By Richard Rubin 

EDEN PRAIRIE, Minn. -- Rep. Erik Paulsen followed the classic congressional playbook: Score a plum committee spot, rack up bipartisan accomplishments, raise millions in campaign cash and help write a major tax law delivering tangible gains back home.

That may not be enough.

Seeking a sixth term in the Twin Cities' western suburbs, Mr. Paulsen faces a pair of problems. The tax law isn't popular among Americans -- and neither is the president who signed it.

Mr. Paulsen is the most endangered Republican member of the tax-writing Ways and Means Committee. His district, which includes the Mall of America and the headquarters of UnitedHealth Group Inc., hasn't elected a House Democrat in 60 years. But Hillary Clinton won here in 2016, putting Mr. Paulsen on Democrats' target list despite his 14-point victory two years ago. The race now leans Democratic, according to the Cook Political Report.

Democrats need a net gain of 23 seats to regain control of the House. Republicans had hoped passage of a major tax cut last year would insulate them from losses, but it has proved a tough sell on the campaign trail, and some GOP candidates are emphasizing other issues.

Mr. Paulsen isn't running from the tax law. He's a fervent advocate, trumpeting the strong local economy to business owners and workers and arguing that the law's effect on the economy has exceeded expectations. His ads hammer challenger Dean Phillips, suggesting the Democrat's opposition to the law means he objects to the middle-class tax cuts it contained. About 37% of TV spots favoring Mr. Paulsen mention taxes, more than the 30% average for Republicans, according to Kantar Media/CMAG, which tracks political advertising. Fewer GOP ads mention jobs and the economy more broadly, even as a Wall Street Journal/NBC News poll last month showed 69% of voters were satisfied with the state of the economy.

"If you went back five or six years ago, people would be concerned about, 'Is my neighbor going to lose their job?' " Mr. Paulsen, 53 years old, said. "That's no longer a concern."

The law's impact varies by individual, and it can be hard to explain. Even people who benefit may not have their votes swayed by a few hundred or a few thousand dollars.

Mr. Phillips is running, in part, on opposition to the law. The first-time candidate managed his family's distilling company and co-founded gelato maker Talenti before launching a quirky campaign featuring a "Government Repair Truck" and a "Conversation Cottage" headquarters.

The Democrat says he would have voted against the law and instead sought a gradual corporate-tax rate cut and a plan tilted more toward middle-income families. "Many have been clinging to the Republican platform because of fiscal responsibility and consider this bill fiscally irresponsible," Mr. Phillips said in his pitch to the district's centrist Republicans. "Using this national credit card, that's easy politics."

The candidates spent a public-radio debate last week calling each other hypocrites and liars, interrupted by a "Minnesota nice" interlude where each said "goodness gracious" to the other.

Three other Ways and Means members -- Peter Roskam of Illinois, Mike Bishop of Michigan and Carlos Curbelo of Florida -- are in tossup races as they try to sell their biggest achievement.

"People almost universally hate it," said Sean Casten, the Democrat challenging Mr. Roskam in Chicago's western suburbs. "Nobody is buying the argument that this was good for the middle class." Mr. Roskam's campaign points to tax cuts flowing to the district and investments by local manufacturers.

For Mr. Paulsen, the lakefront towns and office parks west of Minneapolis are a place where the tax cut could work politically. The district has the state's highest median household income, at more than $89,000. The thriving region is packed with workers for major corporations helped by the law, and the district's unemployment rate is well below the national average.

For individuals, paycheck withholding decreased in February, but people can't yet compare 2017 and 2018 returns. Unlike the 2001 tax law, Republicans didn't front-load a visible rebate check. National polls show the law hovering around 40% approval.

"It seems to have snuck up on the Republican Party that this was not the winner that they thought," said Vanessa Williamson, a Brookings Institution fellow.

Bill Hull of Plymouth, who works part-time in security, said he cast his absentee ballot against Mr. Paulsen. "It's kind of like immediate gratification," he said. "In the long run, we shouldn't pass a tax cut if we can't pay for it."

At their debate, Messrs. Phillips and Paulsen sparred over who benefits.

Mr. Paulsen said high-income households now pay a greater share of federal taxes.

"While rates got cut for everybody, this was definitely geared to lower- and middle-income folks, by far," Mr. Paulsen said.

Mr. Phillips said about 80% of the tax cuts go to the top 1% of households.

Both data claims are accurate but misleading, which helps explain why voters may also be confused.

Mr. Paulsen is correct that richer filers now pay a greater share of a smaller pie of federal taxes, but high-income households got larger tax cuts in dollars and as a share of income compared with the middle class. Mr. Phillips's numbers are from 2027, after individual tax cuts are slated to expire; Republicans want to extend those.

Christopher Gibbons of Plymouth, a grocery-store manager, said he voted for Mr. Paulsen in some earlier elections but opposes him now. The tax law, he said, is "geared more toward the upper tier."

The corporate-tax cut, meanwhile, was designed for long-run growth. That means the promised virtuous cycle of investment, productivity gains and wage increases doesn't align with the election cycle.

Last week, Mr. Paulsen toured Diversified Plastics Inc. in Brooklyn Park, which makes customized pieces for medical devices and filters. Because of its employee-owned structure, the company didn't get a direct tax cut, said Chief Financial Officer Roger Vang.

The company has seen sales rise with its customers' fortunes and from Mr. Paulsen's work building bipartisan opposition to a tax on medical devices. Employee-owners' shares -- their retirement funds -- jumped as much as 10% because tax cuts made the company more attractive to potential buyers, Mr. Vang said. The company recently raised its starting wage to $15 an hour.

"He's been pushing all of our buttons," Mr. Vang said of Mr. Paulsen.

Write to Richard Rubin at richard.rubin@wsj.com

 

(END) Dow Jones Newswires

October 08, 2018 05:44 ET (09:44 GMT)

Copyright (c) 2018 Dow Jones & Company, Inc.
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