NEW YORK, June 19, 2018 /PRNewswire/ -- Today, Nielsen
(NYSE: NLSN) and FreeWheel, A Comcast Company (Nasdaq: CMCSA),
announced plans to expand measurement to over-the-top and set-top
box video on demand inventory. This effort will enhance the value
of the television ecosystem through additional data-enabled,
targetable premium digital video platforms for programmers, MVPDs,
agencies and advertisers to effectively reach consumers. This
announcement comes six months after Nielsen announced that it was
integrating Comcast's non-personally identifiable TV viewing data
with its comprehensive panel data.
Nielsen will work with FreeWheel to expand measurement to
over-the-top inventory and addressable set-top box video on
demand. These efforts are aimed at unlocking greater understanding
of the total television marketplace, allowing advertisers to take
advantage of additional impressions and expanding overall TV
ecosystem market liquidity via FreeWheel Advertisers, Markets and
Publishers divisions.
"Nielsen is committed to building measurement solutions that
account for the entire television ecosystem, from linear and — in
view of our plans with Comcast and FreeWheel — across over-the top
and set-top box video on demand inventory," said Megan Clarken, Global President of Watch at
Nielsen. "This solution will be critical to further unlock the
power of television, wherever and however a consumer is watching
that content."
"The work Comcast and FreeWheel will be doing with Nielsen to
make television, in all its forms, data-enabled, targetable and
measurable is another step to unify TV as a platform," said
Marcien Jenckes, President,
Advertising, Comcast Cable. "These efforts will add to the robust
picture of viewership trends, further strengthening the currency
used by the entire TV industry."
Nielsen and FreeWheel plan to provide more details about this
broader initiative ahead of the 2019 TV Upfront.
ABOUT COMCAST
Comcast Corporation (Nasdaq: CMCSA) is a
global media and technology company with two primary businesses,
Comcast Cable and NBCUniversal. Comcast Cable is one of the
nation's largest video, high-speed internet, and phone providers to
residential customers under the XFINITY brand, and also provides
these services to businesses. It also provides wireless and
security and automation services to residential customers under the
XFINITY brand. NBCUniversal operates news, entertainment and
sports cable networks, the NBC and Telemundo broadcast networks,
television production operations, television station groups,
Universal Pictures and Universal Parks and Resorts. Visit
www.comcastcorporation.com for more information.
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a
global performance management company that provides a comprehensive
understanding of what consumers watch and buy. Nielsen's Watch
segment provides media and advertising clients with Nielsen Total
Audience measurement services for all devices on which content —
video, audio and text — is consumed. The Buy segment offers
consumer packaged goods manufacturers and retailers the industry's
only global view of retail performance measurement. By integrating
information from its Watch and Buy segments and other data sources,
Nielsen also provides its clients with analytics that help improve
performance. Nielsen, an S&P 500 company, has operations
in over 100 countries, covering more than 90% of the world's
population. For more information, visit www.nielsen.com.
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SOURCE Nielsen