Approov, PreEmptive Partner For Comprehensive, Effective Mobile Security – Regardless of App Store – to Protect Mobile Ecosystem As EU DMA Takes Effect
March 28 2024 - 6:00AM
Business Wire
EU Digital Markets Act (DMA) demands that
developers protect side-loaded apps and apps offered via
alternative app stores. April 24, 2024, web seminar features ways
to expand application security.
Approov, a leader in mobile application and API security, and
PreEmptive, a pioneering force in application security, today
joined forces to provide comprehensive mobile application
protection as the EU Digital Markets Act takes effect. The joint
solution addresses the main challenges for mobile app security:
protecting intellectual property and app shielding, as well as
runtime threats to apps and the need for app attestation.
The EU DMA forces Google and Apple to allow side-loaded apps via
alternative app stores which reduces the effectiveness of the
security mechanisms provided by these vendors. For example, the
theft of app intellectual property, creation of illegal copies of
apps, and manipulation of apps at runtime are all harder for Google
and Apple to prevent.
Ted Miracco, CEO of Approov, expressed enthusiasm for the
collaboration, stating, “This partnership with PreEmptive
represents an exciting opportunity for app developers to embrace
the evolving digital marketplace. Together, we are paving the way
for enhanced security solutions that thrive beyond the traditional
confines of Google and Apple's ecosystems, aligning with the EU's
vision for a more open and competitive app landscape as outlined in
the Digital Markets Act.”
PreEmptive and Approov have partnered to effectively protect app
intellectual property and prevent runtime tampering through a
straightforward, cross-platform solution to these challenges that
are compatible with both iOS and Android. This effective and
easy-to-deploy security solution for mobile apps seamlessly
integrates with the CI/CD pipeline and SAST/DAST solutions, and is
not dependent on Apple or Google. It includes:
- Comprehensive shielding of Android and iOS mobile app code from
reverse engineering and intellectual property theft.
- Runtime app attestation to prevent cloned and copied apps.
- Anti-tampering checks to detect client OS manipulation and the
presence of emulators and hostile frameworks at runtime.
- API and communications channel protection by using dynamic
certificate pinning.
- Dynamic API Key and certificate management to prevent API
abuse.
There are fundamental security challenges with mobile apps: they
can be reverse engineered, analyzed, cloned, modified, or copied,
and the environments they run in can be hacked, rooted,
instrumented, and manipulated to interfere with the operation of an
app. Apple and Google provide only basic app protection and
attestation, but these are limited and are dependent on features of
the Apple App Store and on Google Play. Stronger security measures
are needed.
Approov and PreEmptive address these challenges with a joint
solution that works across all platforms and application types —
independent of the app store employed to distribute apps. This
means users can future-proof your application security while
continuously monitoring for and preventing app and API abuse.
Under terms of the partnership:
- Approov can resell Dotfuscator and JSDefender, and the
PreEmptive mobile shielding products: PreEmptive DashO for Android,
and Defender for iOS.
- Approov provides an extended 90-day trial period of Approov
RASP and runtime analytics to PreEmptive customers.
Joshua Lindstrom, VP of Global Sales at PreEmptive, adds, "By
joining forces, PreEmptive Solutions and Approov are pioneering a
best-in-class layered approach to mobile application security.
Together, we're not just protecting apps; we're safeguarding IP,
data, and the integrity of the mobile ecosystem."
April 24 Joint Web Seminar Explains It All
Approov will host a joint web seminar on the impact of the EU
Digital Markets Act with PreEmptive on April 24, 2024, at 11am US
Eastern Time (ET). The one-hour session will delve into mobile app
vulnerabilities and demonstrate how PreEmptive and Approov
effectively protect app intellectual property and prevent runtime
tampering, with a straightforward approach compatible with both iOS
and Android. Attendees will learn:
- How the EU Digital Markets Act exposes the limitations of
Google and Apple mobile security.
- Why the two main challenges for mobile app security are: (1)
The protection of intellectual property and the need for app
shielding; and (2) Runtime threats to apps and the need for app
attestation.
- How to easily and effectively defend against these threats as
the EU DMA takes effect
- How PreEmptive and Approov together provide an effective and
easy-to-deploy security solution for mobile apps that is not
dependent on Apple or Google.
Register for the webinar here:
https://approov.io/info/joint-webinar-comprehensive-and-effective-mobile-security
About Approov
Approov is considered a cornerstone of mobile application
security for leading global organizations whose consumer and B2B
applications are used by millions annually, including eCommerce,
financial services, healthcare and connected car sector
organizations.
Approov provides a comprehensive runtime security solution for
mobile apps and their APIs, unified across iOS and Android. Mobile
apps have become a critical element for every business and
unfortunately can expose organizations to breaches, fraud, denial
of service, and other forms of API abuse. Approov immediately stops
any automated tools or compromised apps from manipulating any part
of the end-to-end mobile platform, turning away unauthorized access
attempts by scripts, bots and fake or tampered apps.
By eliminating false positives and providing runtime application
self-protection (RASP) as well as just-in-time-management of API
keys, secrets and certificates, Approov delivers both exceptional
operational convenience and highly robust security at scale.
Engage with Approov:
Website: https://www.approov.io/ Twitter: @approov_io
About PreEmptive
PreEmptive stands at the forefront of application security,
delivering innovative solutions to protect against reverse
engineering, tampering, and unauthorized access. With a focus on
empowering developers with unmatched security measures, PreEmptive
ensures apps remain resilient in the face of evolving digital
threats.
For more information on PreEmptive, go to
https://www.preemptive.com/.
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Media Contact: Dan Chmielewski Madison Alexander PR, Inc.
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