ISLAMABAD, Pakistan ,
April 30,
2024 /PRNewswire/ -- In today's digitally connected
world, consumers tend to expect every business to be fully
searchable for product information, location, operating hours with
an easily accessible website online. According to recent
GoDaddy global research, 90% of small businesses surveyed said they
felt that digitalization of their business was either very
important or quite important to them.
With so much opportunity to share with your business with people
in your local area and around the world, it is likely many
businesses are considering how to build a stronger online presence
this year.
GoDaddy shares six tips to help build a website to help a
business be visible online and serve as a professional hub for your
digital presence.
- Consider the purpose of your website. When you know your
business so well, it can be easy to get caught up in the design and
functionality of what you know instead of what you would like
consumers to know about your business. Take time to decide what is
the purpose of your website and how do you want viewers to engage
with it. It is a good idea to be very clear on the front page
of your website on what your business offers. For example, a
restaurant owner might want to show their location and menu images,
while retailers might focus on showcasing their products for sale,
and businesses selling experiences might consider videos and
content as the best way to generate excitement before prompting a
booking or inquiry.
- Tell your story creatively. As a business owner,
consider what might set you apart from everyone else in a similar
business. Perhaps, it is the story behind why you do what you do.
Videos, images, and blog content could be a great way for prospect
customers to get to know your brand personality behind your
business, as well as your story behind your business. This can lead
to deeper connections with your target audiences which could
positively impact the growth of your business and help to set you
apart from the competition.
- Be clear about your call-to-action. One way you could
generate leads from a website is by having a clear call-to-action.
The type of call-to-action you use could vary depending on the
product or service your business offers. What would you like
prospective and current customers to do on your website? Buy a
product, learn more about your business by reading your blog, know
where to find you on a map, see what your business does and how it
might help the viewer solve a problem. It is important that your
call-to-action be prominent on your website and encourages your
customers to take a next step.
- Start simply with lots of room for growth. It's easy to
get excited thinking about all the different website features and
functions you could incorporate, but it's important to pay close
attention to what you really need to get started. A simple website
is both easy and cost-effective to build, it can be easier for
customers to navigate and come away with the information they were
looking for. Starting simply can also allow you to find time
to focus on updating with fresh quality content, fast loading
speeds, and mobile optimization.
- Focus on your target audience. Have a clear idea about
who your target audience is and focus on delivering an exceptional
online experience for them. There are many things about your target
audience that could influence the design, function, and content on
your website. Some key questions could include: How old are they?
What activities do they like to do? How do they communicate? How do
they consume content? The answers to all these questions can help
you create a website that resonates with your target audience and
can effectively communicate how your products or services solve
their problems or fit with their lifestyle.
- Choose the right website tools and hosting
provider: Once you have determined the strategy for your
website, the next step is to build it. The good news is that today
there are tech tools that help to make it quick and easy to build
and maintain a website without having a technical degree. GoDaddy
Website Builder for example, offers templates, images,
features text and other information to help you easily build a
professional website for your business. You may choose to
have your website hosted by the same provider where you have
registered your domain, for a more integrated experience.
Creating a home for your business on the internet can be a way
to help you grow your business and stay engaged with your customers
for many years to come. And now might be the best time to get
started.
For more information on how GoDaddy can help your small business
get started online: https://www.godaddy.com/en-ph
About GoDaddy
GoDaddy helps millions of entrepreneurs
globally start, grow, and scale their businesses. People come to
GoDaddy to name their idea, build a professional website, attract
customers, sell their products and services, and accept payments
online. GoDaddy's easy-to-use tools help microbusiness owners
manage everything in one place and its expert guides are available
to provide assistance 24/7. To learn more about the company,
visit www.godaddy.com.
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