UNION, N.J., May 28, 2020 /PRNewswire/ -- buybuy BABY®, the
leading baby specialty retailer in North
America, is excited to announce the launch of Design Squad™,
an innovative one-stop shop for nursery design and inspiration, in
partnership with its sister brand, Decorist, the online interior
design company. Both companies are subsidiaries of Bed Bath &
Beyond Inc.
Design Squad is a comprehensive and fully integrated resource
powered by hundreds of professional interior designers, many of
whom are parents themselves. The digital-first experience will
provide new and expecting Millennial and Gen Z parents with a
multi-faceted online solution to shop all their nursery needs,
complemented by in-store support. With dozens of curated nursery
designs, free professional designer Q&A, and a custom room
design service, Design Squad offers a myriad of relevant content
and professional assistance that serves customers with any style or
budget. Combined with buybuy BABY's well-trained and knowledgeable
in-store sales associates in 135 locations and vast selection of
furnishings, customers can also visit a store to touch, feel, and
see materials and furniture firsthand.
"Regardless of where our customer is in their design journey,
and no matter what their budget, our new innovative service helps
make the nursery design experience seamless and fun," said buybuy
BABY Senior Vice President and General Manager Glen Cary. "We know that today's millennial
parents want their children's rooms to reflect their unique style
more than ever. We also know they are starting their design and
shopping process in the digital world and crave robust digital
experiences that complement our in-store experience. To meet these
two key needs, we have created an innovative decorating platform
that pairs technology with designer expertise and connects it to
our stores. Design Squad helps us deliver a comprehensive shopping
experience for our customers however they choose to connect with
us."
Design Squad services include:
- Style Quiz | Don't know your style? With just five easy
questions, Design Squad's fun and quick Baby Style Quiz can help
customers determine the look that is right for them.
- Shop The Room | For those customers wanting a quick and easy
way to shop stylish nursery looks, this pre-designed collection of
over 35 gorgeous nurseries in every style from rustic farmhouse to
boho and everywhere in between, and at every price point, is ready
to shop or add to a customer's registry.
- Ask a Designer | For parents who just need quick design help
such as finding an affordable crib or picking the right paint
color, Design Squad's FREE designer Q&A—which is powered by
professional interior designers—is perfect for bite-sized help and
recommendations.
- Room Design | Those wanting thorough professional design help
can use Design Squad's Room Design service to get a custom room
designed online by a professional interior designer (including a
detailed floor plan and clickable shopping list) for $199.
- Design Squad Blog | For those shopping for the perfect crib,
looking for nursery ideas, or in need of styling inspiration, the
Design Squad blog has the best tips, tricks, and inspiration for
designing a stunning nursery, straight from Decorist's team of
interior design experts.
"Unlike many other retailers and big-box stores—which can be
overwhelming, difficult to navigate, and uninspiring, with limited
style selection—Design Squad has transformed the new parent's
nursery design process into an inspiring, easy and fun experience.
We can also meet the customer at any life stage, from planning a
nursery, to kid's bedrooms, to playrooms as well, so they will be
with us for a long time to come," says Decorist Vice President of
Operations Susie Doyle.
buybuy BABY provides a variety of services and baby registry
perks customers can also take advantage of including Curbside
Pickup, Price Match Promise, Personalized Gifts, Free Registry
Goody Bag (in-store), visit buybuybaby.com for more information. To
view the buybuy BABY offers, please visit
https://www.buybuybaby.com/store/static/savingscenter.
To learn more about Design Squad visit:
www.buybuybaby.com/designsquad.
About buybuy BABY:
buybuy BABY is the largest baby
specialty retailer in North
America that empowers parents with the information and
products they need to confidently prepare for, navigate and
celebrate a joy-filled life with baby. The company sells a wide
assortment of baby essentials and nursery furnishings. The company
is a subsidiary of Bed Bath & Beyond Inc.
About Decorist:
Decorist is an online interior
design company that makes decorating a home easy and affordable.
Executed entirely online, Decorist's roster of over 400
professional interior designers help beautifully design any room in
the home, staying within a client's style and budget. Decorist's
services makes ordering all of the components for a room easy and
fast, at the best possible prices. And for customers not ready to
start a full design project, they can consult Decorist's Design Bar
to have quick design questions answered by Decorist's team of
interior designers, completely free of charge. The company is a
subsidiary of Bed Bath & Beyond Inc.
About Bed Bath & Beyond:
Bed Bath & Beyond
Inc. (NASDAQ: BBBY) and subsidiaries (the "Company") is an
omnichannel retailer that makes it easy for our customers to feel
at home. The Company sells a wide assortment of domestic
merchandise and home furnishings. The Company also provides a
variety of textile products, amenities and other goods to
institutional customers in the hospitality, cruise line, healthcare
and other industries. Additionally, the Company is a partner in a
joint venture which operates retail stores in Mexico under the name Bed Bath &
Beyond.
Bed Bath & Beyond operates websites at bedbathandbeyond.com,
bedbathandbeyond.ca.
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SOURCE buybuy BABY