Adobe Named a Leader in 2018 Gartner Magic Quadrant for Digital Experience Platforms
January 18 2018 - 3:19PM
Business Wire
Adobe (Nasdaq:ADBE) today announced it has been named by
Gartner, Inc. as a Leader in the 2018 “Magic Quadrant for Digital
Experience Platforms” research report1. This report evaluated 21
vendors, and Adobe was among four vendors in the Leaders quadrant,
based on the ability to execute and completeness of vision. The
evaluation criteria for ability to execute include product or
service, overall viability, sales execution/pricing, market
responsiveness/record, marketing execution, customer experience and
operations. Of all the vendors evaluated, Adobe was furthest to the
right for completeness of vision, where evaluation criteria include
market understanding, marketing strategy, sales strategy, offering
(product) strategy, business model, vertical/industry strategy,
innovation and geographic strategy.
“In virtually every industry, brands have to reimagine each part
of the organization to laser focus on delivering stand-out
experiences or risk failing in no time,” said Suresh Vittal, vice
president, Adobe Experience Cloud. “No other company offers a more
complete and integrated set of digital marketing, ad tech,
analytics and data management solutions that lets brands delight
customers with every interaction. The integration of Adobe
Experience Cloud with Adobe Creative Cloud Enterprise ensures
maximum impact of customer content through big data.”
“Our partnership with Adobe helps us get the right message in
front of the right customer at the right time,” said Michael
Marino, chief experience officer, Caesars Entertainment
Corporation. “We are moving in an exciting direction—a place where
we can display targeted content across websites and screens on
properties to enhance experiences and increase engagement.”
Within Adobe Experience Cloud, tightly integrated solutions
offer a complete set of cutting-edge technologies that enable
brands to deliver data-driven, tailored experiences across all
customer touch points. This includes experience management and
personalization across all screens and devices, experience delivery
through advertising, video as well as other channels and analytics.
The tie-in with Adobe Creative Cloud makes it easy to quickly
activate creative assets across all marketing channels and customer
touch points.
The world’s most popular brands rely on Adobe Experience Cloud
to run their businesses, including Carnival Corporation, Citibank,
Sydney Opera House, Caesars Entertainment Corporation, Home Depot,
Marriott Hotels, NBCUniversal, Nissan Motor Co., T-Mobile and many
others. Adobe Experience Cloud helps clients manage more than 150
trillion data transactions annually, including 41 trillion rich
media requests, over 150 billion emails and $3 billion in ad spend.
Major brands, including two-thirds of Fortune 100 companies,
leverage Adobe Analytics Cloud for customer intelligence.
A complimentary copy of the Gartner, Inc. 2018 “Magic Quadrant
for Digital Experience Platforms” research report is
available here.
1 Source: Gartner, “Magic Quadrant for Digital
Experience Platforms,” Jim Murphy, Gene Phifer, Gavin Tay, Mike
Lowndes, 17 January 2018.
Gartner DisclaimerGartner does not endorse any vendor,
product or service depicted in its research publications, and does
not advise technology users to select only those vendors with the
highest ratings or other designation. Gartner research publications
consist of the opinions of Gartner's research organization and
should not be construed as statements of fact. Gartner disclaims
all warranties, expressed or implied, with respect to this
research, including any warranties of merchantability or fitness
for a particular purpose.
About Adobe Experience CloudAdobe Experience Cloud is a
comprehensive set of cloud services designed to give enterprises
everything needed to deliver exceptional customer experiences.
Comprised of Adobe Marketing Cloud, Adobe Advertising Cloud and
Adobe Analytics Cloud, Experience Cloud is built on the Adobe Cloud
Platform and integrated with Adobe Creative Cloud and Document
Cloud. Leveraging Adobe Sensei’s machine learning and artificial
intelligence capabilities, Adobe Experience Cloud combines
world-class solutions, a complete extensive platform, comprehensive
data and content systems, and a robust partner ecosystem that offer
an unmatched expertise in experience delivery.
About AdobeAdobe is changing the world through digital
experiences. For more information, visit www.adobe.com.
© 2018 Adobe. All rights reserved. Adobe and the Adobe logo are
either registered trademarks or trademarks of Adobe Systems
Incorporated in the United States and/or other countries. All other
trademarks are the property of their respective owners.
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AdobeKevin Fu, 415-832-2266kfu@adobe.comAshley Levine,
415-832-4161aslevine@adobe.com
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