NEW YORK, July 16, 2018 /PRNewswire-iReach/ -- Social media
marketing agency, fishbat, gives 4 reasons why security seals
companies should include subtitles in their video content.
Video can be one of the most interesting and engaging form of
content for security seals companies. Videos can get up to 25% more
engagement than text posts. But with so much competition flooding
the Internet, it can be hard to get your videos to stand out from
the crowd. Adding subtitles to your videos is critical to success.
Here's why:
Many users can't hear your audio. Over 466 million people
in the world having significant or total hearing loss. That's a
very large audience that you would be isolating by not having
subtitles on your videos. Not only does that allow you to widen
your audience, it prevents you from unintentionally isolating a
large group of people who may otherwise be interested in your
product.
Even those without hearing loss may not be able to hear your
videos. For example, about 85% of Facebook videos are viewed
without sound. Many people check emails and social media in public
places or where watching videos with sound is not appropriate.
Subtitles can improve SEO. Many platforms, like YouTube,
index subtitles and captions. That means that videos with text
subtitles rank better for SEO. Subtitles also increase the length
that people spend on your video, which also improves ranking. For
example, someone that cannot turn on audio would abandon a video
that does not have subtitles, but might watch one through to the
end if it does.
Subtitles break language barriers. If you are marketing
your product to other countries, or countries that speak multiple
languages, subtitles can be a great way to break through accent or
language barriers. Spoken language is harder for individuals to
understand or translate than written, so having subtitles would
solve that issue.
Subtitles are better suited for social media. Videos with
subtitles tend to have a higher reach on social media than those
that don't. The same goes for on-screen text that accompanies the
video. Since many videos autoplay without sound, having that text
to support your video can make sure that no content is lost just
because there is no sound.
About fishbat: fishbat is a full-service digital
marketing firm and social media agency dedicated to connecting all
types of businesses, like American Casting & Manufacturing
security tags company, with their target audiences in the most
effective and efficient way. Through innovative strategies in
social media management, search engine optimization (SEO),
branding, web design, reputation management and public relations,
fishbat promotes a consistent and professional online voice for all
of its clients.
Media Contact: Scott
Darrohn, fishbat, 855-347-4228, press@fishbat.com
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SOURCE fishbat