DULUTH, Minn., Aug. 27, 2014 /PRNewswire/ --
maurices, the clothing store for real girls with real
style, just launched its first activewear line, maurices
inMOTION. The new line is now available on maurices.com and in
600 stores, with a nationwide chain rollout to maurices' 925
stores by January 2015.
maurices introduces a collection that offers versatility
and includes plus sizes. The sporty-meets-stylish collection is
functional, fashion-conscious and comfortable. Pieces are inspired
by the lifestyle of its customers who go from yoga and the gym to
their everyday lives. On-trend prints and a bright color palette
combine to create the perfect fitness-meets-fashion workout
wardrobe, available in sizes 0 to 24.
"maurices is known for delivering on-trend styles at a
great value. We are excited to get into activewear, with a
collection that represents what our customers are looking
for—versatility, comfort and style for all shapes and sizes,"
comments George Goldfarb,
President.
The maurices inMOTION collection, inspired by
customers' real lifestyles, is as perfect for running as for
running around town. Products range in price from $6 to $49 and include four flattering styles of
pants—capri, legging, straight and bootcut—sewn with non-chaffing,
flat seams. Most pants are made with Techtile™, a
maurices proprietary performance fabric designed to wick,
wear, stretch and support you whenever you're in motion. Other
offerings include leggings and pants, detailed sports bras, light
layer-able tops and graphic tanks and inspirational-message tees
and accessories from hair ties and headbands to hats and
scarves.
"What's your idea of fun? Whatever it is, maurices
inMOTION can go there with you," comments Erin Stern, EVP, Chief Merchandising Officer.
Stern continues, "We developed this collection to be versatile,
fashionable and comfortable to help women of all shapes, sizes and
attitudes get a little weekend—a little fun— every day."
WATCH FOR maurices inMOTION in the hands of top fitness
influencers such as Saucy Glossie, Tone It Up, Pink Peonies
and FitSugar soon. maurices has built a strong
digital marketing strategy including collaborating with many of
today's most popular fashion bloggers and influencers to help gain
the brand even more visibility. For the latest fashion trends and
collaborations, follow us on Instagram, Pinterest, Twitter and
Facebook.
ABOUT MAURICES
maurices offers real girls real style that fits their
real lives (sizes 0 to 24 in store and online). maurices is
the fashion store for girls who know who they are and want to
express it in their own unique way. We celebrate real girls by
providing the just-right outfits, ideas and inspiration. As a
company filled with women who share a love of fashion, we design
clothing for an authentic you. We are a subsidiary of Ascena Retail
Group, Inc. (NASDAQ: ASNA), which includes maurices,
Catherines, dressbarn, Justice and Lane
Bryant. www.maurices.com
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