NEW YORK, Feb. 14, 2020 /PRNewswire/ --
The glamping market in Europe
by revenue is expected to grow at a CAGR of over 11% during the
period 2019–2025.
Read the full report:
https://www.reportlinker.com/p05862339/?utm_source=PRN
The following factors are likely to contribute to the growth of
the glamping market in Europe
during the forecast period:
• Direct Digital Print on Rigid Containers
• Weather-independence Drives Demand
• Increasingly Common Passive Holidays
• Advances in Off-Grid Technology
• Development of Plug-and-play Structures
• Diversity in Habitat Styles and Levels of Luxury
Glamping companies are continually striving to enhance comfort
levels that align with the changing consumer requirements in the
market. The inclusion of wellness treatments at campsites and
custom-tailored retreats to an abundance of services will help
boost revenues in the Europe
glamping market. Consumers are trying to detoxify from their
digital frenzy and re-claim their time for personal growth,
harmony, and wellbeing. The collective concept of vacations is
evolving, furthered by intensifying chronic health problems,
attributed in part to the growing disconnect from nature. There is
a lot of media attention around debilitating indoor lifestyles of
modern consumers, which costs them in terms of health. Hence,
wellness tourism is a rapidly growing segment in both developed and
developing countries. Vendors in the market are thus always
striving to enhance comfort levels, a development that has come
from keeping up with changing consumer requirements. From
custom-tailored retreats to an abundance of services, these outdoor
hospitality vendors are offering wellness treatments at campsites.
The Europe glamping market is
re-defining itself, incorporating more luxurious energy that can
create sustained growth for glamorous camping as it offers a
greater number of opportunities to pack up and glamp.
The study considers the present scenario of the glamping market in
Europe and dynamics for the period
2019?2025. It covers a detailed overview of several market growth
enablers, restraints, and trends. The report covers both the demand
and supply aspects of the market. It profiles and examines leading
companies and other prominent companies operating in the
market.
Glamping Market in Europe:
Segmentation
The market research report includes detailed segmentation by
accommodation type, end-user, land ownership, area size, and
geography. Cabins are witnessing an overall growth in glamping.
They have been around for a long time and have been considered a
novelty. However, they are the most common form of tents used for
family camping. They are likely to be more advanced in terms of
amenities since they can handle all types of back-end systems and
components. Therefore, cabineering leans more toward luxury hotels
than camping.
With disposable household incomes rising, family holidays in
Europe are increasing, thereby
increasing the demand for the 4-person tent segment. As sites grew
and structures became more enduring and permanent, the market
witnessed growing appeal in 2019. The market is characterized by
creature comforts and a heavy dose of activities and amenities.
Safari tents, treehouses, yurts, and pods are the most common forms
of accommodation because they tend to be family-friendly and allow
for more designated and open living spaces, elements of fun, and
convenience. However, since recreational vehicles (RVs) offer
mobility, flexibility, and an equally comfortable shelter, their
high demand can hinder the growth of the four-person glamping tents
during the forecast period.
The tourism market is increasingly marked by a trend to discover
places, which are more difficult to access or are relatively
unknown. Hence, rural-based glamorous camping experiences are
expected to gain ground. Fueled by popular culture, travel
bloggers, and Instagram influencers, rural glamping is becoming
organized and formal. Farm stays are witnessing the second wave.
Immersive glamping at cattle ranches, vineyards, and farms are
increasing the popularity of the rural segment.
Baby boomers experience nature reserves, and they are better able
to do so as they have additional resources and time on their hands,
thereby expecting to rely on public lands. Since they are also
glamping enthusiasts, it does not require them to carry gear, the
demand for these accommodations is only going to grow in that age
group.
Increasing digital exposure is limiting outdoor activities among
children. This is pushing the idea of spending more time exploring
nature, thereby driving demand for glamping. This is particularly
high among avid millennial families that have young children that
cannot take part in adventurous activities. Another primary driver
is the growing demand for weekend getaways for stressed-out urban
campers.
