MUMBAI, February 19, 2015 /PRNewswire/ --
MRSS INDIA, a subsidiary
of MMRSS Majestic Market Research Support Services
Limited (one of Asia's largest
independent full service market research firms), is acquiring a
majority stake in EMTEE Research and Consultants Private Limited, a
market research agency which deals in a slew of digital market
research offerings aimed at the modern trade audit sector.
(Photo:
http://photos.prnewswire.com/prnh/20150219/731369 )
"I am excited about this acquisition. It fast-forwards our
journey towards creating a portfolio for the future with a
significant digital presence in the modern trade space," said Raj
Sharma, Co Founder, MMRSS.
Sarang Panchal, CEO, MRSS
INDIA added, "This strategic
acquisition is a significant building block for value creation in
market research industry by using digital platforms to get faster
and accurate information and is synergistic with our other services
to the marketing fraternity".
"Alliances like this allow EMTEE Research to expand its reach
pan India, providing select
business partners with enhanced capabilities to service their
clients," says Mukund Tripathi, Founder & CEO, EMTEE
Research. "We're excited to start working with MRSS INDIA by providing greater access to our
products in India."
Mukund Tripathi is a
seasoned leader in Market Research with experience in trade and
consumer Insight, Analytics, New Research Product Development,
large scale project work, Strategic Client Partnership and latest
technology solutions. He has multi-country work experience spanning
twenty (20) years with specialization in
CPG/FMCG/beverage/telecom sectors. Prior to establishing Emtee
research, Mukund was the Head of Retail Measurement
Services Nielsen, Malaysia
and Director Client Solutions, Neilsen.
Financial details of the transaction were not
disclosed.
About Majestic MRSS
Established in 1992, Majestic Market Research Support Services
Limited (MMRSS) is one of the largest independent full service
market research firms in Asia.
With presence in 18 countries of Middle
East, South Asia, APAC and
Australia, Majestic MRSS
specializes in multi-country research. Since its inception, MMRSS
has helped a multitude of international and domestic companies,
both small and large, in customized qualitative and quantitative
research, data collection (on-line surveys, CATI and PAPI) and data
analysis in FMCG/CPG, automotive, BFSI, Information Technology
& communications, travel & hospitality, pharmaceutical
& healthcare, retailing and media & communication
sectors. To learn more, http://www.majesticmrss.com
About MRSS India
In order to cater to the Rs 1000
crore Indian market research industry, Majestic MRSS, with a
presence in over 18 countries, has formed a separate Indian Arm
"MRSS India". With this power move MRSS India will be able to bring
both vast experience and new technology to our Indian clients. To
learn more, http://www.mrssindia.com/
For further enquiries please contact:
Mr. Raj Sharma - President & Co-founder (Global)
Mail ID: raj.sharma@majesticmrss.com
Mr. Sandeep Bhatia - Executive Director
Mail ID: sandeep.bhatia@majesticmrss.com
Mr. Sarang Panchal - CEO, MRSS INDIA
Mail ID: sarang.panchal@mrssindia.com
SOURCE Majestic MRSS