COLUMBUS, Ohio, Feb. 24, 2020 /PRNewswire/ -- Lane Bryant is
thrilled to announce the Brand has co-designed a second collection
with fashion and lifestyle influencer Rochelle Johnson, the creative force and founder
of Beauticurve. Beauticurve x Lane Bryant will debut in two phases:
five pieces are shoppable in stores and online today, while a
capsule of 11 online exclusive items will be available on
March 9.
"Like many women, my own personal style has evolved so much. I
love to explore all types of styles, prints and silhouettes, and
took this approach when co-designing the collaboration with the
Lane Bryant team," said Johnson. "I personally am a fan of wearing
apparel in multiple ways. It was important for me to incorporate my
own mix and match philosophy into the Beauticurve x Lane Bryant
collection, creating maximum versatility with each piece."
Inspired by her recent vacation to Mexico, the new Beauticurve x Lane Bryant
collection pairs Johnson's feminine and modern personal style
aesthetic with bold colors and fun, fresh prints in a celebration
of warmer weather. A mix of dresses, tops, bottoms and jackets, the
collection was specifically designed to allow the wearer to create
her own possibilities, by either mixing and matching the pieces
together or with existing Lane Bryant apparel in her closet.
"Rochelle is the true embodiment of Lane Bryant's mantra -
#CreateYourLane," said Susan
Rodgers, Chief Marketing Officer of Lane Bryant. "She has
been a wonderful advocate of our brand, from her past work as a
store associate to becoming an undeniable force in the influencer
community. We love that Rochelle has taken Lane Bryant with her
along her journey, culminating in a second Beauticurve x Lane
Bryant collection that is sure to inspire our client to create her
own lane within this collection."
Beauticurve X Lane Bryant will be available in sizes 12-28, and
will retail for ($59.95-99.95). For
more information, please visit LaneBryant.com/beauticurve or follow
the collaboration on social media:
Beauticurve
Facebook: facebook.com/beauticurve
Instagram/Twitter:@iambeauticurve
Lane
Bryant
Facebook: facebook.com/lanebryant
Instagram/Twitter: @lanebryant
Hashtag: #BCXLB
About Lane Bryant®: Lane Bryant is the nation's
leading women's special size apparel brand, providing stylish and
high-quality fashion in sizes 12-28. The Lane Bryant collection
includes a wide selection of fashion-forward apparel as well as
accessories, footwear, hosiery, LIVI activewear and
Cacique® intimate apparel. Lane Bryant fashions are available
nationwide at its 716 Lane Bryant stores, and online.
Visit lanebryant.com and cacique.com for store
locations and the newest fashion arrivals.
Lane Bryant is a wholly-owned subsidiary of ascena retail
group, inc. (Nasdaq: ASNA). Lane Bryant and Cacique support
ascena's larger mission to provide fashion and inspiration for
living confidently every day. Learn how ascena brands are making an
impact on women and girls to lead, strengthen communities, and live
well here.
About ascena retail group, inc.
ascena retail group,
inc. (Nasdaq: ASNA) is a leading national specialty retailer
offering apparel, shoes, and accessories for women under the
Premium Fashion segment (Ann
Taylor, LOFT, and Lou & Grey), Plus
Fashion segment (Lane Bryant, Catherines and
Cacique), and for tween girls under the Kids Fashion
segment (Justice). ascena retail group, inc. through its
retail brands operates ecommerce websites and approximately 2,800
stores throughout the United
States, Canada and
Puerto Rico.
For more information about ascena retail group, inc. visit:
ascenaretail.com, AnnTaylor.com, factory.anntaylor.com, LOFT.com,
outlet.loft.com, louandgrey.com, lanebryant.com,
Catherines.com and shopjustice.com.
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SOURCE Lane Bryant