TOKYO, May 20, 2024
/PRNewswire/ -- ITO EN, Ltd., the Tokyo-based producer of the world's No. 1
unsweetened green tea beverage brand "Oi Ocha" (*), has signed a
global contract with Shohei Ohtani,
the Los Angeles Dodgers player. The company is pleased to announce
his appointment as ITO EN's "Oi Ocha" Global Ambassador and unveil
a new key visual.
The main copy, "Every day, there's a green tea that stands by my
side," features words used on the back of the bottle in the message
advertisement from ITO EN to Ohtani, which went viral on Japanese
social media.
ITO EN will work with Ohtani to spread Japan's tea culture worldwide and contribute
to the earth's future through green tea. Beginning on May 20, the first activity as ITO EN's "Oi Ocha"
Global Ambassador will be the "#OiLAOhtani-san" campaign, which
invites people to visit LA to watch Ohtani's match. (Please note
that this campaign will be conducted in Japan only.)
Images:
https://cdn.kyodonewsprwire.jp/prwfile/release/M108169/202405140733/_prw_PI9fl_63Q1P0M5.jpg
https://cdn.kyodonewsprwire.jp/prwfile/release/M108169/202405140733/_prw_PI8fl_tdeVtFpH.jpg
Special landing site:
https://www.itoen.jp/oiocha/ohtani/en.html
For more information, please visit:
https://kyodonewsprwire.jp/attach/202405140733-O1-Iln510ep.pdf
-"Shohei Ohtani" × "Oi Ocha" New
Key Visuals Released
The new key visual features Shohei
Ohtani, one of the world's top baseball players, and "Oi
Ocha," the world's most consumed green tea. Ohtani stands in a tea
field holding a bottle of "Oi Ocha" with the main copy, "My green
tea, My soul." The new key visual will be used in stores, social
media, special landing pages, and various advertisements.
- Shohei Ohtani's Statement on
Becoming ITO EN's "Oi Ocha" Global Ambassador Released (newspaper
ads released simultaneously)
The newspaper advertisement commemorating the appointment of
Shohei Ohtani as ITO EN's "Oi Ocha"
Global Ambassador includes his statement, which follows below:
"My green tea, My soul.
So much is happening these days.
It makes sense to take a break for green tea
to soothe both mind and body.
I want to share this experience with everyone around the
world.
The next step, the goal for Oi Ocha.
ITO EN's 'Oi Ocha' Global Ambassador Shohei Ohtani"
The ads will appear in Japanese newspapers, including the
Nikkei, Asahi, Sankei, Mainichi, and Yomiuri, and worldwide,
including the Financial Times, LA Times, and Honolulu
Star-Advertiser. ITO EN will also publish the ad in all five major
newspapers in South Korea, where
Ohtani is particularly popular, including the Chosun Ilbo and
the Dong-A Ilbo. Stay tuned for this grand-scale advertising
campaign.
- Shohei Ohtani's Inaugural
Comment:
"My name is Shohei Ohtani, and I
am honored to be appointed as ITO EN's 'Oi Ocha' Global
Ambassador.
When the global partnership with 'Oi Ocha' was announced on
April 30, I myself saw the newspaper
ad in the LA Times and got a sense of the scale of this
partnership. I was also surprised at the response I received from
social media and people around me.
The first phase of my activities as ITO EN's 'Oi Ocha' Global
Ambassador is a campaign to invite everyone to a drawing to watch a
game in LA. I would be thrilled if you could watch the game at the
stadium in LA while drinking 'Oi Ocha.'
In the future, as ITO EN's 'Oi Ocha' Global Ambassador, I am
preparing new initiatives such as a project to spread Japan's tea culture to the world and further
contribute to the future of the earth with green tea together with
everyone around the world. I hope you are all looking forward to
it.
ITO EN's 'Oi Ocha' Global Ambassador Shohei Ohtani"
(*) Guinness World Records (TM) Certified
Intage SRI+ Unsweetened Tea Beverage Market Data
January-December 2023 "Oi Ocha" Brand
Sales Value
Record name: "Largest unsweetened green tea beverage brand (latest
annual sales)"
Official English record name: Largest unsweetened green tea RTD
brand - retail, current
Recorded brand: Oi Ocha brand (excluding Oi Ocha Hojicha
products)
Year covered: January-December
2023
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content:https://www.prnewswire.com/news-releases/shohei-ohtani-appointed-as-ito-ens-oi-ocha-global-ambassador-to-promote-japans-tea-culture-worldwide-ohtani-everyday-theres-a-green-tea-that-stands-by-my-side-302149775.html
SOURCE ITO EN, Ltd.