Movado Group, Inc. Establishes Digital Center of Excellence
March 07 2018 - 8:30AM
Business Wire
Announces Key Digital Leadership Hires to
Further Drive Global Strategy and Long Term Vision of its
Brands
Movado Group, Inc. (NYSE:MOV) today announced two key leadership
appointments to further drive the Company’s digital growth,
consumer connections, global strategy and long-term vision of the
company. Both hires are effective immediately.
Behzad Soltani joins the Company as Chief Digital Officer from
Boxed and Keurig. Mr. Soltani will be responsible for developing
Movado Group’s Digital Center of Excellence by elevating the
digital experience globally across all digital platforms, through
innovative technologies and consumer-facing initiatives. Mr.
Soltani will report to Efraim Grinberg, Chairman and Chief
Executive Officer.
Michelle Barna-Stern joins the Company as Vice President of
Social Media from 360i. Ms. Barna-Stern will be responsible for
growing Movado Group’s digital footprint and increasing the
Company’s authentic communication with consumers around the world
through an increased presence in strategic social media and digital
marketing platforms. Ms. Barna-Stern will report to Chief Marketing
Officer, Mary Leach.
Mr. Grinberg commented, “Connecting with our consumers digitally
is one of our top priorities as we invest in building our Digital
Center of Excellence and execution of digital initiatives that
support our global brands. We are committed to adding the senior
talent needed to elevate our digital capabilities and social
connections and are thrilled to welcome Behzad and Michelle, both
proven and innovative leaders.”
Mr. Soltani is an innovative ecommerce and retail executive with
extensive experience in driving business growth through digital and
consumer-focused initiatives. He most recently served as Vice
President and General Manager of B2B at Boxed, where he was
responsible for setting strategic vision and operational execution
of all critical business functions. Mr. Soltani also served as Vice
President and General Manager at Keurig, where he was responsible
for transforming the Company’s ecommerce business and credited with
improving overall customer experience online. Prior to Keurig, Mr.
Soltani held senior roles at leading companies such as Staples and
FedEx Office.
Ms. Barna-Stern is a proven leader with more than 13 years of
experience in driving innovation, business development and agency
growth within the digital media and communications industry. Ms.
Barna-Stern most recently served as Vice President of Social
Marketing at 360i, where she oversaw the social media department
responsible for social strategy, social media crisis communication,
content creation, community management and quality and efficiency
across leading clients such as Oreo, Nestle, Pernod Ricard and
Subway to drive business and marketing objectives. Prior to 360i,
Ms. Barna-Stern held various social media and content management
positions of increasing responsibility at agencies such as Blue
State Digital, Deep Focus, and Venda.
About Movado Group, Inc.
Movado Group, Inc. designs, sources, and distributes MOVADO®,
OLIVIA BURTON®, EBEL®, CONCORD®, COACH®, TOMMY HILFIGER®, HUGO
BOSS®, JUICY COUTURE®, LACOSTE®, SCUDERIA FERRARI®, REBECCA
MINKOFF® and URI MINKOFF® watches worldwide, and operates Movado
company stores in the United States.
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Investors:ICR, Inc.Rachel Schacter/Allison Malkin,
203-682-8200orMedia:Alecia Pulman,
203-682-8200Alecia.pulman@icrinc.comorBrittany Rae Fraser,
203-682-8200Brittanyrae.fraser@icrinc.com
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