LONG ISLAND, N.Y., May 16, 2018
/PRNewswire-iReach/ -- Lounge Lizard is globally recognized as a
top web design company within the web design and development
industry. Lounge Lizard's brandtenders are creative,
tech-savvy, and passionate in developing innovative strategies that
drive conversion for both startup and established clients of all
industries, making them the "best of breed since 1998."
With mobile playing such a predominant role in all aspects of
the online world, having a good mobile conversion rate has never
been more important. Customers utilize mobile access for everything
from information gathering to browsing to obtaining more brand
awareness and of course conversions and purchases. Today the NY
based web design company, Lounge Lizard, shares their Top 3 Tips
for Mobile Conversion Rate optimization.
Of course, before you start making any changes it is vital to
assess where things currently stand. You should analyze your site's
performance and determine your baseline metrics so that you can see
which tests and/or changes yield the desired results. It is also
important to spend some time viewing your site from the customer's
perspective going so far to take conversions from start to finish
so that you can see things how they do and better understand why
some pages might not convert as well as expected. Then you can look
at making changes to increase your MCR and test the results prior
to live implementation.
Top Tips for Mobile Conversion Rate Optimization:
- Decrease load time. Slow load time is a conversion
killer on any platform but is especially detrimental on mobile.
Numerous studies have supported that adding seconds to load time
will decrease conversion rates while removing seconds increases
them. Increasing speed will also provide a boost in search engine
rankings as that is a factor of customer satisfaction and mobile
friendliness. So if you want more organic traffic, more page views,
and higher conversion rates make sure to spend time finding ways to
decrease page weight and load times aiming for the one-second mark.
Even if you aren't able to hit that target, getting as close as
possible will produce results.
- Use clear messaging. Ideally your website should have a
strong, clear, consistent message that helps funnel customers from
the top of the sales funnel to the bottom. That means pages,
images, content and especially CTA's are all working together for
this common goal without excess or unnecessary distractions. Place
a focus on aligning keywords to useful content on landing pages to
showcase the benefits to customers for your products or services
from the onset. Also look to streamline your content to focus on
meeting their needs while cutting back on wasted words, overly
complex information and especially technical language or industry
jargon. Follow the KISS principle in your design and avoid
unnecessary complexity.
- Streamline checkout process. Abandoned shopping carts
have to be one of the hardest things to see from a business
perspective. You enticed a customer to the site, they found
products or services they liked enough to put in the cart, but for
some reason decided to leave. Cart abandonment rates are typically
10% higher on mobile which is why it needs to be an area of focus.
On the mobile platform there are additional concerns and issues
users face which need to be addressed those primarily being
security, requirements to register for an account prior to
purchase, and too many steps in the checkout progression. The last
two issues are understandable as you have a smaller interface t
work with so additional steps and input is a hassle. These areas
need to be streamlined and simple. Compare your site to a
successful one like Amazon and then review your input requirements
to see where corners can be cut. For security concerns make sure
you have trust seals, security badges, customer testimonials, and
return options to increase your trustworthiness.
Lounge Lizard Long Island Web Design is an award-winning,
high-end design boutique specializing in website and mobile app
development, UX/UI, branding, and marketing. Lounge Lizard excels
in creating the ultimate brand strategy, fully loaded with expertly
crafted visuals that work together to increase sales and
effectively communicate a client's unique personality.
Media Contact: Ken Braun,
Lounge Lizard, 631-581-1000, ken.braun@loungelizard.com
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SOURCE Lounge Lizard