Splash Beverage Groups (SBEV) Pulpoloco Sangria Market Growth Enhanced by Eco-Friendly Packaging Technology; Sales of Pulpolo...
June 22 2021 - 8:00AM
Splash Beverage Group, Inc. (NYSE American:
SBEV) (the "Company")
(https://www.SplashBeverageGroup.com), a portfolio company of
leading beverage brands, today announced enhancing its commitment
to developing market share for innovative, socially conscious
brands that are sustainably focused.
Reports published by Nielsen highlight that of the top four
purchasing drivers for consumer-packaged goods, knowing that the
product comes from a company recognized as being environmentally
friendly is an influencing motivator within wholesale and retail
sales channels. The researchers also noted that 66% of global
consumers said they were willing to pay more for a product made
from sustainable goods.
Splash ‘s Pulpoloco Sangria utilizes highly efficient,
eco-friendly CartoCan® packaging to complement its already strong
brand iconography. CartoCan is 30% more eco-friendly than aluminum
or PET, uses 30% less total raw materials to create, and the raw
materials that are used come entirely from renewable sources.
Further, the packaging only uses wood fibers taken from forests
managed in an exemplary fashion, giving CartoCan packages the right
to bear the Forest Stewardship Council (FSC) label. The FSC label
is recognized throughout the world as one of the most prestigious
awards for the processing of wood fibers, which must originate in
forests that have been certified in accordance with the FSC
guidelines.
William Meissner, President & CMO, said, "Adding an
additional element of excellence to the Pulpoloco brand is the
natural step in its evolution. When we acquired the distribution
rights in 2020, we believed that the value of Pulpoloco taste
quality and its CartoCan packaging would combine to deliver a
best-in-class product on multiple levels. "
"Under the Splash platform, Pulpoloco sales are up 71% compared
to last year, demonstrating that our commitment to prioritizing
brands that have a sustainability advantage can add tremendous
value to our portfolio. In addition, we think CartoCan packaging
can allow us to leverage value from numerous products, especially
because it does not require high-energy consumption refrigeration
during distribution and is shelf-stable for 12 months," Meissner
added.
Pulpoloco Sangria complements other brands in the Splash
Beverage portfolio, including Copa Di Vino single-serve
wine, TapouT hydrating sports drink, and its flavored
tequila brand SALT, made from100% pure, blue agave plants from
the mountains of Jalisco.
Follow Splash Beverage Group on
Twitter: www.twitter.com/SplashBev
About Splash Beverage Group,
Inc.:Splash Beverage
Group specializes in manufacturing, distribution,
sales & marketing of various beverages across multiple
channels. SBEV operates in both the non-alcoholic and alcoholic
beverage segments which they believe leverages efficiencies and
dilutes risk. SBEV believes its business model is unique as it ONLY
develops/accelerates brands it perceives to have highly visible
pre-existing brand awareness or pure category innovation.
Forward-Looking Statements
This press release includes “forward-looking statements” within
the meaning of U.S. federal securities laws. Words such as
“expect,” “estimate,” “project,” “budget,” “forecast,”
“anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,”
“believes,” “predicts,” “potential,” “continue” and similar
expressions are intended to identify such forward-looking
statements. These forward-looking statements involve significant
risks and uncertainties that could cause the actual results to
differ materially from the expected results and, consequently, you
should not rely on these forward-looking statements as predictions
of future events. These forward-looking statements and factors that
may cause such differences include, without limitation, the risks
disclosed in the Company’s Annual Report on Form 10-K filed with
the SEC on March 8, 2021, and in the Company’s other filings with
the SEC. Readers are cautioned not to place undue reliance upon any
forward-looking statements, which speak only as of the date made.
Except as required by law, the Company disclaims any obligation to
update or publicly announce any revisions to any of the
forward-looking statements contained in this press release.
Contact Information:
Splashbeveragegroup.com info@splashbeveragegroup.com
954-745-5815
SOURCE: Splash Beverage Group, Inc.
- SBEV - Splash Beverage Group Inc. Product Line
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