Amplitude Named a Strong Performer in Analyst Report for Customer Analytics Technologies
June 23 2022 - 9:00AM
Business Wire
Amplitude received 5/5 scores in eight
criteria, including product vision, performance, and customer
journey analytics
Amplitude, Inc. (Nasdaq: AMPL), the pioneer in digital
optimization, today announced that it has been named a Strong
Performer in The Forrester Wave™: Customer Analytics Technologies
(CAT), Q2 2022. The report states that Amplitude's superior
strategic vision is superior, led by the company’s emphasis on
closing the data-to-insights-to-action loop with testing and
continuous experience optimization. With Amplitude’s Digital
Optimization System, technical and non-technical teams alike can
harness the power of behavioral insights in order to improve the
customer experience and drive visibility, velocity, and growth.
The best digital products and experiences are built on a deep
understanding of how customers act and what they need. Today, that
has never been more important as companies aim to drive efficient,
measurable growth in an economic downturn. Legacy vanity metrics
like total users, downloads and website visits are no longer enough
to provide insights into the complete customer journey. Companies
now expect out-of-the-box advanced customer analytics and
democratized access to data insights in order to know their
customers better and deliver impactful experiences. As digital
analytics markets converge, Amplitude provides a real-time,
all-in-one analytics solution that equips companies with critical
customer insights. According to the Forrester Wave, "Amplitude was
born a digital product analytics vendor, but in a world where
digital interactions make up the lion’s share of customer
interactions, the vendor has embraced the pivot into customer
analytics."
"In today's turbulent economic climate, business leaders must be
hyper-focused on understanding and serving their customers in order
to drive growth,” said Spenser Skates, CEO and co-founder of
Amplitude. "At Amplitude, we're focused on helping companies build
data-driven digital products and experiences that enable businesses
to better know, grow, and keep their customers. With a proven track
record as the industry's #1 product analytics platform and a
growing suite of marketing analytics and data management tools, we
see Amplitude's ranking as a Strong Performer in Forrester’s CAT
Wave report as validation that technologies are converging around
measuring and delivering customer value."
Forrester defines customer analytics technologies as “the tools,
solutions, and platforms companies use to transform data into
customer-focused actions that win, serve and retain customers¹.”
Amplitude received 5/5 scores on eight criteria, including product
vision, performance, customer journey analytics, next best
experience analysis, user personas, and more. The report highlights
Amplitude’s segmentation and engagement analysis use cases that
require highly dynamic real-time data, as well as its user-friendly
interface. With Amplitude, non-technical teams can easily build
predictive models to forecast the behavior of a target audience by
analyzing past behaviors, ultimately driving smarter decisions at
scale.
Amplitude also ranked #1 in eight categories within the G2
Summer 2022 Report, including as the #1 Product Analytics solution
for the eighth quarter in a row and the #1 Mobile App Analytics
solution for the third quarter in a row. Combined with the
company’s placement on The Forrester Wave™, these industry and
customer analyses highlight the need for actionable insights into
the customer experience.
Access The Forrester Wave™ report here. To learn more about
Amplitude, request a custom demo today.
¹“Now Tech: Customer Analytics Technologies, Q1 2022,”
Forrester
About Amplitude
Amplitude is the pioneer in digital optimization software. More
than 1,700 customers, including Atlassian, Instacart, NBCUniversal,
Shopify, and Under Armour rely on Amplitude to help them innovate
faster and smarter by answering the strategic question: "How do our
digital products drive our business?" The Amplitude Digital
Optimization System makes critical data accessible and actionable
to every team — unifying product, marketing, developers, and
executive teams around a new depth of customer understanding and
common visibility into what drives business outcomes. Amplitude is
the best-in-class product analytics solution, ranked #1 in G2’s
2022 Summer Report. Learn how to optimize your digital products and
business at amplitude.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220623005303/en/
Analyst Relations Kayli Berlin kayli.berlin@amplitude.com
Communications Darah Easton press@amplitude.com
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