The impact of glamping has gone well beyond stays and entered into
the realm of events. While camping has long been at the heart of
the action at events, it has largely been restricted to music
festivals. However, glamping has changed, providing ways to get the
whole squad together at striking spots for a fancy-yet-rural
experience. It is being used for both personal and professional
events. With a promising share of these events being life
milestones, the market is expected to grab the attention of several
consumers and businesses.
Market Segmentation by Accommodation Type
• Cabins
• Tents
• Yurts
• Tipis
• Tree Houses
• Others
• Plastic
• Others
Market Segmentation by Area
• Rural
• Urban
Market Segmentation by Size
• 4-person
• 2-person
• Others
Market Segmentation by Land Ownership
• Public
• Private
Market Segmentation by End-users
• Consumers
• Events
Insights by Geography
The UK was the stand-out growth market in Western Europe from 2011 to 2016, growing at
an average of 7.3% annually, while the rest of the region grew by
0.4% per annum. However, a slowing economy, gathering inflation,
and consumer uncertainty have led to the decline of foreign
clientele and outbound travel. France is characterized by a diverse
landscape, cuisine, and culture. Nearly 9,000 campsites in the
country reflect the diversity offering everything from urbane
holidays to wild forests to shore camps along with a growing number
of luxury pitches. The French clientele accounts for about
two-thirds of the traffic on campgrounds with the rest coming from
foreigners. They tend to flock to the west and north coast of
France, while the south is also
rich in terms of campsites, which translates to high demand for
glamping.
Italy has a host of attractions
spread across its cities of Venice, Rome,
Florence, Naples, or Verona.
Campsites, located in North Italy,
along the Mediterranean and the Adriatic Sea, and Tuscany, are among the most frequented places
and glamping sites, thereby creating opportunities for the market
in Italy. While the summer months
of July and August witness the highest tourist influx, there is a
growing realization that the country is an all-year destination,
particularly among young crowds, playing up glamping opportunities.
Glamping is, however, still in its infancy in the country compared
with countries such as the UK.
Market Segmentation Geography
Europe
• Germany
• France
• UK
• Italy
• Spain
• Nordic Countries
• Belgium
• Others
Key Vendor Analysis
The glamping market in Europe
remains highly fragmented. It has the presence of both private and
public OHP providers. Most vendors are startups that have been in
operation for less than 15 years. Huttopia, Bustec Safari, Canopy
& Stars, Eco Retreats, and Wigwam Holidays the leading vendors
in the Europe glamping market. The
profitability of small companies is linked to their proposition and
geographic specificity, given that guests travel only a certain
distance from their home when it comes camping. Since glamorous
camping is hugely local, there is scope for a healthy competition
between vendors, both large and small. Individuals operating in the
market are being driven by the opportunity of turning their
existing property or using their land into a money-making business.
Optimizing the experience, enhancing discoverability, and refining
what they have to give are all factors that these small vendors are
looking to further their business.
Key Vendors
• Bushtec Safari
• Canopy & Stars
• Eco Retreats
• Huttopia
• Wigwam Holidays
Other Prominent Vendors
• Arena One 99
• Viemore Glamping
• Bighead
• BOND Fabrications
• Chateau Ramšak
• Concierge Camping
• The Forge
• The Glamping Orchard
• Hidden Valley
• International Camping Village Etruria
• Killarney Glamping
• Kudhva
• Lanzarote Retreats
• The Lazy Olive Glamping
• Long Valley Yurts
• Loose Reins
• LuxeTenten
• Olimia Adria Villages
• Teapot Lane Luxury Camp
• Yurtcamp Devon
Key Market Insights
The analysis of the glamping market in Europe provides sizing and growth
opportunities for the forecast period 2020–2025.
• Offers sizing and growth prospects of the Europe glamping market for the forecast period
2020–2025.
• Provides comprehensive insights on the latest industry trends,
forecast, and growth drivers.
• Includes a detailed analysis of growth drivers, challenges, and
investment opportunities.
• Delivers a complete overview of segments and the regional outlook
of the market.
• Offers an exhaustive summary of the vendor landscape, competitive
analysis, and key strategies to gain competitive advantage.
Read the full report:
https://www.reportlinker.com/p05862339/?utm_source=PRN
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