AMD (NASDAQ:AMD) and Adobe today announced a powerful new solution
for demanding 4K and 8K video workflows that enables seamless
editing of popular video formats, accelerating the production
process while giving editors unprecedented control of their
projects using high-resolution, uncompressed footage. Launching at
the 2018 NAB Show next week, the new version of Adobe Premiere Pro
CC includes native support for AMD Radeon Pro SSG graphics, the
groundbreaking solution designed specifically for video production
that combines the extraordinary performance and capabilities of AMD
“Vega” GPU architecture with 2TB of NVMe storage integrated onto
the graphics card. Together, Adobe Premiere Pro CC and Radeon Pro
SSG represent the most compelling solution for high-resolution
video production, supporting 4K and 8K footage in popular native
camera formats, including ARRI AMIRA, Canon XF and RAW, Panasonic
AVC and P2, REDCODE RAW, and Sony XDCAM, XAVC, and RAW. Working
directly with these source formats typically requires extraordinary
computational performance and memory capacity to decode them in
real-time. The Adobe Premiere Pro CC and Radeon Pro SSG workflow
reduces the CPU and memory bottlenecks traditionally encountered,
allowing editors to do their best work with uncompressed visual
fidelity.
“The promise of filming in 4K and 8K has always
been about removing creative constraints, about providing more
creative control with higher-resolution footage. Unfortunately,
those creative ambitions have been sidelined by technology
limitations that have made 4K and 8K editing practically
impossible,” said Ogi Brkic, general manager, professional
graphics, Radeon Technologies Group, AMD. “Today, reality catches
up to ambition as Adobe Premiere Pro CC and Radeon Pro SSG deliver
the high-resolution workflow you’ve always dreamed of, enabling
accelerated editing of a wide range of media, letting creators
bring their visions to life in uncompressed 8K glory.”
“Adobe Premiere Pro CC has always been the
standard bearer for innovation in editing, introducing 4K, 8K and
360-video workflows to enable editors to expand their capabilities
and explore their creativity. Today, through our collaboration with
AMD, we’re taking high-resolution editing to a new level in Adobe
Premiere Pro CC with support for Radeon Pro SSG,” said Sue
Skidmore, head of partner relations for Video at Adobe.
“Collectively, Adobe Premiere Pro CC and Radeon Pro SSG represents
the ideal solution for 4K and 8K workflows, with software and
hardware designed to allow your creativity to shine.”
Most productions today film in high resolution –
4K or 8K – to provide the greatest flexibility in post-production;
however there has been no effective way to edit multiple streams of
that footage at full resolution. Editors have been forced to do
their work with proxy files rather than the original
high-resolution footage, transcoding to lower resolutions that are
more easily managed by most workstations. With the combination of
Adobe Premiere Pro CC and Radeon Pro SSG, proxy files are a thing
of the past. Editors can now work with multiple streams of 4K or 8K
footage at full resolution in an uncompressed format as smoothly as
they could with lower quality proxy files. The solution
dramatically reduces CPU utilization and eliminates the burden on
local memory, allowing edits to footage while preserving the base
cache if anything needs to be reverted or changed, and serves as a
persistent cache that can be moved from workstation to workstation
as needed without having to reload footage.
Radeon Pro SSG
The Radeon Pro SSG represents a fundamental
shift in the science of PC technology, incorporating high-speed,
high-capacity NVMe devices onboard the graphics card. It is the
first graphics card to offer 2TB of storage specifically for
demanding workflows such as high-resolution video, VR, and 360
video stitching. The Radeon Pro SSG harnesses the “Vega” GPU
architecture, delivering up to 12.3 TFLOPS of peak single precision
compute performance for the most demanding workloads. The card also
features 16GB of High-Bandwidth Cache based on the newest,
ultra-fast HBM2 Error Correcting Code (ECC) Memory1, and harnesses
the revolutionary High Bandwidth Cache Controller (HBCC), the
world's most advanced GPU memory architecture.
Availability
Adobe Premiere Pro CC with native support for
Radeon Pro SSG will be available April 3, and the Adobe Premiere
Pro CC + Radeon Pro SSG workflow is expected to be supported on
validated workstation platforms soon. Those attending the 2018 NAB
Show can see the new workflow in action at AMD’s booth, #SL8224,
South Hall in the Las Vegas Convention Center.
Supporting Resources
- Read more about Radeon Pro graphics cards
- Follow @RadeonPro on Twitter
- Learn more about Adobe Premiere Pro CC here
Adobe at NAB 2018
Adobe will showcase powerful new updates to
Adobe Creative Cloud, giving video pros the world’s best tools for
video editing and motion graphics. The latest release brings
amazing new features and faster workflows for color, graphics,
audio, animation, collaboration and VR. Highlights include shot
comparison, automatic color matching, and intelligent audio and
easy rotate view controls for VR content in Adobe Premiere Pro CC;
streamlined graphics workflows with master properties to rapidly
edit layer properties across compositions in After Effects CC;
added efficiency in Audition CC; integration with Adobe Stock for
sourcing video footage and Motion Graphics templates; trigger
improvements in Adobe Character Animator CC; and easily invite
anyone with refined collaboration workflows in Team Projects. Adobe
Creative Cloud offers an unparalleled creative ecosystem of
interconnected apps and services. NAB attendees can see the latest
product demos at the Adobe booth (#SL4610, South Hall in the Las
Vegas Convention Center). For more information, visit
www.adobe.com.
