SAN FRANCISCO and HONG KONG, Sept. 19,
2018 /PRNewswire/ -- Salesforce (NYSE: CRM), the global
leader in CRM, today announced that Cathay Pacific—a Hong Kong-based international airline that
offers passenger and cargo services to more than 200 destinations
in Asia, North America, Australia, Europe and Africa—is using Salesforce to
accelerate digital transformation, generate new revenue streams and
improve customer experiences with personalized engagements. An
existing Salesforce Sales Cloud and Service Cloud customer since
2014, Cathay Pacific is deploying Salesforce Marketing Cloud to
unify sales, service and marketing, and deliver connected,
personalized customer experiences across any channel, including
email, social, digital advertising and more.
With the addition of Marketing Cloud, Cathay Pacific will focus
on three key areas: acquiring new customers, personalizing all
touch-points along the traveler's journey and getting a complete
360-degree view of the members of its Marco
Polo loyalty program. Cathay Pacific's digital
transformation is led by a vision that recognizes and caters to the
evolving needs of its customers in order to increase its
competitiveness in the airline industry.
"Expanding our relationship with Salesforce was a very easy
decision to make. By adding Marketing Cloud, we enrich the
understanding of our customers through enhanced engagement across
channels and devices," said Paul
Loo, Chief Customer and Commercial Officer at Cathay
Pacific. "The airline and travel industry is being disrupted, and
we need to be ready for the customer of the future—the digital
natives and those with a digitally-savvy mindset and accompanying
expectations."
"Customers today expect seamless and hyper-personalized
experiences and their expectations are higher than ever. To stay
competitive, airlines need to be able to leverage technology to
meet and exceed these expectations," said Mark Innes, General Manager and Executive Vice
President, APAC at Salesforce. "We are thrilled that Cathay Pacific
is continuing its partnership with Salesforce by adopting Marketing
Cloud, and we look forward to scaling to even greater heights in
the future."
About Cathay Pacific
Cathay Pacific is an
international airline registered and based in Hong Kong offering scheduled passenger and
cargo services to over 200 destinations around the world with a
fleet of approximately 170 aircraft. Cathay Pacific's wholly-owned
subsidiary, Cathay Dragon, is focused on providing services to
destinations across Asia,
including more than 20 cities in mainland China. Cathay Pacific is a member of the Swire
Group and is a founder member of the oneworld global
alliance. Cathay Dragon is an affiliate member. Visit:
www.cathaypacific.com.
About Salesforce
Salesforce, the global CRM leader,
empowers companies to connect with their customers in a whole new
way. For more information about Salesforce (NYSE: CRM), visit:
www.salesforce.com.
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SOURCE Salesforce