TORONTO, July 23, 2019 /PRNewswire/ - With
plant-based eating gaining a greater share of North American
hearts, minds and mouths, Mother Raw, makers of delicious
dressings, dips, condiments and quesos, is set for full bloom at
retail and online across North
America.
Mother Raw is gaining strong market presence at an ideal time,
supported by new data released in July, 2019 by the Plant Based
Foods Association and The Good Food Institute that showed U.S.
retail sales of plant-based foods have grown 11 per cent in the
past year, bringing total plant-based sales to $4.5 billion.
Organic and plant-powered, the current roster of 19 Mother Raw
varieties are made with nature's best ingredients by real
people in Mother Raw's own facility based in Toronto, Canada.
Mother Raw products are organic, vegan, free of common
allergens, suitable for many dietary lifestyles and contain no
artificial ingredients, preservatives or refined sugar. The vision
of Mother Raw is rooted in the company's belief that what goes on
plants and veggies should be as healthy as plants and veggies.
Mother Raw aims to honor Mother Earth by making delicious,
nutritious and versatile products that do her bounty
justice. Product details:
https://motherraw.com/collections/all
"Our Mother Raw products appeal to ingredient-conscious food
lovers who are seeking out convenient ways to add flavour and
variety to their plant-based meals and snacks, but are avoiding
ingredients like refined sugars and oils, gluten and other
allergens. Fans of Mother Raw are informed label readers and they
expect ingredients that are familiar, good for them and carefully
sourced. Our consumers are increasingly turning to homemade recipes
as they are aware that most store-bought dressings, dips and
condiments are highly processed," shared Kristi Knowles, CEO of Reunion Foods Inc.,
makers of Mother Raw. (Learn more about Kristi Knowles here).
"Mother Raw only uses cold-pressed extra virgin olive oil
because that's what people use at home to make their own dressings.
We then go the extra distance by sourcing superfood ingredients to
create amazing flavor and variety. With the growing market for
healthy plant-based options, choices like Caesar, Japanese and
Maple Fig dressings and marinades, as well as French Onion Dip,
Spicy Vegan Queso, Ketchup, and BBQ sauces sweetened naturally with
dates, make plant-based eating exciting and easy. That's why our
products have already developed a loyal following of fans who
support our motto "Put Good on Good", " she added.
The company is guided by the principle that over-processing is
over-rated, and all Mother Raw products are 'never heated, depleted
or mistreatedTM'. They are always cold-blended and
kept cold from Mother Raw's kitchen to the refrigerated produce
section and responsibly packaged in fully recyclable glass bottles
and lids. Mother Raw's line-up continues to grow as the brand
develops new product offerings.
"At Mother Raw we are blown away by interest from customers and
consumers across North America,
both in our products as well as our mission to encourage everyone,
everywhere to eat more plants," said Knowles.
Since the initial launch in January
2019, Mother Raw set an ambitious store count target and has
already quadrupled its distribution, landing a targeted mix of
niche and large retailers. Several new retailers are poised
to come on board shortly. Online sales growth has more than
quadrupled quarter over quarter, and overall revenue growth in 2019
is expected to be well into triple digits.
To meet the demand for healthy eating on the go, the company
also recently launched single-serve Mother Raw To-Go-Packs of its
popular dressing varieties and further innovation efforts are in
the works to appeal to evolving consumer tastes and demands with
the growing interest in plant-based eating.
Mother Raw Available Across North America
Mother Raw
products are available in select grocery stores and natural food
stores, including Metro, Whole Foods and Save-On Foods in
Canada and HEB and Fresh Thyme in
the US with distribution coming soon in Gelson's and Buehler's.
Mother Raw has already established a strong distribution network
serving all of North America, including KeHE, UNFI, Horizon,
ONFC and a number of produce-specific distributors. All
products can also be ordered online at Motherraw.com, for cold
shipment across Canada and
the United States.
As interest in exploring plant-based eating continues to evolve
and attract more consumers, the Mother Raw brand will be engaging
with people at consumer events and industry trade shows, and
through targeted sampling efforts, public relations and influencer
outreach, and association partnerships. A strong social and
digital marketing push is a lead part of their communication
strategy, coupled with significant product sampling and word of
mouth from the loyal Mother Raw tribe of friends and followers.
About Mother Raw
Launched in 2018 as Mother Raw, the
brand has grown out of an entrepreneurial Canadian brand RawFoodz,
which was originally established in 2011. RawFoodz was
acquired by Reunion Foods Inc. in 2016, with the goal to improve
and increase production and bring the company's products to more
food lovers across North America. Reunion Foods Inc. was
started by members of the former executive team of a successful
North American food producer, Protenergy Natural Foods, who
reunited to invest and build a company in the growing plant-based
foods space.
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SOURCE Mother Raw