BOISE, Idaho, May 6, 2021 /PRNewswire/ -- Ocular
Innovations, a Division of Engage Technologies Group, Inc., today
announced it has launched its comprehensive Ophthalmology video
content library tailored for the Ophthalmology industry that
optimizes the overall patient experience. Ocular Innovations
provides Ophthalmologists worldwide access to this proprietary
high-value short-form video content through Ocular Innovation's
"Human Experience Platform" (HXP), which leverages mobile-centric
technologies as a patient education and protocol compliance
tool.
Video: https://vimeo.com/545749534/a3e99ebcf2
This allows all Ophthalmologists to deliver the most critical
information to our patients consistently at every step
By collaborating with Key Opinion Leaders (KOL) in the field,
Ocular Innovations has identified the pain points for both the
patient and the Ophthalmologist and simplified the process for all
involved by eliminating communication friction and redundancy.
Patients simply opt-in once to receive Ocular Innovations'
proprietary pre-appointment, pre-op, and post-op videos. The videos
are pushed directly to the patients' smartphones without
downloading an app, using email, logging in, or creating an
account. The videos can be watched anywhere, anytime. They close
critical knowledge gaps for the patient by informing them what to
expect in surgical processes, treatment options, and recovery. As a
result, patients are more educated and informed, which often
results in more advanced options, such as enhanced, premium
intraocular lenses.
"Ocular Innovations' expertly crafted Ophthalmology-specific
video content delivered through its easy-to-use mobile intelligence
platform helps us dramatically improve the patient experience.
Finally, we can educate the patient before, during, and after their
first appointment with us in a very compelling way that gives
patients confidence in their expectations and minimizes fear and
concerns around any surgical or non-surgical
procedure," said David W.
Shoemaker, MD, Center for Sight (#1 in the U.S. for advanced
lens surgery), Founder and Director of Cataract & Lens
Replacement Surgery, Sarasota,
Florida.
Ocular Innovations' high quality, Ophthalmologic short-form
video content library includes such critical vision topics as
Cataracts, LASIK™ and Refractive Surgeries, Dry Eye, Astigmatism,
Hyperopia, Myopia, Presbyopia, Glaucoma, Macular Degeneration,
Diabetic Retinopathy, and more. Ocular Innovations is ushering in a
new era of the patient, manufacturer, and consumer engagement. Its
ability to deliver relevant, short-form video content to end-users
without using an app, email, password, or login creates consistent
messaging and patient engagement, empowerment, and confidence while
delivering frictionless improvements in care delivery.
The Ocular Innovations' platform capabilities, including robust
data analytics that provides visibility and value of the patient
experience, extend the clinical brand with scheduled virtual
patient interactions throughout their protocol adherence. This
includes a patient CareCart™ stocked with recommended products
curated and recommended by Ophthalmologists and clinical
experts.
"Ocular Innovations' solution allows us to deliver the most
critical information to our patients consistently before they even
come into their first appointment. This vital education provides
patients with many answers to questions they have pre-appointment
so that they are informed, confident, and reassured about the
experience they are about to undergo," stated Gregory Parkhurst, MD, FACS, Founder and
President of Parkhurst NuVision, San
Antonio, Texas.
Established in 2018 by Michael
Boerner, CEO and Founder of Engage Technologies Group,
Inc., Ocular Innovations combines proprietary mobile
intelligence technology with potent short form "Story Living Video
Content" that engages directly with the patient. Accessed directly
from the patient's cell phone, Ocular Innovations delivers quality
90-second episodic, drip, or event-based content that is
white-labeled for clinic or manufacturer branding. Their "zero
friction" mobile experience streamlines patient knowledge and
education at the precise moment where the height of interest and
time of need converge. This is particularly applicable when
patients prepare for office visits, consultation, and critical
procedures from their Ophthalmologist.
"The launch of this robust Ophthalmology Video Content
Library enables efficiency in the Ophthalmologic patient journey
like never before," stated James
Strafuss, President and General Manager of Ocular
Innovations. "Our breakthrough in mobile intelligence
storytelling enables us to further equip Ophthalmologists with a
solution they have always wanted for their patients — a
just-in-time, friction-free, anxiety-relieving, journey describing,
'yellow brick road' to follow seamlessly. We can finally
help Ophthalmologists and their clinical teams streamline and
measure every step across the patient care continuum without
patient portals, apps, email, or logins. Simple is finally
possible."
Ocular Innovations has closed the loop on previously
friction-filled, disconnected, and inconsistent patient
communications that have plagued the health care delivery spectrum
for years. Ocular Innovations' clients can elevate and simplify the
patient communication experience by driving lead generation, lead
capture, conversion, education, and retention over the life of each
patient and their family.
About Ocular Innovations, Powered by Engage
Ocular Innovations is a Division of Engage Technologies Group,
Inc., a privately held company based in Boise, Idaho and is working with leading
subject matter experts on next-generation mobile video engagement
technologies in Optometric and Ophthalmology
industries. In addition to some of the top medical
practitioners in their respective fields, current Ocular
Innovations' product manufacturer clients include leading brands
across Ocular. Ocular Innovations' cloud-based SaaS solution
enables a significantly simplified workflow focused on improving
and accelerating the end-to-end patient journey and
pathway-to-purchase. Ocular Innovations' clients are able to
elevate and simplify the patient communication experience with
powerful video content delivered at height of interest and time of
need improving practice efficiency and enhancing lead generation,
capture, conversion, education and patient retention over the life
of the recipient.
Related Links
Ophthalmology Video Link:
https://vimeo.com/545749534/a3e99ebcf2
http://www.ocularinnovationsinc.com
http://www.engagetg.com
Media Contact: Steve Inch, SVP,
Chief Marketing Officer (stevei@engagetg.com)
208.850.7058
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SOURCE Ocular Innovations, Inc.