RipeLock™ Quality System Available in Key Food Stores
October 19 2017 - 9:56AM
(PMA Fresh Summit Booth #4217) -- AgroFresh Solutions, Inc.
(NASDAQ:AGFS), a global leader in produce freshness solutions,
announced today that its RipeLock™ Quality System will soon be
utilized in Key Food Stores Co-Operative Inc. locations. The
RipeLock technology offers Key Food an innovative fruit quality
management system for bananas that look better, taste better and
stay fresh longer.
“RipeLock is being rolled out to all of our stores in November
for our Belinda premium bananas using the tagline ‘Don’t go naked.
I’m better in the bag’,” explained Wayne Kovacs, Director Produce
for Key Food Stores Co-Operative. “The RipeLock technology will
enable our stores to keep bananas at the desired yellow color
longer, helping to attract customers, drive sales, minimize shrink,
and reduce waste and handling at stores.”
“Bananas are the top planned produce purchase and also the
number one supermarket impulse buy. By enabling stores to extend
the freshness of their bananas, RipeLock not only turns shoppers
into buyers and helps drive revenue for their stores, but also
increases customer satisfaction,” said Kevin Frye, North America
Sales Manager at AgroFresh. “Key Food already prides itself in
supplying high-quality bananas from Ecuador. Using the RipeLock
technology for its Belinda premium bananas will contribute to
making a good product even better.”
The RipeLock system consists of two synergistic parts: RipeLock
Bag, a specially-designed, patented Modified Atmosphere Packaging
(MAP) bag and RipeLock Active, an ethylene-inhibiting application.
This powerful combination provides unmatched control over the
ripening process, delivering extended yellow life and better
quality bananas, inside and out.
About Key Food Stores Co-Operative Inc.Founded
in Brooklyn in 1937, Key Food Stores Co-Operative Inc. includes
over 240 primarily member-owned and corporate grocery stores with
$2.7 billion in annual sales. In addition to Key Food, these stores
operate under various other banners including: Food Universe, The
Food Emporium, SuperFresh, and Food Dynasty in all five boroughs,
Long Island, upstate New York, New Jersey, Connecticut, and
Pennsylvania. Please visit www.keyfood.com for more
information.
About AgroFresh AgroFresh Solutions, Inc.
(NASDAQ:AGFS) is a global industry leader in providing innovative
data-driven specialty solutions aimed at enabling growers and
packers of fresh produce to preserve and enhance the freshness,
quality and value of fresh produce and to maximize the percentage
of produce supplied to the market relative to the amount of produce
grown. Its flagship product is the SmartFresh™ Quality System, a
freshness protection technology proven to maintain firmness,
texture and appearance of fruits during storage and transport.
SmartFresh is currently commercialized in over 40 countries
worldwide. Additionally the company has a number of different
solutions and application technologies that have either been
launched (Harvista™, RipeLock™, LandSpring™) or will be launched in
the future that will extend its footprint to other crops and steps
of the global produce supply chain. For more information, please
visit www.agrofresh.com.
™Trademark of AgroFresh Inc.
Customer Contact:
Kevin
Frye
AgroFresh
704-962-2872
kevinfrye@agrofresh.com
Media Contact:Karen HigginsThink3 Marketing,
LLC 610-831-5723khiggins@think3marketing.com
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