LONDON, May 23, 2024
/PRNewswire/ -- team.blue, Europe's leading digital enabler for
entrepreneurs and SMBs, is pleased to announce the strategic
acquisition of Loopia Group, a top-tier provider of
digital presence solutions in the Nordics and Central Eastern
Europe (CEE).
Loopia Group, with its strong foothold in Sweden, Finland, Slovakia, Czechia, Hungary, and Serbia, has a workforce of over
320 skilled professionals and serves approximately 650,000
customers through a portfolio of robust local brands including
Loopia, Websupport, Hostingpalvelu, Domainhotelli, and Active24.
Loopia Group has been backed by Nordic private equity group Axcel
since 2018, during which time the company has seen a fourfold
increase in revenue and earnings, all the while ensuring that 97%
of the business' revenue stems from data centres running on
renewable energy.
With this acquisition, team.blue's customer base will grow from
2.5 million to more than 3 million
entrepreneurs across Europe. This not only complements team.blue's
footprint but also enhances its ability to help a larger number of
customers to achieve online success through its wide digital
product offering. team.blue continues to be backed by Hg, a leading
investor in European and transatlantic software and services
businesses.
"After a period of high M&A activity, we've successfully
brought together brands and technology platforms, transforming
Loopia Group into a cohesive company with a strong offering to our
customers. I want to thank the Axcel team for a great run built on
trust, transparency, and bold decision-making. I would also like to
thank my fantastic team at Loopia Group for their efforts over the
years – I'm very proud of you. Now, we look forward to joining
forces with our friends at team.blue and Hg, to help shape this
industry across Europe," says Sara Laurell, CEO of Loopia
Group.
Axcel Partner Christian Bamberger
Bro is proud to pass on the torch to team.blue:
"In partnership with Sara Laurell
and the brilliant team she has formed at Loopia Group, we've
managed to build a leader with a highly efficient platform for
further growth. During our partnership, Loopia Group has expanded
into three new countries, strengthened its commercial offering,
brought together multiple tech platforms, and all the while
pursuing an ambitious sustainability agenda. We're proud to pass on
a thriving, unified company and a true frontrunner on sustainable
web hosting to team.blue and Hg."
team.blue has made significant investments across a range of B2B
SaaS solutions. These solutions are designed inter alia to enhance
security, ensure GDPR compliance, boost visitor attraction and
conversion rates, improve customer engagement through various
marketing tools, and assist in both online and offline commerce
strategies. team.blue continues to invest in innovative products
also by joining forces with leading SaaS companies in Europe that share the same vision.
Jonas Dhaenens, Founder and
President at team.blue, expresses his excitement: "The
integration of Loopia Group into team.blue opens up a world of
possibilities for the European digital services industry, extending
our reach into some of Europe's
most dynamic sectors and creating a unique offering to more than
three million customers across more than 20 countries, now
backed by a team of 2,700 exceptionally talented individuals."
Claudio Corbetta, CEO, and
Dawn Marriott, Chairperson, at
team.blue, warmly welcome Loopia Group: "We are highly
impressed by Loopia Group's leadership in highly complementary
geographies and their shared customer-first approach in delivering
top-notch online solutions for businesses and entrepreneurs. This
transaction aligns with our ambition to be the preferred one-stop
digital provider for European SMBs. We really look forward to what
team.blue and Loopia Group can achieve together!"
Joris Van Gool,
Nick Jordan and Matthijs Deroo at Hg, say: "We are
proud to support the continued growth of team.blue. This move
strengthens our shared commitment to build an exceptional business,
addressing the need for SMEs to digitise and provide more services
online. The addition of Loopia Group's robust brand portfolio and
extensive customer base offers a fantastic opportunity to enhance
our services and innovation for customers."
About team.blue
team.blue is a leading digital enabler for businesses and
entrepreneurs across Europe
(Belgium, Bulgaria, Czech
Republic, Denmark,
France, Germany, Greece, Ireland, Italy, Netherlands, Portugal, Spain, Sweden, Switzerland, Turkey and United
Kingdom). The company is made up of 40+ successful brands
who serve more than 2.5 million customers. team.blue is a one-stop
partner for web hosting, domains, e-commerce, online compliance,
lead generation and application solutions, supported by more than
2000 experts. team.blue's vision is to make online business simpler
by shaping technology and providing customers with innovative
online products and services.
About Loopia Group
Loopia Group is a leading European web service and hosting
company, dedicated to sustainability and green hosting. Serving
over 650,000 customers across Sweden, Finland, Slovakia, Czechia, Hungary, and Serbia, the group includes market
leading brands like Loopia, Websupport, Active24, Hostingpalvelu,
and Domainhotelli. With 25 years of experience, over 300 employees,
and 2 million domains hosted, Loopia Group generated 742 MSEK in
revenue in 2023, solidifying its position as an industry
champion.
About Axcel
Founded in 1994, Axcel is a Nordic private equity group focusing
on four sectors: Technology, Business Services & Industrials,
Healthcare and Consumer. Our team in Stockholm and Copenhagen brings 30 years of experience in
building companies through a collaborative mindset and a structured
approach to value creation. Axcel has raised seven funds with
committed capital of approx. € 4.1 billion from Nordic and
international investors. We currently own 21 companies
headquartered across the Nordics, and we have made a total of 71
platform investments, 300 add-on acquisitions and 50 exits. For
more information, visit www.axcel.dk.
About Hg
Hg supports the building of sector-leading enterprises that
supply businesses with critical software applications or workflow
services, delivering a more automated workplace for their
customers. This industry is characterised by digitization trends
that are in early stages of adoption and are set to transform the
workplace for professionals over decades to come. Hg's support
combines deep end-market knowledge with world class operational
resources, together providing compelling support to entrepreneurial
leaders looking to scale their business – businesses that are well
invested, enduring and serve their customers well. With a vast
European network and strong presence across North America, Hg's 400 employees and around
$70 billion in funds under management
support a portfolio of around 50 businesses, worth over
$140 billion aggregate enterprise
value, with around 110,000 employees, consistently growing revenues
at more than 20% annually. https://hgcapital.com
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