CLEVELAND, Oct. 11, 2018 /PRNewswire/ -- Seeking to be
part of the solution to a growing painting industry challenge,
Sherwin-Williams is launching a multitiered initiative aimed at
easing the shortage of qualified professional painters. The
long-term effort is designed to make it easier to find qualified
painters and to increase the number of people who enter the
painting profession.
"The concern we've been hearing from many of our partners is
real," said Jeff Winter, vice
president of marketing at Sherwin-Williams. "The data shows that
fewer people are choosing to become professional painters, and the
problem is likely to get worse unless we act now. This is just one
way we will continue to work with our professional painting
partners to ensure they can grow their businesses profitably."
The initiative will focus on three major areas: Career
advocacy, education for new painters, and recruitment
resources.
Career Advocacy – Greater demand for professional
painters coupled with an aging labor force has created an urgent
need for new painters. Sherwin-Williams new "Paint Your Path"
program will educate job-seekers on the painting industry and
highlight the benefits of a painting career, including the ability
to create a desired lifestyle, pride in craftsmanship and
opportunities for wage growth.
"Fewer people are aware of the many benefits of choosing
painting as a career," Winter said. "Specifically, many young
people don't realize the flexibility, earning power and sense of
accomplishment that comes with a painting job well done. Our
mission is to be better advocates for this important trade."
More information is available at AmericaNeedsPainters.com.
Painter Training – As part of Paint Your Path,
Sherwin-Williams is developing a wide array of online courses to
help new painters strengthen their professional painting skills.
The online learning portal keeps track of completed courses and
provides resources to reinforce the skills learned.
"We envision these courses as helping to build a strong
foundation so that painters are ready for their first job," Winter
said.
More information, in English and Spanish, is available at
PaintProTraining.com.
Recruitment – Sherwin-Williams will also be providing
employers with materials and instruction along with a human
resources toolkit to help make recruiting efforts more successful
and less stressful.
"By attacking the problem on these three fronts,
Sherwin-Williams hopes to be a part of the solution and help our
partners continue providing excellent painting services to
customers while strengthening their businesses," said Winter.
Ask Sherwin-WilliamsTM
For more than 150
years, Sherwin-Williams has been an industry leader in the
development of technologically advanced paint and coatings. As the
nation's largest specialty retailer of paint and painting supplies,
Sherwin-Williams is dedicated to supporting both do-it-yourselfers
and painting professionals with exceptional and exclusive products,
resources to make confident color selections and expert,
personalized service at its more than 4,200 neighborhood stores
across North America. For more
information, visit sherwin-williams.com. Join Sherwin-Williams on
Facebook, Twitter, Pinterest and Instagram.
Contact:
Sherwin-Williamstrade@clynch.com
Chelsey Knutson
(612) 375-8540
Chelsey.Knutson@clynch.com
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SOURCE Sherwin-Williams