With 92% of People Trusting Recommendations
from Friends and Family, Orlando
Startup Is Putting Word-of-Mouth in Local Businesses'
Hands
ORLANDO,
Fla., May 23, 2024 /PRNewswire/ -- Chekdin, a
pioneering app that unleashes the $6
trillion power of word-of-mouth marketing for local
businesses, launches on iOS and Android. The platform incentivizes
customers to become micro-influencers by instantly rewarding them
for checking in and sharing their favorite merchants across social
media.
According to Nielsen, 92% of people trust recommendations from
friends and family above all other forms of advertising. For
founder and CEO Luis Salgado,
Chekdin represents the culmination of a personal mission years in
the making - to empower small businesses by putting that most
powerful marketing force into their hands and the hands of their
communities.
"Nobody gets into business to market themselves - they want to
do what they love. But marketing is a painful, expensive necessity
that's only gotten more complex," said Salgado. "Chekdin finally
makes it easy and automated for businesses to mobilize their
biggest marketing force - their own customers' trusted voices."
Salgado's commitment to this vision stems from his childhood. He
grew up on Chicago's south side,
where his family fell on hard times and had to move into a friend's
basement, with curtains separating rooms. Salgado vividly remembers
his mother clipping coupons to stretch every dollar.
Years later, after founding his own marketing firm dedicated to
minority-owned small businesses, Salgado was inspired to create
Chekdin. He witnessed his wife instantly galvanizing engagement
just by posting a photo of her meal on Instagram while at a
restaurant.
"I jokingly asked the manager to comp her a glass of wine for
the free promotion, and he immediately agreed," said Salgado. "In
that moment, I realized businesses will happily reward customers
for helping market their brand. But it's not scalable without
making it easy and automated."
With Chekdin, that's exactly what Salgado and his talented team
have built - a streamlined way for businesses to incentivize their
customers to organically promote them in exchange for instant
rewards like discounts and free items. It flips the traditional
advertising model, letting businesses capitalize on the personal
reach and trust of their own patrons.
"Businesses are wasting millions disrupting customers with
outbound advertising noise," said COO Josh
Zepess. "Chekdin flips that archaic model by incentivizing
genuine customer advocacy that actually drives new traffic."
The app is free for users and offers an affordable flat monthly
subscription for merchants, far below the costs of typical external
marketing channels. Chekdin is already making an impact across
various industries where foot traffic is paramount, from
restaurants, cafes, and barber shops to hotels and local
attractions.
The platform has signed on over 80 local Orlando businesses to
date and generated 5,000 app downloads, while also inking
partnerships with influential brands like OpenCampground.
By empowering communities to organically promote and support
their favorite local businesses, Chekdin has cracked the code on
affordable, scalable word-of-mouth marketing. As Salgado puts it,
"We're bringing community back to the front door of every local
business."
To learn more about joining Chekdin as a merchant or user, visit
chekdin.com.
About Chekdin: Chekdin is a digital word-of-mouth
marketing platform that lets customers earn instant rewards for
checking into and promoting their favorite local businesses on
social media. For businesses, it's an affordable way to mobilize
existing patrons as micro-influencers that drive exponential
awareness and new traffic. Founded in 2022, Chekdin is
headquartered in Orlando,
Florida.
Nielsen (2012). "Global Trust in Advertising and Brand
Messages." Nielsen.com,
https://www.nielsen.com/insights/2012/global-trust-in-advertising-and-brand-messages-2/
The team in the Orlando office is hard at work.
Media Contact:
Luis
Salgado, Founder and CEO
877-243-5346
378119@email4pr.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/chekdin-cracks-the-code-on-affordable-scalable-word-of-mouth-marketing-for-smbs-302153276.html
SOURCE Chekdin, Inc.