Quantzig Helps a Leading Healthcare Provider to Achieve Competitive Advantage: a Customer Segmentation Case Study
October 22 2017 - 1:23AM
Business Wire
Quantzig, a global analytics solutions provider, has announced
the completion of their recent customer segmentation study on the
healthcare industry. The client, a leading healthcare industry
firm, wanted to identify the most profitable and valuable customers
in the healthcare industry. The primary objective of the client was
to understand the customer’s buying preferences and value
perception.
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According to the customer segmentation experts at Quantzig, “The
leading players in the healthcare industry are adopting effective
customer segmentation studies to assess the growth potential of new
market segments.”
The healthcare industry is moving towards a more patient-centric
approach to target profitable customers and maintain a strong
relationship with the customers. To assess the growth potential of
new market segments and spur sales, organizations are adopting
effective customer segmentation strategies. Customer segmentation
also helps healthcare companies to devise an effective brand
strategy.
Request a free demo to see how Quantzig’s solutions
can help you.
The solution offered by Quantzig helped the client to improve
customer service, enhance customer lifetime value, and maintain
long-term customer satisfaction. Additionally, the healthcare
provider was able to segment customers into smaller groups and gain
a deeper understanding of their behavior patterns. Furthermore, the
healthcare industry client was also able to devise better pricing
strategies and marketing campaigns to reach out to the ideal target
audience.
This customer segmentation solution
provided benefits that helped the client to:
- Identify buying behavior and discover
unmet needs
- Devise better pricing strategies
- To know more, request a free
proposal
This customer segmentation solution
offered predictive insights on:
- Devising effective customer-focused
marketing strategy for products
- Assessing customer needs and
preferences
- To know more, request a free
proposal
View the complete customer segmentation
study here:
https://www.quantzig.com/content/customer-segmentation-healthcare-player
About Quantzig
Quantzig is a global analytics and advisory firm with offices in
the US, UK, Canada, China, and India. For more than 12 years, we
have assisted our clients across the globe with end-to-end data
modeling capabilities to leverage analytics for prudent decision
making. Today, our firm consists of 120+ clients, including 45
Fortune 500 companies. For more information on all of Quantzig’s
services and the solutions they have provided to Fortune 500
clients across all industries, please contact us.
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QuantzigAnirban ChoudhuryMarketing ConsultantUS: +1 630 538
7144UK: +44 208 629
1455hello@quantzig.comhttps://www.quantzig.com/contact-us