FERRARI EXTENDS ITS PARTNERSHIP WITH ESSILORLUXOTTICA. EYEWEAR LINE LICENCING AND RACING ACTIVITIES SPONSORSHIP BOTH EXPANDED WITH NEW AGREEMENT.
December 15 2022 - 2:57AM
Maranello (Italy), 15 December 2022 – Ferrari
N.V. (NYSE/MTA: RACE) (“Ferrari”) announces that Ferrari S.p.A.,
its wholly-owned Italian subsidiary, has renewed and expanded the
partnership with EssilorLuxottica that began in 2016.
Under the new multi-year agreement, signed by
the two companies today and effective from 1 January 2023,
EssilorLuxottica will continue to design, produce and market
eyewear products featuring the Scuderia Ferrari and Ray-Ban brands.
The licensing activities also extend to the first collection of
monobrand eyewear featuring the Prancing Horse trademark.
EssilorLuxottica sponsorship is also expanding
under the new agreement: the Ray-Ban logo, in addition to remaining
on the Formula 1 single-seaters, will appear for the first time on
the cars and apparel of the official drivers in Competizioni GT,
competing in the World Endurance Championship with the Le Mans
Hypercar and in a Gran Turismo championship with GT3 cars.
“As of today, Ferrari is preparing to achieve
new goals with EssilorLuxottica: from the first exclusively
Ferrari-branded eyewear line, to the challenges awaiting us on the
circuits in the motorsport seasons ahead,” said Benedetto Vigna,
CEO of Ferrari. “Starting from a common history of excellence and
authentically shared values, we want to build further exciting
projects together with the millions of fans and customers who
choose us and believe in this constantly developing
collaboration.”
“There is only one Ferrari, and our story
together has been exciting since the beginning. We saw with our
first collaboration between Ray-Ban and Scuderia Ferrari the
passion racing fans have for the Ferrari brand and the strong
crossover between racing and fashion translated very well into
eyewear. With our expanded partnership, we will bring that
excitement to many more consumers around the world, further
developing Ferrari in the eyewear category,” said Francesco
Milleri, Chairman and CEO of EssilorLuxottica.
- PR_Ferrari_EssilorLuxottica_15.12_ENG
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