NEW YORK, Aug. 10, 2018 /PRNewswire/ -- In his first
campaign as Chief Creative Officer, Evan
Yurman commissioned longtime David Yurman collaborators
Peter Lindbergh, Alex White, and
David Lipman for a campaign that
captures the beauty in everyday moments of life.
Shot at the iconic GoldenEye Resort in Oracabessa, Jamaica, the campaign stars returning David
Yurman model Amber Valletta, as well
as Anna Ewers, Joan Smalls, and newcomers to the brand
Ashley Graham, Meghan Roche, Florence
Clapcott, and Cobi. The diverse group of seasoned and new
models were chosen to reflect who the David Yurman client is at
different stages in their lives in those everyday moments.
In his first-ever brand campaign, Evan
Yurman pays homage to the iconic campaigns that the brand
has produced in the past, while establishing his vision for the
future. Its theme of "Celebration" comes from the launch of the
first David Yurman lifestyle campaign in 2001, shot by Lindbergh
and featuring Amber Valletta and
Patti Hansen. Choosing to combine
veteran collaborators and fresh contributors is a reflection of the
brand's philosophy. The David Yurman brand is both timeless and
contemporary, ever evolving and dedicated to the power of
creativity.
"My vision for this campaign drew from the original intent of
the first campaign when we were celebrating life's exceptional
moments," says Evan Yurman, Chief
Creative Officer, David Yurman. "This campaign is a continuation,
as it captures the beauty in everyday moments of life. It's about
capturing the ease and beauty, and the dynamism of the six women
and the male artist who we chose to represent the brand."
"This campaign was born out of passion for life, which the
Yurmans have always had. The Yurmans, first David and Sybil and now
Evan, have always been about a celebration. It's amazing to work
with Evan on this now, because it's so clear that he shares the
same passion for life and art that his parents have," says Art
Director David Lipman. "It's great
to be back with this team that has worked together so well in the
past, and to see the direction that Evan is taking the brand. The
core values of the campaign remain the same, but you can truly feel
Evan's passion and his take throughout this new campaign."
The images evoke timeless artistry fused with American
innovation and feature pieces from existing collections
Continuance, Pavéflex, Solari, DY Bel Aire and Barrels, and the new
Tides collection. The Tides collection's designs are contemporary
sculptural forms that express the rhythms of ocean tides and the
continuous motion of waves.
The GoldenEye Resort represents a certain relaxed luxury that is
captured in David Yurman jewelry, and an expression of ease that
couldn't come as naturally elsewhere. The beautiful, natural
setting of Jamaica with the I put
a spell on you by Mykal Rose
with Sly and Robbie. 'Red, Gold, Green & Blue': Trojan Records
Jamaica © soundtrack created a perfect backdrop to celebrate
the creativity of the new collections and capture the moments of
life with authenticity and bliss.
"David and l have always worked towards having the imagery evoke
joy, lightness, and life. It's a spirit of playfulness yet
sophistication, and to signal empowerment, and confidence," says
Sybil Yurman, Co-Founder and Chief
Brand Officer, David Yurman. "Evan
understood the importance of getting the right people on set, with
the right jewelry, in the right location. The models brought the
jewelry to life for the first time, and this campaign will go on to
inspire us all in the creative process."
CAMPAIGN CREDITS:
Chief Creative Officer: Evan
Yurman
Photography: Peter Lindbergh
Models: Amber Valletta,
Ashley Graham, Joan Smalls, Anna
Ewers, Meghan Roche,
Florence Clapcott, Cobi
Stylist: Alex White
Hair Stylist: Odile Gilbert at
Exposure NY
Makeup: Tom Pecheaux
Art Director: David Lipman
Location: GoldenEye Resort, Oracabessa, Jamaica
ABOUT DAVID YURMAN:
David Yurman is the premier American luxury jewelry brand
with a mission to share in life's exceptional moments. Founded by
two artists, David and Sybil Yurman,
in New York in 1980, artistic
inspiration, craftsmanship and unconventional yet elegant designs
are at the core of the brand. The marriage of David's background in
sculpture with Sybil's natural understanding of color and art
yields signature jewelry designs; diamond, pearl, and gemstone
jewelry and Swiss-crafted timepieces that are renowned for
capturing the essence of relaxed American luxury. David Yurman
collections are available at 47 retail and concession locations
throughout the United States,
Canada, France and at over 350 locations worldwide,
through their exclusive authorized fine jewelry and timepiece
network of retailers.
PRESS CONTACTS:
Gabrielle de Papp
David Yurman
646.264.7766
gdepapp@davidyurman.com
Alexis Wulf
HL Group
646.643.9223
awulf@hlgrp.com
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SOURCE David Yurman