PROS Named a Leader in the 2021 IDC MarketScape: Worldwide B2B Price Optimization and Management Applications
September 27 2021 - 9:00AM
Business Wire
Smart Price Optimization and Management
delivered by the PROS Platform fuels omnichannel sales motions and
powers profitable revenue growth under the most demanding market
conditions
PROS® (NYSE: PRO), a provider of SaaS solutions optimizing
shopping and selling experiences, today announced that it has been
named once again a Leader in the IDC MarketScape: Worldwide B2B
Price Optimization and Management Applications 2021 Vendor
Assessment.
The IDC MarketScape “covers price optimization and management
solutions that are purpose built to enable companies to
significantly automate their company strategy to achieve their
revenue/margin/ profit goals with a high degree of success,
governance, and insights. They analyze streams of data that
influence pricing, support static or dynamic pricing, and have UIs
and dashboards that are focused on the target stakeholder so they
can price or sell better.”1
“We are honored to be recognized by the IDC MarketScape once
again as a Leader,” said PROS VP of B2B Platform Strategy, Nadine
Pyter. “PROS is synonymous with pricing excellence, and this
positioning is one more validation point for our proven SaaS, AI
innovation, customer success and ability to execute at scale. These
strengths make the PROS Platform the right fit for any size company
looking to adopt omnichannel, AI-driven pricing strategies designed
to power profitable revenue growth.”
PROS Smart Price Optimization and Management is part of the PROS
Platform, a unified SaaS solution at the heart of driving
transformative selling experiences. It provides companies a way to
deliver fast, personalized and consistent pricing tailored for
every unique buying and selling interaction and coordinated with
all go-to-market channels so they can sell with precision every
time.
The following were cited as PROS Smart Price Optimization and
Management strengths by the IDC MarketScape:
- Built for the future – Customers highly rated PROS as
being built for their future. They cited the PROS staff and
flexibility of the PROS Platform to help them easily manage their
pricing strategy and goals across multiple channels and countries.
Customers had trust in the optimized price as they could see how
the price was created (no black box).
- Ease of use – Customers highly rated how easy PROS was
to understand, use and train their staff. Training is important
since many PROS customers have thousands of users in sales
leveraging their price guidance interface.
- Real-time pricing across multiple channels using external
data – Many PO&M customers are keen to dynamically optimize
prices using external data such as competitive data. Customers were
impressed with PROS features to help them with data prep/cleaning
and intelligent matching with company products so they could
dynamically price with greater accuracy. Since PROS has a
high-performance catalog, customers are using PROS as their master
pricing catalog, especially in situations where they have many ERPs
and digital commerce.2
For a copy of the IDC MarketScape excerpt, please
click here.
About IDC MarketScape
IDC MarketScape vendor analysis model is designed to provide an
overview of the competitive fitness of ICT (information and
communications technology) suppliers in a given market. The
research methodology utilizes a rigorous scoring methodology based
on both qualitative and quantitative criteria that results in a
single graphical illustration of each vendor's position within a
given market. IDC MarketScape provides a clear framework in which
the product and service offerings, capabilities and strategies, and
current and future market success factors of IT and
telecommunications vendors can be meaningfully compared. The
framework also provides technology buyers with a 360-degree
assessment of the strengths and weaknesses of current and
prospective vendors.
About PROS
PROS Holdings, Inc. (NYSE: PRO) is a leading provider of SaaS
solutions that optimize shopping and selling experiences. Built on
the PROS Platform, these intelligent solutions leverage business
AI, intuitive user experiences and process automation to deliver
frictionless, personalized purchasing experiences designed to meet
the real-time demands of today’s B2B and B2C omnichannel shoppers,
regardless of industry. To learn more, visit www.pros.com.
Forward-looking Statements
This press release contains forward-looking statements,
including statements about the functionality and benefits of SaaS
shopping and selling optimization solutions to organizations
generally as well as the functionality and benefits of PROS
software products. The forward-looking statements contained in this
press release are based upon PROS historical experience with
AI-powered solutions and its current expectations of the benefits
of SaaS shopping and selling optimization solutions for
organizations that implement and utilize such software. Factors
that could cause actual results to differ materially from those
described herein include the addressability of an organization’s
SaaS shopping and selling optimization solution needs, the risks
associated with PROS developing and enhancing products with the
functionality necessary to deliver the stated results and the risks
associated with the complex implementation and maintenance of SaaS
shopping and selling optimization solutions such as PROS software
products. Additional information relating to the uncertainty
affecting the PROS business is contained in PROS filings with the
Securities and Exchange Commission. These forward-looking
statements represent PROS expectations as of the date of this press
release. Subsequent events may cause these expectations to change,
and PROS disclaims any obligations to update or alter these
forward-looking statements in the future whether as a result of new
information, future events or otherwise.
1 IDC MarketScape: Worldwide B2B Price Optimization and
Management Applications 2021 Vendor Assessment (IDC #US46742021),
September 2021 2 IDC MarketScape: Worldwide B2B Price Optimization
and Management Applications 2021 Vendor Assessment (IDC
#US46742021), September 2021
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Tricia Nugent-Dawal pros@highwirepr.com 914.774.2708
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