LENZING, Austria, March 28,
2024 /PRNewswire/ -- As a strong believer in driving
sustainability in the textile value chain, Lenzing continues
to bring positive changes to the industry through ongoing
innovation, enhanced transparency and close collaborations with
like-minded partners. In our first-ever combined annual and
sustainability report for 2023, we renewed our continued commitment
to driving environmental and social responsibility, and presented
our progress towards our long-term group-wide net-zero targets.
To support the evolution of the textile value chain from a
linear to a circular industry model, Lenzing remains focused on the
innovation of alternative materials and fabric solutions, develops
circular innovations and champions transparency through a number of
digitalized offerings.
As consumers increasingly seek ways to contribute positively to
the environment through their purchasing decisions, we have
championed alternative textile material innovations and solutions
alongside long-term value chain partners. For instance, the
introduction of our innovative processing technique that creates
stretch fabrics using TENCEL™ branded lyocell fibers is a
testament to our dedication to offering alternative materials made
of cellulosic ingredients that ensures comfort and limitless design
possibilities.
As we continue to drive circular economy across our business, we
have been exploring new partnerships to bring new circular
offerings to the industry. We are proud to partner with leather
alternative expert, Recyc Leather, to introduce Pélinova®, a
next-generation material that fuses TENCEL™ Lyocell fibers and
recycled leather fibers to create a leather material catered for
high-end fashion. An alternative to genuine leather, Pélinova® will
be featured in the launch of a new footwear collection by Danish
advanced contemporary brand GANNI.
To drive systematic change across the industry, Lenzing
E-Branding Service assists our customers in effectively
communicating the benefits of Lenzing fibers within their products
across all marketing channels. Since the platform's launch in 2018,
we have been constantly introducing upgrades to the Lenzing
E-Branding Service, like the availability of a 10-language menu,
Digital Hangtags for LENZING™ ECOVERO™ brand and the Lenzing
E-Branding Masterclass, which also comes in 10 languages.
Lenzing AG has recently launched a new landing page for its
updated TENCEL™ and LENZING™ ECOVERO™ claims, substantiated by
proof points and supported by third-party verifications, which is
accessible to value chain partners and consumers.
To learn more about the latest developments from TENCEL™ and how
the brand contributes to circularity in the textile and fashion
industries, please visit TENCEL.com.
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SOURCE TENCEL