HANNOVER, Germany, Sept. 21, 2018 /PRNewswire/ -- On September 19, 2018, the 67th IAA Commercial
Vehicles Hanover was opened officially. Daimler exhibited its truck
products at Daimler exhibition booth. As Daimler's typical business
representative in China, BFDA
exhibited AUMAN EST-A at the Daimler booth, together with
Mercedes-Benz trucks. This is the third time for BFDA to
exhibit at IAA Commercial Vehicles Hanover since its
founding in 2012.
AUMAN EST-A is developed and manufactured by BFDA and built with
a world renowned power and parts supply system, including Cummins,
ZF, WABCO, etc. Mainly aiming at the long-distance special routes
and high-efficiency logistics markets, AUMAN EST-A is equipped with
an intelligent power system, aided driving, and a fleet
management system, and is verified by 10,000,000km real road test
to further meet customers' appeals for high operating efficiency
and low operating cost. In succession to the market launch in
Shanghai, China, in April 2017, AUMAN EST series has been launched
respectively in Peru, Chile, Russia, Kenya, Thailand and Malaysia, covering the South America, Southeast Asia, and Africa markets.
On September 18, on the eve of the IAA 2018, a global
press conference was held by BFDA at the IAA. Mr. Gong Yueqiong,
the president of Foton Motor Group; Mr. Martin Daum, Daimler AG. Board member and
the Head of Daimler Trucks & Buses Division; and Mr.
Hubertus Troska, Daimler AG. Board
Member as well as the Chairman & CEO of Daimler Greater
China, attended the conference.
7 Years, 540,000 Accumulative Vehicles globally
Since the founding of BFDA in 2012, Foton Motor's manufacturing
standards, local operation experiences, and market advantages have
been effectively integrated and collaborated with Daimler's
technology and management advantages. BFDA is operating under FOTON
"AUMAN" brand, which overwhelmed the joint-venture mode of
introducing foreign mature vehicle models for OEM production in
traditional Sino-foreign joint ventures and initiated the new
Sino-foreign joint-venture cooperation mode. Meanwhile, Foton Motor
owns the utilization and proprietary rights of intangible assets of
"Auman" medium-duty and heavy-duty truck products, including
proprietary technologies, patents, and branding, in overseas
markets. Daimler provides technology, expert supports and Truck
Operating System (TOS) to help joint venture promote product
quality, improve supplier systems, and assist the R&D of new
products. Foton Motor provides branding, manufacturing systems, and
market operation experience. Based on networks of Foton Motor, both
will realize a further development in China and the global market.
Through a 7-year joint development, BFDA has achieved an
accumulative sales volume of 540,000 in global market as of August,
2018.
Facing Competition by Complementary Advantages
The commercial truck market around the world is upgrading. "The
future competition is definitely the competition of all-value chain
solutions, including fleet management solution, technology
matching, and integral commercialization strategy," said the
President of Foton Motor Group, Gong Yueqiong. "Daimler owns
sophisticated technology and quality control, and Foton Motor owns
leading manufacturing systems and mature market operation
experiences, insight, and strategic deployment on the markets. The
two parties have reached tacit understanding and consensus in
cooperation. Therefore, on this basis, more competition can further
embody the complementary advantages of two parties".
Regarding the joint venture development strategy, Mr.
Hubertus Troska expressed that
Daimler will introduce advanced products and technologies into BFDA
and enhance the cooperation with Foton Motor in the future.
Regarding the future cooperation of the two parties, Mr.
Martin Daum expressed that the
cooperation status between Daimler and Foton will not change. "BFDA
will enhance the cooperation under complementary advantages of
both, and will introduce a strategic heavy-duty truck in the
future," Mr. Gong Yueqiong added.
Following the cooperation between Foton Motor and Daimler AG.,
it's possible to apply technologies, including intelligent
interconnection, autonomous driving, and new energy vehicles to
cooperation projects in the future. By advantages of both in
technology, manufacturing, and market, Daimler will realize a
further development in China's
commercial vehicle market. Foton Motor will also further
consolidate its leading position in China's commercial vehicle market. Meanwhile,
Foton Motor will duplicate and expand the leading products and
technologies to global markets, and thus, realize the leapfrog
development of global commercial vehicle business.
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