Albert Technologies Ltd Pilot Project with Leading Global Ad Agency (5594F)
February 22 2018 - 2:00AM
UK Regulatory
TIDMALB
RNS Number : 5594F
Albert Technologies Ltd
22 February 2018
22 February 2018
Albert Technologies Ltd.
("Albert Technologies" or the "Company")
Pilot Project with Leading Global Advertising Agency
Albert Technologies (AIM: ALB.L) is pleased to announce it has
reached agreement with one of the top 5 global advertising agencies
for a pilot project. The onboarding process is currently under way,
and indicates Albert's steady progress in marketing the power of
its AI platform to drive transformative performance and value in
digital marketing.
During the past few months, Albert has been gaining traction
with large global media agencies interested in deploying its
autonomous digital marketing technology. Coupling Albert's AI
technology with the global reach of such agencies and the enormous
resources they currently deploy to execute their customers'
marketing strategies, provides an exciting market development
opportunity for all parties.
The agency pilot which involves several brands in different
geographies, is expected to be completed during the second half of
2018, and if successful will be followed by long-term commercial
agreement. Upon completion of the pilot project we will be in a
better position to evaluate the financial scope of a potential
agreement.
This pilot is an important step towards delivering our strategy
of expanding our global reach through partnership channels, and
follows the recent appointment of Mao Keo as Global VP, Alliances
& Channel Development.
Or Shani, Chief Executive Officer of Albert Technologies,
commented:
"This pilot demonstrates the change in perceptions in the
marketing industry, whereby large global agencies, channels and
brands acknowledge the potential for Artificial Intelligence to
become a crucial part of their decision-making processes. We
believe that our unique technology is a game-changer for digital
marketing and we are excited that a leading global agency has
called Albert in to show what he can do through an extensive pilot
project."
For further information, please contact:
Albert Technologies Tel: +972 3537
Ltd. 7137
Or Shani, Chief Executive
Officer
Yoram Freund, Chief
Financial Officer
https://albert.ai/
Liberum (NOMAD and Tel: +44 20 3100
Broker) 2000
Neil Patel / Chris
Clarke / Jonathan
Wilkes-Green
Powerscourt Tel: +44 20 7324
0492
John Elliott / Celine +44 7 894 709
MacDougall 826
About Albert Technologies Ltd.
Albert (AIM: ALB.L) is the first-ever fully autonomous
artificial intelligence marketing platform, driving digital
marketing campaigns from start to finish for some of the world's
leading brands. Albert's mission is to liberate businesses from the
complexities of digital marketing-not just by replicating their
existing efforts, but by executing them at a pace and scale not
previously possible. He serves as a highly intelligent and
sophisticated member of brands' marketing teams, wading through
mass amounts of data, converting this data into insights, and
autonomously acting on these insights, across channels, devices and
formats, in real time. This eliminates the manual and
time-consuming tasks that currently limit the effectiveness and
results of modern digital advertising and marketing. Brands such as
Harley Davidson, EVISU, The Big Red Group, and Dole Asia credit
Albert with significantly increased sales, an accelerated path to
revenue, the ability to make more informed investment decisions,
and reduced operational costs.
The Company's core focus is its SaaS Sales Channel, which offers
its artificial intelligence-based software, Albert, to brands using
a SaaS model. Albert Technologies Ltd. listed in 2015 to accelerate
both investment into and commercialisation of Albert.
The Company and Albert have received many awards in their short
existence, including two platinum MarCom awards and silver in the
Best in Biz awards 2016 for best new product of the year. Albert
was also named AI Application of the Year by The Global Annual
Achievement Awards for Artificial Intelligence.
About Albert
Albert replaces the human campaign manager in managing a brand's
online advertising campaigns. A brand provides Albert with access
to its Google, Facebook, Bing, Twitter and other online marketing
channels. When a brand manager wishes to launch a new online
advertising campaign, she simply logs into Albert and deploys that
new campaign, which is usually no more than a 15 minute task.
Albert autonomously creates hundreds of micro campaigns across
all relevant online marketing channels (Google, Facebook, Bing,
Twitter, Instagram, Display, Email, etc), then reviews these
hundreds of micro campaigns every few minutes and optimises each of
them as needed. Albert works in very much the same way that a human
campaign manager would, making correlation and cost/benefit based
decisions.
Where an experienced campaign manager could possibly make circa
100 decisions per day, Albert can make thousands per minute.
Albert's ability to launch hundreds of micro strategies and review
and amend them all every few minutes typically brings about a
significant increase in ROI. In addition, all learnings from the
decisions made remain in house, so the brand has full and instant
transparency and can easily scale up marketing activity through
larger budgets or application to new brands and new geographies
without hiring new expert campaign managers.
This information is provided by RNS
The company news service from the London Stock Exchange
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