LOS
ANGELES, Oct. 5, 2022 /PRNewswire/ --
JETWAY, an ultra-premium wine seltzer brand that's
trailblazing new standards in the wine seltzer, better-for-you and
ready-to-drink beverage categories, has expanded its accessibility
with the announcement of its direct to consumer (DTC) launch.
Founded in November 2021 by
musician Albert Hammond Jr. -
most widely known as The Strokes' lead guitarist -
JETWAY was born from the ethos of living one's adventure
with flavors inspired by his travels around the globe. The music is
widely available, and now the liquid is too. COO and partner
Ben Parsons, founder of
Infinite Monkey Theorem, The Ordinary Fellow, and a pioneer of the
urban winery trend, brings an extensive 20-year career in the wine
industry to craft JETWAY.
With the holiday season upon us, JETWAY marries wanderlust with
fresh, natural ingredients to be enjoyed wherever your next
adventure may take you, now starting at doorsteps nationwide.
JETWAY is currently available in two flavors - a Sauvignon
Blanc (infused with yuzu, Fijian ginger, elderflower, yerba mate)
and a Rosé of Syrah and Cabernet Sauvignon (infused with white
peach, Fijian ginger, yerba mate, orange peel) – both of which are
sourced from the McNary Vineyard, which overlooks the Columbia
River in Washington state. Both
varieties contain 100% natural ingredients, are vegan friendly, and
gluten-free.
JETWAY's line of naturally uplifting wine seltzers is
available in cans, a beverage category on the rise with an
estimated worth of $20 billion today,
and by kegs at Disneyland California, San Diego Zoo, music festival
pop-ups including Coachella and
Outside Lands, and other locations, marking the first time a wine
seltzer being served in this format.
"JETWAY was designed to take on adventures, to go anywhere, to
make a moment a memory. Since day one, we've wanted JETWAY to reach
as many people as possible and launching our nationwide DTC model
makes that possible," said Albert
Hammond Jr. "JETWAY can finally do what we intended it
to - take off and spread joy - especially when served ice
cold."
"Since launching JETWAY, we have found the majority of our
audience discovers the brand on social media, so introducing a
nationwide DTC option to meet our customers wherever they are is a
natural expansion of both the brand and its digital platform," said
Ben Parsons. "The people have
spoken, and we are thrilled that JETWAY is now available to ship to
homes and parties all over the country."
Ultra-premium wine seltzer lovers nationwide (except AK, HI, MS,
TN and UT) can now order JETWAY by the can to their
doorsteps from drinkjetway.com and receive free shipping on every
order. JETWAY cans are available to order for MSRP
$20 by the case (six 4-packs) of Rosé
Wine Seltzer or White Wine Seltzer, or a mixed case (three 4-packs
of each).
JETWAY's star-studded family of investors includes
Joaquin Phoenix, Rooney Mara, Nick
Hoult, Coran Capshaw,
Robert Schwartzman, Zoey Grossman, Marc
Forster and David
Cross.
Find JETWAY on:
Instagram | Website
For more information, contact:
Sicily Cronin
9172130254
346111@email4pr.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/ultra-premium-wine-seltzer-jetway-takes-off-with-dtc-nationwide-301641706.html
SOURCE JETWAY