About AMD
For more than 45 years, AMD has driven
innovation in high-performance computing, graphics, and
visualization technologies ― the building blocks for gaming,
immersive platforms, and the datacenter. Hundreds of millions of
consumers, leading Fortune 500 businesses, and cutting-edge
scientific research facilities around the world rely on AMD
technology daily to improve how they live, work, and play. AMD
employees around the world are focused on building great products
that push the boundaries of what is possible. For more information
about how AMD is enabling today and inspiring tomorrow, visit the
AMD
(NASDAQ:AMD) website, blog, Facebook and Twitter pages.
1. ECC support is limited to the HBM2 memory and
ECC protection is not provided for internal GPU structures.
© Copyright 2018 Advanced Micro Devices, Inc.
All rights reserved. AMD, the AMD Arrow logo, Radeon Pro Graphics,
Radeon Pro SSG, and combinations thereof are trademarks of Advanced
Micro Devices, Inc. Adobe and Premiere Pro CC are registered
trademarks of Adobe Systems Inc. Other names are for informational
purposes only and may be trademarks of their respective owners.
Cautionary StatementThis press
release contains forward-looking statements concerning Advanced
Micro Devices, Inc. (AMD) including the expected benefits,
availability and timing of Adobe Premiere Pro CC with AMD Radeon™
Pro SSG graphics on validated workstation platforms, which are made
pursuant to the Safe Harbor provisions of the Private Securities
Litigation Reform Act of 1995. Forward-looking statements are
commonly identified by words such as "would," "intends,"
"believes," "expects," "may," "will," "should," "seeks," "intends,"
"plans," "pro forma," "estimates," "anticipates," or the negative
of these words and phrases, other variations of these words and
phrases or comparable terminology. Investors are cautioned that the
forward-looking statements in this document are based on current
beliefs, assumptions and expectations, speak only as of the date of
this document and involve risks and uncertainties that could cause
actual results to differ materially from current expectations. Such
statements are subject to certain known and unknown risks and
uncertainties, many of which are difficult to predict and generally
beyond AMD's control, that could cause actual results and other
future events to differ materially from those expressed in, or
implied or projected by, the forward-looking information and
statements. Material factors that could cause actual results to
differ materially from current expectations include, without
limitation, the following: Intel Corporation’s dominance of the
microprocessor market and its aggressive business practices may
limit AMD’s ability to compete effectively; AMD has a wafer supply
agreement with GF with obligations to purchase all of its
microprocessor and APU product requirements, and a certain portion
of its GPU product requirements, from GLOBALFOUNDRIES Inc. (GF)
with limited exceptions. If GF is not able to satisfy AMD’s
manufacturing requirements, its business could be adversely
impacted; AMD relies on third parties to manufacture its products,
and if they are unable to do so on a timely basis in sufficient
quantities and using competitive technologies, AMD’s business could
be materially adversely affected; failure to achieve expected
manufacturing yields for AMD’s products could negatively impact its
financial results; the success of AMD’s business is dependent upon
its ability to introduce products on a timely basis with features
and performance levels that provide value to its customers while
supporting and coinciding with significant industry transitions; if
AMD cannot generate sufficient revenue and operating cash flow or
obtain external financing, it may face a cash shortfall and be
unable to make all of its planned investments in research and
development or other strategic investments; the loss of a
significant customer may have a material adverse effect on AMD;
AMD’s receipt of revenue from its semi-custom SoC products is
dependent upon its technology being designed into third-party
products and the success of those products; global economic
uncertainty may adversely impact AMD’s business and operating
results; the markets in which AMD’s products are sold are highly
competitive; AMD may not be able to generate sufficient cash to
service its debt obligations or meet its working capital
requirements; AMD has a large amount of indebtedness which could
adversely affect its financial position and prevent it from
implementing its strategy or fulfilling its contractual
obligations; the agreements governing AMD’s notes and the Secured
Revolving Line of Credit impose restrictions on AMD that may
adversely affect its ability to operate its business; the products
that AMD sells are complex and may be subject to security
vulnerabilities that could result in, among other things, the loss,
corruption or misuse of confidential data by unauthorized third
parties or system performance issues. AMD's efforts to prevent and
address security vulnerabilities can be costly and may be partially
effective or not successful at all; AMD's issuance to West Coast
Hitech L.P. (WCH) of warrants to purchase 75 million shares of its
common stock, if and when exercised, will dilute the ownership
interests of its existing stockholders, and the conversion of the
2.125% Convertible Senior Notes due 2026 may dilute the ownership
interest of its existing stockholders, or may otherwise depress the
price of its common stock; uncertainties involving the ordering and
shipment of AMD’s products could materially adversely affect it;
the demand for AMD’s products depends in part on the market
conditions in the industries into which they are sold. Fluctuations
in demand for AMD’s products or a market decline in any of these
industries could have a material adverse effect on its results of
operations; AMD’s ability to design and introduce new products in a
timely manner is dependent upon third-party intellectual property;
AMD depends on third-party companies for the design, manufacture
and supply of motherboards, software and other computer platform
components to support its business; if AMD loses Microsoft
Corporation’s support for its products or other software vendors do
not design and develop software to run on AMD’s products, its
ability to sell its products could be materially adversely
affected; and AMD’s reliance on third-party distributors and AIB
partners subjects it to certain risks. Investors are urged to
review in detail the risks and uncertainties in AMD's Securities
and Exchange Commission filings, including but not limited to AMD's
Annual Report on Form 10-K for the year ended December 30,
2017.
Contact InformationChristine
Brown AMD Communications +44 (0)
787-233-2858Christine.Brown@amd.com
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