™
and Aggretsuko™. Sanrio was founded on the ‘small gift, big smile®’
philosophy – that a small gift can bring happiness and friendship
to people of all ages. Since 1960, this philosophy has served as
the inspiration to offer quality products, services and activities
that inspire unique consumer experiences across the world. Today,
Sanrio’s legendary breadth of products is available in over 130
countries and in retail locations, including department, specialty,
national chain retailers and Sanrio boutique stores. To learn more
about Sanrio, please visit www.sanrio.com and follow on Facebook,
Instagram and Twitter.
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