PARIS, May 19, 2019 /PRNewswire/ -- Diesel Fragrances
and Neymar Jr., accompanied by Buzzman, give us their definition of
bravery for the launch of a new fragrance, "Spirit of the Brave".
Spread worldwide, the campaign was launched on May 19th in more than 40
countries.
Discover SPIRIT OF THE BRAVE press text
here: https://www.multivu.com/players/uk/8546651-diesel-fragrances-neymar-jr/
Within just 10 years, football player Neymar Jr. has become a
star. Exposed to millions of fans, journalists and opponents, each
of his gestures is photographed, shared and scrutinized, every word
he utters gets analyzed and tweeted.
So what exactly is being brave when you are Neymar Jr, one of
the biggest stars in the world?
By relying on the codes of entertainment, the film intends to
define what sticks most to Neymar Jr.'s skin: his tattoos. He has
more than 70, each illustrating an important event of his life.
Neymar Jr.'s tattoos not only tell his story, they reveal his
personality.
They come to life under the direction of multi-awarded Canadian
director and photographer Mark
Zibert, to illustrate THE definition of bravery: never take
yourself too seriously, never stop playing even in front of your
greatest fears.
A unique and very personal film, in the image of the Spirit of
The Brave fragrance co-created by Neymar Jr., the bottle of which
is inspired by one of his iconic tattoos. Shaped as a fist, it
displays the lion Neymar Jr. wears on his own hand, a symbol of
self-confidence and bravery.
This campaign, supported by a display coverage also photographed
by Mark Zibert, will be deployed in
several countries as of May
19th including France, Italy, the United
Kingdom, Germany, the US
and of course Brazil.
@neymarjr and @dieselfragrances are its first media,
orchestrating reveals and conversation with their fans, as well as
future fans of the fragrance.
Discover the video of the campaign here:
https://youtu.be/_6iRzi5n0p4
Discover SPIRIT OF THE BRAVE press text here:
https://www.multivu.com/players/uk/8546651-diesel-fragrances-neymar-jr/
@dieselfragrances
#spiritofthebrave
#playwithyourfears
Photo:
https://mma.prnewswire.com/media/889138/Diesel_Fragrances.jpg
Photo:
https://mma.prnewswire.com/media/889139/Diesel_Fragrances.jpg